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Browns Shoes

Rédacteur/ Rédactrice - Copyrighter

2255 Rue Cohen, Montreal, QC, H4R 2N7, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English · French
Posted: Sep 30, 2026

Original job description

English section of this bilingual listing.

About Browns:

Founded in Montreal in 1940, Browns Shoes was built on one principle: putting the customer first. Unwavering in our mission to provide an unforgettable shopping experience, Browns remains the intersection where luxury meets affordability, and every customer is heard. From humble beginnings as a mom-and-pop shop, Browns grew to become North America's leading independent footwear retailer with over 70 stores Canada-wide. Today, we're proud to offer a top-notch selection of trending styles and exclusive collections that keep our customers coming back for more.

About The Role:

As Copywriter, you'll help build the Browns voice and carry it everywhere the brand shows up: campaigns, editorial, social, site, email, in-store and paid. You'll write the lines that build the brand, and you'll know how to take that same idea down the funnel into copy that converts, without losing what makes it Browns. You'll sit in the Creative Studio, working closely with design, Community & Editorial, and the Performance and CRM teams.

Key Responsibilities:

Build the brand voice

· Help shape and evolve the Browns voice as the brand grows and turn it into clear guidelines every team can use.

· Write campaign concepts, headlines, manifestos and taglines that build the brand, partnering with art direction from the first idea.

· Keep every word consistent across channels, from a campaign line to a size chart.

Write with an editorial point of view

· Write editorial with a curator's eye: trend stories, brand features, product edits and guides.

· Partner with Community & Editorial on captions, scripts and on-screen text, written for how people search and scroll.

Carry it down the funnel

· Translate brand ideas into performance copy: paid social, search, display, email subject lines and landing pages.

· Write variants for testing, read the results with Performance and CRM, and bring what you learn back into the brand work.

· Write product and site copy that is clear, useful and still sounds like Browns.

Across the business

· Write for in-store: windows, signage, point of sale and store events.

· Work with translation partners so French and English carry the same idea and tone, not just the same words.

· Use AI tools thoughtfully for variants and first drafts, in line with Browns' creative standards, keeping the voice human.

Your First Year:

· A Browns voice that reads the same across campaign, feed, site and store.

· Voice guidelines the whole business actually uses.

· Performance copy that tests well and still sounds like the brand.

· Editorial that makes people want to read Browns, not just shop it.

What We’re Looking For:

· 3–5 years as a copywriter at a fashion, retail, beauty or lifestyle brand, agency or publication.

· A portfolio with range: brand campaigns, editorial and conversion copy.

· Editorial instinct: you can write a story, not just a line.

· Experience writing performance copy and learning from test results.

· A feel for fashion and culture, and for how people actually talk about product.

· Fast, precise, and comfortable taking feedback and iterating.

· SEO and social search writing experience.

· Native-level writing in English or French, and strong working knowledge of the other.

· Transcreation experience between French and English.

What's In It for You:

As part of the Browns family, you'll have access to first-rate employee benefits and exciting events, including:

Group Insurance
Employee Assistance Program
Employer Contributions to your RRSP
Employee discounts
$500 annual exercise reimbursement
Subsidized cafeteria and free breakfast
Free coffee, tea, and hot chocolate
Free weekly yoga sessions

Why Join Us? 

Innovative Environment: Be part of a forward-thinking team that values creativity and innovation. 
Career Growth: Opportunities for professional development and career advancement. 
Inclusive Culture: Work in a diverse and inclusive environment that promotes positive communication and teamwork.

Take the next step in your career with Browns Shoes! We're excited to review your application and look forward to contacting you soon!

Browns Shoes welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

Please note that our recruitment process uses artificial intelligence (AI) tools to assist in the screening and assessment of applications. These tools are used to assist with administrative and screening functions but do not replace human review or decision-making processes.

Read the full bilingual original

Rédacteur/ Rédactrice
Département : Studio Créatif
Relève de : Directrice, Services Créatives
Lieu : 2255, rue Cohen, Saint-Laurent (QC) H4R 2N7 (mode hybride)

À propos de Browns :

Fondée à Montréal en 1940, Chaussures Browns a été bâtie sur un principe : prioriser les clients. Inébranlable dans sa mission d'offrir une expérience de magasinage inoubliable, Browns demeure l'intersection où le luxe rencontre l'abordabilité, et où chaque client est entendu.

Après des débuts modestes en tant que magasin familial, Browns est devenu le principal détaillant indépendant de chaussures en Amérique du Nord, avec plus de 70 magasins dans tout le Canada. Aujourd'hui, nous sommes fiers d'offrir une sélection de premier ordre de styles tendance et de collections exclusives qui incitent nos clients à revenir.

