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British Council

Senior Marketing Manager

Canada

Job type: Full-time
Posting language: English
Posted: Sep 23, 2026

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Applications open in a new tab.

Original job description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

The Role:

To support the Director of Marketing / Head of Marketing in the development and implementation of the country marketing strategy and plans for English and Exams (E&E), ensuring alignment with global marketing strategy and brand, and to work in partnership with the E&E Business to ensure that marketing programmes enable required business targets.

Accountabilities:

Strategy and Planning

Leads country-level marketing strategy for E&E by leveraging market insights and expertise, ensuring alignment with global objectives, budgets, and resources while continuously tracking and reporting performance outcomes.
Designs and executes annual marketing plans and integrated campaigns to drive lead generation, engagement, and retention, ensuring brand compliance and contributing to product development and value proposition localisation.
Optimises impact through cross-audience insights, tailored messaging, and strategic partnerships and channels aligned with customer needs and business goals.

Consultancy, analysis & problem-solving

Develops deep understanding of business context, opportunities, and challenges to deliver insight-led marketing strategies, while clearly communicating complex findings tailored to both marketing and leadership stakeholders.
Continuously improves marketing effectiveness by incorporating stakeholder feedback and leveraging social listening and analytics tools to monitor reputation and optimise engagement.

Commercial and financial management

Plans and manages E&E marketing budgets using corporate systems, tracks and annual performance, and ensures cost-effective delivery while managing risks.

Relationship and stakeholder management

Proactively builds strong relationships with the internal network of marketing as well as stakeholders to ensure integrated approaches and enhance own knowledge and expertise.

Leadership and management

Demonstrates strong leadership skills and the ability to plan and prioritise own and teamwork activities to ensure effective delivery of diverse responsibilities and stakeholder engagement over a monthly, quarterly and annual time horizon.
Ensuring compliance with corporate and governance policies, including the responsible and ethical use of AI tools.

Role specific knowledge and experience:

Essential:

Considerable experience in developing marketing strategies and plans within a large and complex organisation
Experience in the design and delivery of plans to support programmes / products
Experience in effectively negotiating budgets and resources with senior stakeholders

Desirable:

Experience in a global organisation and in the education market/sector

Role Specific Skills:

CIM Marketing Competencies

Insights

Ensures their country’s requirements for research are considered to contribute to greater efficiency and consistency in the commissioning of market research.
Analyses and presents information from research and customer feedback as insights

Integrated marketing communications

Delivers integrated marketing communications Delivers integrated marketing communications campaigns using both physical and digital tools

Partnership marketing

Develops channel to market/partnership marketing plans - Develops channel/partnership marketing plans to meet customer needs and achieve business goals.
Delivers the channel to market/partnership marketing offer - Implements channel and/or partnership marketing activities.

Monitoring and measuring effectiveness

Measures the effectiveness of marketing activities. Collects, synthesizes, analyses and reports measurements data
Uses analytics to explain the success or failure of marketing activities Participates in reviews of marketing activities using measurement data and analytics to identify improvements

Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.

Education: Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience

Closing Date: Applications will close on Tuesday, 7 October 2026

Important Information:

Business unit: English & Exams
Pay Band: 7 / F
Country/Location: Canada
Contract Type: Indefinite (Permanent)
Work arrangement : Hybrid (Please note you will be required to work from the office for 3 days per week.)

Requirements:
Please note that candidates must have the pre-existing, legal right to work in Canada.

Mobility / relocation / visa sponsoring support will not be provided.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org

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More about this job

Responsibilities

The Senior Marketing Manager leads the development and execution of country-level marketing strategies for English and Exams to drive business targets. They manage marketing budgets, oversee integrated campaigns, and build strong relationships with internal and external stakeholders.

Requirements

Candidates must have considerable experience in developing marketing strategies within a large, complex organization and possess a degree or professional qualification in marketing or business. Proficiency in English is required, and candidates must have the pre-existing legal right to work in Canada.

Skills

Marketing strategy
Campaign management
Lead generation
Stakeholder management
Budget management
Market research
Data analytics
Integrated marketing communications
Partnership marketing
Strategic planning
Brand compliance
Business development
Project management
Social listening
Performance reporting

Visa sponsorship

Not detected in the job text

Keywords

Marketing Strategy
English and Exams
Brand Management
Lead Generation
Integrated Campaigns
Market Insights
Budget Management
Stakeholder Engagement
Analytics
Social Listening
Partnership Marketing
CIM Marketing Competencies
Business Development
Strategic Planning
Performance Outcomes
Value Proposition
Governance
AI Tools
Education Sector
Global Marketing

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