GTM Performance Strategy Lead, Seasonal brands

We are looking for a GTM Performance Strategy Lead, Seasonal brands to join the GTM Performance Strategy team. Reporting to the GTM Performance Strategy Manager, you will play a pivotal role as a senior strategic advisor within our newly evolved team, turning multi-source data ecosystems into strategic growth drivers and performance frameworks for the Sea-Doo & Ski-Doo brands.

In this role, you will frame the critical business questions, establish cross-channel performance benchmarks, and guide the Brand Strategy team toward high-impact marketing decisions. Partnering across Brand Strategy, Market Research, Customer Analytics, Marketing Analytics teams and various Marketing Centers of Expertise (COEs), you will challenge conventional channel practices, and turn multi-source intelligence into strategic priorities. Your leadership will ensure Sea-Doo & Ski-Doo brands anticipate market shifts, mitigate brand risks, maximize marketing ROI, and capitalize on high-stakes growth opportunities.

You’ll Have The Opportunity To

• Frame and direct analytical focus by identifying priority business questions, key metrics, and emerging market signals for analytics teams to investigate.
• Define data consolidation guidelines and establish unified analytical frameworks to ensure consistent strategic lenses across all internal and external data sets.
• Evaluate and interpret macro performance, translating campaign and market outcomes into forward-looking hypotheses that trigger strategic course corrections.
• Monitor and optimize seasonal brands’ cross-channel KPIs, collaborating closely with Centers of Expertise (COEs) to set performance benchmarks.
• Serve as a senior GTM Efficiency Reference, actively challenging existing channel practices to optimize efficiency, marketing ROI, and business impact.
• Orchestrate cross-functional alignment across Brand Strategy team, analytics teams, external partners, dealer marketing team and COEs to drive a cohesive, data-backed business direction.
• Guide brand direction with data-backed strategic priorities, directly informing Partner and Agency briefs.
• Lead executive recommendations that shape future brand positioning, long-term growth plans, and multi-year GTM roadmaps.
  
  

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• 8+ years leading GTM strategy, marketing effectiveness/360 performance, or strategic planning within consumer-centric industries.
• Proven ability to move beyond reporting into connecting Marketing performance dots to broader business strategy, framing complex challenges, and guiding analytics teams to support the achievement of a common goal.
• Comfortable acting as a trusted advisor and reference point - willing to constructively challenge legacy marketing/channel mixes and go-to-market assumptions to maximize ROI.
• Exceptional storytelling and synthesis skills, with demonstrated experience orchestrating alignment among diverse leadership groups.
• Natural leader who thrives in matrixed environments, navigates ambiguity with ease, and breaks down silos between Brand, analytics, and COEs.
• Fluent in English (French is a strong asset).
• Curious, autonomous, and highly collaborative - you take initiative and follow through.
  
  

Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
  
  

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products
  
  

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.