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Branch

Product Builder

Toronto, ON, Canada

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Job details

Experience: 3-6+ years of relevant product management and software development experience, preferably at a high-growth ecommerce startup.
Posting language: English
Posted: Oct 28, 2026

Original job description

The Role

We're looking for a Product Builder (dual role) to lead the development of our ecommerce site and systems with the highest level of delight. This unique role blends strategic product thinking with hands-on software development to create exceptional digital experiences that drive our growth across both enterprise and DTC segments.

Your time will be split between two core responsibilities. Approximately 2/3 of your role will focus on product management: defining strategy, creating roadmaps, prioritizing features, and collaborating with stakeholders. The remaining 1/3 will be dedicated to development: hands-on coding to implement key features, contributing directly to our codebase, and participating in technical execution.

The ideal candidate brings a background in product, growth, or product analytics at a high-growth ecommerce startup, combined with software development skills to bring ideas to life. This might mean you’re a product manager who loves to actually build what you’ve specified, or a software developer who would love to take a deeper hand in deciding what gets prioritized and what actually matters to users. You have experience working alongside designers and developers to launch best-in-class ecommerce experiences that directly impact key metrics (CVR, AOV, RPV, etc). You've got a keen eye for details in spec development and user experience, data-driven rigor, the business intuition to work cross-functionally and prioritize our roadmap, and exceptional technical fluency to collaborate closely with internal and external developers.

As the first Product Builder at Branch, you'll have the rare opportunity to both shape and build our digital future. This unique role bridges product vision with technical execution at a well-funded startup reinventing the office furniture experience. For the right candidate, this position offers unparalleled ownership and impact across our entire digital ecosystem.

In Your First 90 Days You’ll

Take complete ownership of our digital product roadmap and backlog
Refine our sprint planning process to identify the highest leverage opportunities
Assess our existing site experience and prioritize opportunities for improvement
Take ownership of new features and experiences currently in flight
Begin hands-on development of new features to implement our collective vision
Establish accurate development cost estimates for prioritization decisions

Day To Day

Own the ecommerce roadmap for Branch, including sprint management and prioritization of new digital features, writing clear specs, and working with design, development and growth stakeholders to guide new features from spec to shipped.
Own site merchandising strategy, including where and how products, bundles and upsells are displayed throughout the site.
Validate complex project requirements and provide technical feasibility assessments.
Be accountable for primary transactional metrics like AOV, CVR and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed).
Collaborate with growth, customer success and sales teams to collect user feedback and qualitative insights; dig into GA to find quantitative insights; put the pieces together to rigorously develop and prioritize feature ideas that will move the needle.
Liaise with internal and external development partners to execute on new feature development, and QA to perfection across device and platform.
When the time is right, roll up your sleeves and ship tasks and features directly
Partner with executives and cross-functional teams including growth, sales, design, brand and engineering to set the broader product strategy for our digital ecommerce experience, including major infrastructure decisions like headless.
Contribute to brand and design decisions that affect our digital identity.

What We're Looking For

3-6+ years of relevant product management and software development experience, preferably at a high-growth ecommerce startup.
Experience managing a sprint planning process and owning a product roadmap.
Deep knowledge of Shopify Plus and the Shopify ecosystem.
Strong portfolio featuring experience shipping exceptional products that users love.
Proven coding ability and technical implementation skills.
Experience accurately estimating development costs for complex projects and validating technical specifications.
Proficiency with versioning and data integration technologies: Git version control, REST API
Experience with front-end and scripting languages (e.g. HTML, CSS, JavaScript, Liquid, React)
Experiment with modern web frameworks (Node.js, Command Line, GraphQL, and TypeScript)
Data-driven, analytical approach to planning; you use data to inform the digital product roadmap and sprint prioritization
Passion for defining processes, systems and documentation: you make genius repeatable.
Superlative attention to every detail of the digital product development process, from spec to QA; no use case or interaction escapes your eye.
Strong bias for action and a thirst to learn.
Exceptional written and verbal communication.

Bonus Points

Experience with Google Analytics and other product analytics tools, development, UX design and/or site merchandising
Experience building with no-code tools (Zapier, Airtable, Retool)
Product experience in consumer mobile and/or SaaS
A passion for furniture, productivity and the built environment

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More about this job

Responsibilities

Own Branch’s ecommerce product roadmap, sprint planning, site merchandising, and feature prioritization, using customer feedback and analytics to improve conversion, average order value, and revenue per visit. Collaborate with design, growth, sales, and development partners to define and deliver digital experiences, assess technical feasibility, and directly code and QA features when needed.

Requirements

The role seeks 3–6+ years of relevant product management and software development experience, ideally at a high-growth ecommerce startup, along with experience owning roadmaps and sprint planning. Candidates should have deep Shopify Plus knowledge, proven coding and technical estimation skills, familiarity with web technologies and APIs, and a data-driven, detail-oriented approach to product development.

Skills

Product Management
Software Development
Ecommerce
Shopify Plus
Roadmap Planning
Sprint Planning
JavaScript
React
Liquid
HTML
CSS
Git
REST APIs
GraphQL
TypeScript
Data Analysis

Visa sponsorship

Not detected in the job text

Keywords

Ecommerce
Shopify Plus
Product Management
Software Development
Product Roadmap
Sprint Planning
Site Merchandising
Conversion Rate
Average Order Value
Revenue Per Visit
Google Analytics
Git
REST APIs
HTML
CSS
JavaScript
Liquid
React
Node.js
GraphQL
TypeScript
Command Line
Zapier
Airtable
Retool
Technical Feasibility
Development Cost Estimation
Quality Assurance
Headless Commerce
Product Analytics

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