Search Engine Optimization Specialist

About Brand Vision

Brand Vision is a Toronto-based web design, branding, and marketing agency with a presence in Chicago. We work with clients across Canada and the United States, from enterprise organizations to founder-led startups, delivering web design, branding, SEO, paid media, and marketing consultation that stays practical and measurable.

We're looking for a Digital Marketing Specialist who can own client marketing across multiple channels: SEO, paid search, paid social, and organic social. This is an agency role, so you'll work across multiple clients and industries simultaneously, each with different goals and challenges.

What you'll do

SEO strategy and execution. Develop and run tailored SEO strategies across client accounts. This includes keyword research, competitive analysis, technical audits, on-page optimization, link building, and content planning. You'll monitor algorithm shifts and adjust strategies proactively.

Paid search and Meta Ads. Build, launch, and optimize campaigns across Google Ads (search, display, performance max) and Meta (Facebook + Instagram). You'll own budgets, bidding strategies, creative testing, audience targeting, and performance reporting.

Social media management. Plan and manage organic social media across platforms (Instagram, Facebook, LinkedIn, TikTok where relevant). Build content calendars, write captions, schedule posts, and engage with audiences as needed for client accounts.

Performance reporting and client communication. Build dashboards that connect marketing metrics to real business outcomes. Lead monthly performance reviews with clients, translate complex data into clear recommendations, and proactively flag opportunities and risks.

Multi-account management. Run digital marketing programs across multiple client accounts at the same time, prioritizing work, switching contexts, and hitting deadlines without losing quality.

What we're looking for

Required

• This is a full-time, in-office role at our Toronto location. Candidates must be currently residing in Toronto or the surrounding area within reasonable commuting distance. Applications from outside this radius will not be considered.
• 3 to 5 years of digital marketing experience, ideally in an agency or multi-client setting.
• Strong hands-on SEO experience, including keyword research, technical audits, and on-page optimization. Proficiency with Ahrefs or SEMrush, Google Analytics 4, Google Search Console, and Screaming Frog.
• Google Ads experience with proven ability to build and optimize PPC campaigns (search, display, performance max). Google Ads certification is a plus.
• Meta Ads experience, including campaign setup, audience targeting, creative testing, and budget management across Facebook and Instagram.
• Social media management experience across multiple platforms, including content planning, copywriting, and community engagement.
• Comfortable building performance dashboards and presenting results to clients (Looker Studio or similar).
• Strong written and verbal communication. You can lead a client call, present data clearly, and translate marketing complexity into business language.

Nice to have

• Experience integrating AI tools into marketing workflows (content optimization, audience research, ad creative, reporting).
• Familiarity with generative engine optimization (GEO) and how AI-driven search affects strategy.
• Email marketing experience (Mailchimp, HubSpot, or similar).
• Conversion rate optimization (CRO) fundamentals.
• Experience with WordPress, Webflow, or other CMS platforms.
• Familiarity with TikTok Ads, LinkedIn Ads, or programmatic platforms.