Who We Are
Becoming experts on beer doesn't happen overnight. Since 1927, The Beer Store has been part of communities across Ontario, growing into an integrated business that includes Ontario's largest beer retailer, a leading beverage distributor, and a trusted partner in beverage alcohol recycling and stewardship. Our success is driven by the people behind our business. Across our Retail Stores, Distribution Centres, Draught Services, Customer Experience Centre, and Corporate Office, our team brings passion, expertise, and a commitment to exceptional service every day. We are proud to foster a respectful and inclusive culture where diverse perspectives and experiences help us grow, innovate, and succeed together. Whether we're supporting our customers, advancing sustainability initiatives, giving back to our communities, or creating a safe and welcoming workplace, we are united by a shared commitment to doing what's right. Recognized as one of Canada's Greenest Employers in 2025 and 2026, The Beer Store continues to build on a proud legacy while investing in the future, and we're always looking for talented people to join us on that journey.
The Role
We are currently searching for a Digital & eCommerce Specialist, reporting to the Project Manager, Digital &eCommerce. This vacancy is a full-time, permanent opportunity. The Digital & eCommerce Specialist plays a key role in advancing The Beer Store's digital presence and online customer experience. This position serves as a strategic partner in supporting digital growth, enhancing customer engagement, and driving continuous improvement across our digital ecosystem. Working at the intersection of technology, customer experience, and business performance, the successful candidate will help ensure our digital channels deliver meaningful value for both our customers and the organization.
Location
Our Corporate Office is currently located in Bolton, ON. We offer a hybrid work model requiring a minimum of three in-office days per week and on an as-needed basis depending on the role and function. As part of our continued growth, we are relocating our Corporate Office to Milton, ON with a planned entry at the end of 2027. Employees in this role will be expected to work from the Milton location once the transition is complete.
What You'll Be Doing
- Develop and execute The Beer Store's digital and eCommerce roadmap, ensuring alignment with business objectives, customer needs, brand priorities, and sales goals
- Own the performance, security, functionality, and customer experience of digital platforms, including websites, mobile applications, digital screens, eCommerce channels, and third-party integrations
- Identify and implement opportunities to optimize the customer journey, increase conversion, drive customer retention, and support online sales growth
- Leverage analytics, customer insights, and performance data to identify trends, measure success, and recommend improvements across digital and eCommerce channels
- Support strategic business initiatives by providing digital and eCommerce expertise, defining requirements, and ensuring the successful delivery of projects and enhancements
- Partner with cross-functional teams and external vendors to support platform performance, compliance, issue resolution, content updates, and continuous improvement initiatives
- Develop stakeholder communications, training materials, operational guidance, and executive-ready reporting to support digital and eCommerce programs
- Oversee customer support processes for digital channels, including issue management, escalation resolution, process improvement, and customer experience enhancements
- Define, monitor, and report on key performance indicators, providing insights and recommendations that support business decisions, roadmap prioritization, and future growth opportunities
- Manage third-party vendor relationships, including performance management, service delivery, risk mitigation, contract support, and the continuous enhancement of digital capabilities and integrations
- Perform other related duties and projects as assigned
Who You Are - Your Knowledge, Skills & Experience
Education
- Bachelor’s degree in Communication, English, Journalism, or Marketing
Experience
- Minimum 5-7 years of experience in a digital and/or eCommerce role, Information Technology or related field
- Strong commercial sense of digital environments, applications, platforms and industry knowledge
- Previous vendor management experience (acquisition, onboarding, ongoing partnership, negotiation)
- Demonstrated success in the Canadian eCommerce market
Skills
- Strong technical aptitude with experience supporting application integrations and working across diverse technology stacks to ensure seamless system connectivity and performance
- Experience working with e-commerce, digital marketing, and analytics platforms such as BigCommerce, Algolia, Contentful, Klaviyo, Google Analytics, or similar technologies
- Proven success of the execution of business objectives and strategies
- Strong knowledge of industry trends, technical approaches and consumer demands within digital and eCommerce environments
- Excellent organizational and planning skills
- Superior project management and time management skills
- Strong problem-solving, analytical, and creative-thinking capabilities, paired with a proactive and solutions-focused attitude
- Ability to assist in the design and execution of programs and technical enhancements to accomplish best in class customer experiences
- Strong technical skills to develop and own messaging and presentations across multiple platforms such as PowerPoint, Microsoft Word, Outlook, web, etc.
- Strong analytical reporting and reviewing of metrics with the ability to translate data into executional strategies and plans
- Excellent written and verbal communication skills
- Excellent interpersonal skills with the ability to deal with all levels of management
- Professional, diplomatic and uses discretion in dealing with colleagues, vendors, managers and stakeholders
- Ability to operate in a fast-paced environment with time sensitive deadlines
- Provides mentorship and technical guidance to team members, supporting skill development, problem-solving, and continuous improvement
Compensation
Salary range? Yup, we’ve got one: $58,900–$73,600 CAD per year. But here’s the real deal - if you’re the perfect brew of experience, skills, and personality, we’re open to exploring beyond the range. Tell us what you’re working with, and let’s pour over it together.
What We Offer
Our success as an organization is a result of our commitment to our greatest strength…our people! We believe that any opportunity we can provide to help further your career growth and development is an investment in not only your individual success, but our overall success as a business.
We work to recognize you in meaningful ways including a competitive compensation, incentive pay, a flex health benefits program, employee & family assistance program, defined pension plan with company matching, recognition programs, tuition reimbursement program, hybrid work arrangement, generous paid time off and summer hours program, employee special offers, and a casual dress and work environment.
*Benefits and perks are dependent upon role and status and are subject to change at the sole discretion of the company.
Equal Opportunity Employer
We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, Equity, Inclusion & Belonging are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQIA+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process.
We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.
