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Added 11 mins ago
WI
Senior Landfill Gas Engineer
WSP in Canada
Cambridge, ON
- Full-time
Lead strategic and technical oversight on landfill gas programs that support long-term environmental performance.
Added 11 mins ago
WI
Senior Landfill Gas Engineer
WSP in Canada
Mississauga, ON
- Full-time
Lead strategic and technical oversight on landfill gas programs that support long-term environmental performance.
Added 11 mins ago
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Vice President, EC6 Product Development
AtkinsRéalis
Mississauga, ON
- Full-time
CANDU EC6 (Enhanced CANDU 6) is one of the latest evolution of Canada's proven CANDU reactor technology. It is a ~700 MWe class, Generation III+ heavy‑water nuclear reactor designed to…
Added 11 mins ago
W
Bell Fibre Installation & Repair Technician
Worldwide
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
We have an exciting career opportunity for a Lead Hand Installation & Repair Technician working out of Montreal, Quebec. This position would report to the Field Manager. The successful…
Added 11 mins ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director will lead organizational change and influence leaders at all levels of the organization to embed safety, risk management, prevention, and employee well-being into strategic and…
Added 11 mins ago
IR
CNC Machine Programmer/Operator
Ingersoll Rand
Barrie, ON
- Full-time
…part of in-process inspection; records result and notifies lead supervisor of deviation as…
Added 24 mins ago
IO
Data administrator
Infinite Outsourcing Solutions Inc
Mississauga, ON
- From $70,000 CAD / year
- Full-time
- On-site
Computer technology/computer systems technology
Added 26 mins ago
R
Account-Based Marketing Manager - TrainAI
RWS
Canada
- Full-time
…portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first…
Added 27 mins ago
CC
Senior Manager, Salesforce Platform Architecture & Development
Canadian Cancer Society
Toronto, ON · Ottawa, ON · Montreal, QC · Quebec, QC · Prince George, BC · Vancouver, BC · Kelowna, BC · Halifax, NS · St. John's, NL · Calgary, AB
- Full-time
We are seeking a Senior Manager, Solution and Platform Architecture to lead the design, evolution, and operational excellence of our enterprise Salesforce ecosystem. This is a high-impact…
Added 42 mins ago
NF
Cash and Office Department Manager
Nature's Fare Markets
West Kelowna, BC
- Full-time
Excellent leadership, communication and technology skills
Added 42 mins ago
ST
Program Assistant
Strides Toronto
Toronto, ON
- $46,662 to $54,339 CAD / year
- Contract
…approach. Since 2015, Strides Toronto has served as Toronto’s Lead Agency for Infant, Child and Youth Mental Health, partnering with 21 core service providers to provide system leadership,…
Added 42 mins ago
ST
Systems Administrator
Strides Toronto
Scarborough Bluffs Park, ON
- $66,912 to $77,919 CAD / year
- Contract
…approach. Since 2015, Strides Toronto has served as Toronto’s Lead Agency for Infant, Child and Youth Mental Health, partnering with 21 core service providers to provide system leadership,…
Added 42 mins ago
S
Stage Experience Lead - Full Time
sephora.com
ON
- $22.2 to $26.1 CAD / hour
- Full-time
The Stage Experience Lead - Full Time will be assigned to oversee all sales floor departments within a specific Sephora location. This can include Beauty, Skincare, Fragrance & Haircare or…
Added 57 mins ago
GW
Guest Experience Tech Supervisor - Gibbons Whistler, BC
Gibbons Whistler
Whistler, BC
- $23 to $25 CAD / hour
- Full-time
Everything we do is rooted in our core values: Encourage Trust, Have Fun, Show Kindness, Lead With Purpose, and Commit to Excellence.
Added 1 hour ago
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Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Lead pre-deployment testing and quality control of data collection procedures.
Added 1 hour ago
RE
Director of Construction Services
RedBranch Executive Search & Recruitment
Mississauga, ON
- Full-time
…Mississauga, and they are looking for a Director of Construction to lead their construction services team. This pivotal role involves overseeing all aspects of construction projects,…
Added 1 hour ago
HT
Advanced Applications Blow Molding Specialist
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
Product Development Engineer
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
VP, Accounting & Controllership (Husky)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.
Added 1 hour ago
HT
Industrial Software Validation
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
Designer, Development (Service)
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
Internal Auditor (Business Control & IT)
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
Applications Engineer
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 1 hour ago
HT
Designer, Development (Electrical)
Husky Technologies
Bolton, ON
- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…

BRP

CRM Lead

Montreal, QC, Canada

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Job details

Experience: Bachelor's degree in Marketing, Business, Commerce, or a related field, with 7+ years of experience in CRM, lifecycle marketing, customer engagement, or strategic planning.
Posting language: English
Posted: Oct 8, 2026

Original job description

We are looking for a CRM Lead to be a key player in the digital transformation. You will also lead end-to-end digital projects with a focus on customer experience.