À propos du rôle:

En tant que rédacteur ou rédactrice, vous contribuerez à façonner la voix de Browns et à la faire rayonner partout où la marque s'exprime : campagnes promotionnelle, contenu éditorial, réseaux sociaux, site Web, courriels, boutiques et médias payants. Vous rédigerez le contenu qui bâtit l'identité de la marque tout en sachant décliner cette même idée tout au long de l'entonnoir de conversion pour créer des textes percutants qui respectent l'ADN de Browns. Au sein du Studio créatif, vous travaillerez en étroite collaboration avec les équipes du design, de la communauté et de l'éditorial, ainsi qu'avec celles de la performance et du CRM.

Principales responsabilités:

Façonner la voix de la marque

Participer à la définition et à l'évolution de la voix de Browns au fil de la croissance de la marque, et la traduire en lignes directrices claires et applicables par toutes les équipes.
Rédiger des concepts de campagne, des titres percutants, des manifestes et des slogans qui renforcent l'image de marque, en collaborant avec la direction artistique dès l'idéation.
Assurer la cohérence de chaque mot sur l'ensemble des points de contact, du slogan de campagne jusqu'au guide des tailles.

Adopter une perspective éditoriale

Rédiger du contenu éditorial avec un regard de curateur : récits de tendances, portraits de marques, sélections de produits et guides d'inspiration.
Collaborer avec l'équipe Communauté et éditorial pour rédiger des légendes, des scripts et des textes à l'écran conçus pour capter l'attention lors de la navigation et de la recherche.

Décliner le message tout au long de l'entonnoir de conversion

Traduire les concepts de marque en textes axés sur la performance : publicités sur les réseaux sociaux, référencement payant (SEM), bannières Web, objets de courriel et pages d'atterrissage.
Rédiger différentes variantes pour les tests A/B, analyser les résultats avec les équipes Performance et CRM, et réintégrer les apprentissages dans le développement de la marque.
Rédiger des fiches produits et des textes pour le site qui soient clairs, utiles et fidèles à la personnalité de Browns.

À l'échelle de l'entreprise

Rédiger pour les boutiques : vitrines, signalétique, matériel de point de vente et événements en magasin.
Collaborer avec nos partenaires de traduction pour s'assurer que le français et l'anglais véhiculent la même idée et le même ton, et non seulement une traduction mot à mot.
Utiliser judicieusement les outils d'IA pour élaborer des variantes et des premiers jets, conformément aux normes créatives de Browns, tout en préservant une voix authentique et humaine.

Votre Première Année :

· Une voix Browns harmonieuse et reconnaissable à travers les campagnes, les fils d'actualité, le site Web et les boutiques.

· Des lignes directrices rédactionnelles concrètes et réellement adoptées par l'ensemble de l'entreprise.

· Des textes de performance qui obtiennent d'excellents résultats aux tests tout en restant fidèles à l'identité de marque.

· Du contenu éditorial qui donne envie au public de lire Browns, et pas seulement d'y magasiner.

Profil recherché:

· 3 à 5 ans d'expérience à titre de rédacteur ou rédactrice pour une marque de mode, de commerce de détail, de beauté ou d'art de vivre, en agence ou au sein d'une publication.

· Un portfolio polyvalent démontrant votre savoir-faire : campagnes de marque, contenu éditorial et textes axés sur la conversion.

· Un sens inné de l'éditorial : vous savez raconter une histoire captivante, pas seulement aligner des phrases.

· Expérience pratique de la rédaction axée sur la performance et capacité d'adapter votre travail selon les résultats des tests.

· Une grande affinité pour la mode et la culture, ainsi qu'une compréhension naturelle de la façon dont les gens parlent réellement des produits.

· Rapidité d'exécution, précision, et aisance à recevoir des commentaires pour faire évoluer vos créations.

· Expérience en rédaction optimisée pour le SEO et la recherche sur les réseaux sociaux.

· Excellente plume en français ou en anglais (niveau langue maternelle) et solide maîtrise professionnelle de l'autre langue.

· Expérience concrète en transcréation entre le français et l'anglais.

Quels sont les avantages pour vous ?

En tant que membre de la famille Browns, vous aurez accès à d'excellents avantages tels que :

Politique de travail hybride
Assurance collective
Programme d'aide aux employés
Contribution de l'employeur à votre REER
Rabais pour les employés
Remboursement annuel de 500 $ pour l'exercice physique
Cafétéria subventionnée et petit déjeuner gratuit
Café, thé et chocolat chaud gratuits
Séance de yoga hebdomadaire gratuite
Parking gratuit sur le site

Pourquoi nous rejoindre ?

