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Added 25 mins ago
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Staff Software Engineer, User Targeting
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Braze

Staff Software Engineer, User Targeting

Toronto, ON, Canada

Posting language: English
Posted: Oct 2, 2026

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Original job description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

We’re looking for a Staff Software Engineer to join the User Targeting team as a hands-on technical leader. The team is responsible for how our customers segment and target their users. Every message Braze sends goes through our pipelines, which process billions of users per day. We are a fast-paced team working close to customers in a core and high-impact area of our product.

You will create and own complex systems end to end, from the segmentation engine and data pipelines through the APIs and the dashboard experience customers use every day, at the scale demanded by some of the biggest brands in the world. You will have a say in what the team builds as well as how it gets built. Architecture, performance, and cost are constant considerations, but your success will be measured by the value you unlock for customers. Your responsibilities will include:

Architect & Build: conceive, design, and implement large-scale systems and services that handle massive data volumes and complex workloads in real time. This includes extending our ClickHouse pipeline to support new filters and attributes
Own the Product: partner with product to define what gets built and why, then keep improving it after launch as you learn how customers actually use it
Own Core Systems: take ownership of the complex backend systems behind Braze segmentation, continuously improving their performance, reliability, and cost-effectiveness
Mentor & Influence: lead by example and mentor engineers on best practices in software design, coding, and operations
Collaborate Cross-Functionally: work closely with other engineering teams, product managers, and stakeholders to ensure segmentation systems are effectively integrated and aligned with business objectives
Innovate & Optimize: continuously identify opportunities to improve our systems, research new technologies, and advocate for their adoption where appropriate
Maintain & Evolve: support and refine operational procedures (alerts, on-call rotation, troubleshooting playbooks) to maximize system stability and quality

The team extensively integrates AI into its daily workflow, leveraging agentic tools to navigate our large Ruby monolith, create proof of concepts, and transition quickly and safely from an ask to a working solution. AI has been used across all stages of product delivery, fundamentally enhancing the team’s ability to deliver high-quality results more efficiently.

WHO YOU ARE

Extensive Software Engineering experience: 7+ years of professional experience, including hands-on work in full-stack development or back-end services, particularly with high-scale, high-throughput systems
Product Ownership at Scale: proven track record of delivering customer-facing products on high-scale data systems, from problem definition through launch and adoption. You can point to what customers or the business gained, not only what the system did
Systems at Scale: proven track record of building foundational data-driven systems at scale: whether streaming, real-time pipelines, or large-scale data platforms
Technical Leadership: skilled at driving architectural direction, scoping large efforts, and effectively managing technical debt. Known for precise communication of complex technical concepts and a willingness to drive major technical initiatives
Strong Fundamentals: deep understanding of software design, data structures, and algorithms
Self-Starter: great communication and organizational skills, with a history of thriving in team environments

Bonus points:

Languages/Frameworks: familiarity with Ruby, Ruby on Rails, TypeScript, React, Sidekiq, and SQL/NoSQL databases
Database Experience: previous experience with MongoDB, ClickHouse, Snowflake, or other data lake solutions
Cloud Technologies: experience with container orchestration (Kubernetes), and cloud services (AWS, GCP, Azure)
Architecture: experience with distributed systems, API design, monitoring, and best practices
Passionate about customer experience

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between CA$220,000 and CA$359,213 annually with an expected On Target Earnings (OTE) between CA$244,000 - CA$398,400/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most - the person behind each application - we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com.

Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page.

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

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More about this job

Responsibilities

You will architect and build large-scale, high-throughput data systems and segmentation engines while mentoring engineering team members. Additionally, you will partner with product teams to define requirements and ensure the reliability and performance of core backend services.

Requirements

Candidates must have 7+ years of professional software engineering experience with a focus on high-scale, data-driven systems. A proven track record of product ownership and strong technical leadership in distributed environments is required.

Skills

Software engineering
System architecture
Data pipelines
Ruby
Ruby on Rails
TypeScript
React
SQL
NoSQL
ClickHouse
MongoDB
Kubernetes
AWS
GCP
Azure
Distributed systems

Benefits

Equity grants
Retirement plan
Employee stock purchase plan
Flexible paid time off
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Fertility benefits
Paid parental leave
Professional development
Learning stipend

Visa sponsorship

Not detected in the job text

Keywords

Software Engineering
User Targeting
Data Pipelines
Segmentation Engine
Ruby
Ruby on Rails
TypeScript
React
Sidekiq
SQL
NoSQL
MongoDB
ClickHouse
Snowflake
Kubernetes
AWS
GCP
Azure
Distributed Systems
API Design
Monitoring
Full-stack Development
Back-end Services
High-scale Systems
Technical Leadership
Product Ownership
BrazeAI
Customer Engagement
Data Lake
Cloud Technologies

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