YOU'LL HAVE THE OPPORTUNITY TO:

Strategy

Lead the definition and execution of CRM strategy for financial services, acting as the single point of reference for CRM within the Finance & Insurance (F&I) domain:

Own and drive the CRM vision, strategy, and roadmap for Financial Services (F&I), aligned with business and revenue objectives
Design best-in-class, data-driven customer experiences across the full lifecycle (segmentation, journeys, lifecycle programs, multi-channel orchestration)
Act as the CRM subject matter expert for F&I, ensuring alignment across stakeholders, channels, and dealership/sales teams
Define KPIs and performance frameworks; leverage insights to optimize engagement, conversion, and retention continuously
Lead end-to-end CRM delivery, bridging business and technology, prioritizing initiatives, and maximizing impact
Identify growth opportunities and continuously evolve CRM capabilities based on performance, trends, and market best practices

Execution & Delivery

Working alongside your team members and partners, you will map marketing automation processes that will support various teams by:

Align brand, e-commerce, financial services, and CRM objectives into a cohesive, actionable strategy
Develop business cases, recommendations, and execution plans to support decision-making
Lead roadmap planning, prioritization, and delivery based on impact, feasibility, and dependencies
Partner with internal teams and external financial partners (e.g., lending, insurance) to ensure seamless integration
Oversee end-to-end CRM project execution, coordinating cross-functional teams and specialists
Monitor performance, report on progress, and continuously optimize initiatives

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

Bachelor's degree in Marketing, Business, Commerce, or a related field, with 7+ years of experience in CRM, lifecycle marketing, customer engagement, or strategic planning.
Proven experience developing and executing customer-centric CRM strategies that drive business growth and customer value.
Experience managing external partners, vendors, or strategic business relationships, with the ability to influence outcomes and build strong collaborative partnerships.
Strong analytical mindset with the ability to leverage customer, behavioral, and business data to identify opportunities and optimize customer journeys.
Experience working in complex, cross-functional environments and navigating ambiguity to deliver results.
Experience in automotive financing, consumer lending, F&I, or financial services is considered a strong asset.
Candidates without direct financing experience must demonstrate a strong willingness and ability to quickly learn financial concepts, terminology, products, and industry dynamics.
Bilingual in English and French (spoken and written).
Highly proactive self-starter who takes initiative, challenges the status quo, and identifies opportunities for improvement.
Strategic thinker with the ability to translate customer, partner, and business insights into innovative CRM programs and growth opportunities.
Strong partner management with the ability to build credibility and foster productive relationships across internal and external teams.
Bring forward recommendations supported by data and customer insights.
Ability to quickly understand complex business models, products, and financial concepts.
Excellent communication and presentation skills, with the ability to influence decision-making at various levels of the organization.
Detail-oriented with a high degree of accuracy and accountability.
Ability to prioritize initiatives and manage multiple projects simultaneously
Proven ability to lead medium to large-scale initiatives through planning, execution, and optimization.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP

What about some feel good perks:

Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

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More about this job

Responsibilities

The CRM Lead will define and execute the CRM strategy for financial services, acting as the primary point of reference for the F&I domain. They will oversee end-to-end digital projects, design data-driven customer experiences, and lead cross-functional teams to optimize engagement and retention.

Requirements

Candidates must hold a bachelor's degree in Marketing, Business, or a related field with at least 7 years of experience in CRM or lifecycle marketing. Strong analytical skills, experience in complex cross-functional environments, and proficiency in English and French are required.

Skills

CRM strategy
Lifecycle marketing
Customer experience
Data-driven decision making
Project management
Marketing automation
Financial services
Stakeholder management
Strategic planning
Analytical mindset
Cross-functional leadership
Customer journey mapping
Performance optimization
Communication skills
Vendor management

Benefits

Annual bonus
Paid time away
Pension plan
Collective saving opportunities
Healthcare
Flexible work schedule
Summer schedule
Holiday season shutdown
Educational resources
Discount on BRP products

Visa sponsorship

Not detected in the job text

Keywords

CRM
Digital transformation
Customer experience
Financial services
F&I
Marketing automation
Lifecycle marketing
Customer engagement
KPIs
Data analysis
Strategic planning
Project management
Automotive financing
Consumer lending
Stakeholder management
Cross-functional collaboration
Bilingual
Roadmap planning
Business cases
Customer journeys

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