Environnement innovant : Faites partie d’une équipe tournée vers l’avenir qui valorise la créativité et l’innovation.
Développement de carrière : Profitez d’occasions de développement professionnel et d’avancement de carrière.
Culture inclusive : Évoluez dans un environnement diversifié et inclusif qui favorise une communication positive et le travail d’équipe.

Postulez maintenant !

Nous sommes toujours à la recherche des individus des plus créatifs, innovants et passionnés pour nous aider à atteindre de nouveaux sommets dans l'industrie des chaussures. Si vous vous reconnaissez dans ce profil, postulez maintenant en envoyant votre CV décrivant votre expérience professionnelle.

Nous remercions tous les candidats, mais seules les personnes sélectionnées pour une entrevue seront contactées.

Nous vous remercions de l'intérêt que vous portez à Browns !

Copyrighter

Department: Creative Studio

Reports to: Director, Creative Studio

Location: 2255 Rue Cohen, Saint-Laurent, QC H4R 2N7 (Hybrid)

About Browns:

About The Role:

Key Responsibilities:

Build the brand voice

· Help shape and evolve the Browns voice as the brand grows and turn it into clear guidelines every team can use.

· Write campaign concepts, headlines, manifestos and taglines that build the brand, partnering with art direction from the first idea.

· Keep every word consistent across channels, from a campaign line to a size chart.

Write with an editorial point of view

· Write editorial with a curator's eye: trend stories, brand features, product edits and guides.

· Partner with Community & Editorial on captions, scripts and on-screen text, written for how people search and scroll.

Carry it down the funnel

· Translate brand ideas into performance copy: paid social, search, display, email subject lines and landing pages.

· Write variants for testing, read the results with Performance and CRM, and bring what you learn back into the brand work.

· Write product and site copy that is clear, useful and still sounds like Browns.

Across the business

· Write for in-store: windows, signage, point of sale and store events.

· Work with translation partners so French and English carry the same idea and tone, not just the same words.

· Use AI tools thoughtfully for variants and first drafts, in line with Browns' creative standards, keeping the voice human.

Your First Year:

· A Browns voice that reads the same across campaign, feed, site and store.

· Voice guidelines the whole business actually uses.

· Performance copy that tests well and still sounds like the brand.

· Editorial that makes people want to read Browns, not just shop it.

What We’re Looking For:

· 3–5 years as a copywriter at a fashion, retail, beauty or lifestyle brand, agency or publication.

· A portfolio with range: brand campaigns, editorial and conversion copy.

· Editorial instinct: you can write a story, not just a line.

· Experience writing performance copy and learning from test results.

· A feel for fashion and culture, and for how people actually talk about product.

· Fast, precise, and comfortable taking feedback and iterating.

· SEO and social search writing experience.

· Native-level writing in English or French, and strong working knowledge of the other.

· Transcreation experience between French and English.

What's In It for You:

As part of the Browns family, you'll have access to first-rate employee benefits and exciting events, including:

Group Insurance
Employee Assistance Program
Employer Contributions to your RRSP
Employee discounts
$500 annual exercise reimbursement
Subsidized cafeteria and free breakfast
Free coffee, tea, and hot chocolate
Free weekly yoga sessions

Why Join Us? 

Innovative Environment: Be part of a forward-thinking team that values creativity and innovation.

Career Growth: Opportunities for professional development and career advancement.

Inclusive Culture: Work in a diverse and inclusive environment that promotes positive communication and teamwork.

Take the next step in your career with Browns Shoes! We're excited to review your application and look forward to contacting you soon!

Apply About employer

More about this job

Responsibilities

The copywriter will shape and evolve the Browns brand voice across all channels, including campaigns, social media, and editorial content. They will collaborate with creative and performance teams to produce high-converting copy while maintaining brand consistency.

Requirements

Candidates must have 3 to 5 years of experience in copywriting for fashion, retail, or lifestyle brands. A strong portfolio demonstrating versatility in brand, editorial, and performance-driven writing is required, along with native-level proficiency in English or French.

Skills

Copywriting
Brand voice development
Editorial writing
Performance marketing
SEO
Social media writing
Transcreation
Campaign conceptualization
A/B testing
Content strategy
Fashion industry knowledge
Retail marketing
Creative writing
Communication
Collaboration

Benefits

Group insurance
Employee assistance program
Employee discounts
Annual exercise reimbursement
Subsidized cafeteria
Free breakfast
Free coffee, tea, and hot chocolate
Free weekly yoga sessions

Visa sponsorship

Not detected in the job text

Keywords

Copywriting
Brand Identity
Creative Studio
Editorial
Performance Marketing
SEO
Social Media
Transcreation
CRM
Campaign Management
Retail
Fashion
A/B Testing
Content Strategy
Digital Marketing
Landing Pages
Brand Guidelines
AI Tools
Marketing Communications
Copy Editing

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