Marketing Generalist

The Marketing Generalist under the Marketing Project Manager will primarily be responsible for assisting with the execution of marketing strategy implementation for BRC. The Marketing Generalist will be responsible for a variety of marketing initiatives, including aiding in the execution of the yearly marketing plan, executing brand initiatives, and any other initiatives associated with overseeing the implementation of marketing campaigns to promote business products and services.

The Marketing Generalist will also be responsible for coordinating showroom tours, managing finish samples and promotional merchandise requests, developing sales presentations and supporting the Marketing Project Manager with the execution of key marketing initiatives.

RESPONSIBILITIES

Showroom Coordination

• Serve as the primary marketing contact for showroom tour requests, coordinating schedules and logistics with Regional Sales Teams.
• Prepare the showroom for Dealer, Customer, Designer and other stakeholder visits, ensuring a professional and engaging brand experience.
• Coordinate showroom materials, product information, presentations and promotional items for scheduled visits.
• Work with Sales and internal Teams to ensure showroom displays and marketing materials are current and aligned with product launches.
• Support showroom events, product demonstrations and other marketing activities.

Finishes Samples & Dealer Support

• Manage incoming finishes sample requests from Dealers, Independent Sales Representatives and internal Sales Teams.
• Coordinate sample selection, availability, packaging and shipment with relevant internal departments.
• Maintain accurate records of sample requests, inventory and fulfillment status.
• Track outstanding requests and proactively communicate timelines and updates.
• Ensure sample materials are presented professionally and reflect BRC's brand standards.
• Identify opportunities to improve the sample request and fulfillment process.

Promotional Merchandise & Swag Management

• Coordinate promotional merchandise requests from Regional Sales Teams for Dealer meetings, Customer visits, events and other initiatives.
• Manage inventory, distribution and replenishment of branded merchandise.
• Coordinate with suppliers on merchandise orders, production timelines and deliveries.
• Maintain accurate records of inventory and distribution.
• Ensure promotional materials are consistent with BRC's brand identity and quality standards.

Sales Presentations & Product Launch Support

• Develop and update professional Sales presentations to support new product launches, product collections and marketing campaigns.
• Collaborate with Marketing, Sales and Product Design to gather accurate product information, imagery and key selling points.
• Translate product features and benefits into clear, compelling and visually engaging presentations.
• Customize presentations for Dealer meetings, Customer opportunities and other Sales initiatives.
• Maintain an organized library of approved presentations and Sales enablement materials.
• Ensure all materials reflect current product information, messaging and brand guidelines.

Marketing Project Coordination

• Support the Marketing Project Manager with the coordination and execution of assigned marketing projects.
• Assist with project schedules, deliverables, approvals and follow-ups to ensure initiatives remain on track.
• Coordinate marketing requests from internal stakeholders and communicate requirements to the appropriate Team members.
• Assist with the development, organization and distribution of marketing collateral and campaign materials.
• Liaise with internal departments, external agencies and suppliers as required.
• Maintain organized marketing assets, project files and shared resources.
• Provide administrative and operational support for product launches, events and other marketing initiatives.

Other Duties and Responsibilities

• Liaising with suppliers on items such as literature fulfillment, marketing items, print, and creative
• Developing special events and ensuring that identified goals reach required return-on-investment at industry events and trade shows
• Other duties as assigned

EDUCATION, EXPERIENCE AND COMPETENCIES

• Post-secondary education in Marketing, Communications, Business Administration or a related field.
• 1–3 years of experience in marketing coordination, sales support, project coordination or a similar role.
• Strong organizational skills with the ability to manage multiple requests, deadlines and priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel and Outlook.
• Experience developing professional presentations and marketing collateral.
• Strong attention to detail and commitment to brand consistency.
• Ability to work collaboratively across departments and with external partners.
• Experience with Canva, Adobe Creative Suite Smartsheet software is an asset.
• Experience in commercial furniture, interior design, manufacturing or a dealer-based sales environment is an asset.
• Ability to work well with others, and take direction and criticism in a positive manner
• Ability to absorb new ideas and concepts quickly and to ensure they are clearly communicated to an audience
• Energetic, self-motivated, and results-oriented
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• Effective communication skills with individuals at all levels of the organization
• Politically and culturally sensitive
• Strong problem identification and problem resolution skills
• Strong morals and ethics, along with a commitment to privacy