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Added 9 mins ago
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Bruce Automotive Group

General Sales Manager

New Minas, NS, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 7, 2027
Experience: Proven Automotive Leadership: Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership.
Posting language: English
Posted: Oct 9, 2026

Original job description

General Sales Manager | Bruce Hyundai New Minas, Nova Scotia | Full-Time, On-Site

About Us At Bruce Hyundai, we do things differently - and the industry has taken notice. We are proud to have been named one of Canada’s Best Dealerships to Work For 8 years in a row. Our success is built on an exceptional team culture, high morale, transparency, and a relentless focus on customer satisfaction. Located in the heart of the Annapolis Valley, we offer a fast-paced, high-energy environment where top talent thrives, grows, and gets rewarded.

We are currently seeking a dynamic, results-driven General Sales Manager to lead our sales and financial services teams to new heights.

The Role

As the General Sales Manager, you will serve as the engine of our showroom floor. You will direct daily sales operations, optimize inventory turnover, drive profitability across sales and F&I, and maintain our reputation for outstanding customer experience.

You will directly lead and mentor a high-performing team consisting of:

8 Sales Consultants
3 Financial Services Managers
1 Credit Specialist

Key Responsibilities

Team Leadership & Culture: Lead, coach, and motivate a team of 12 sales and finance professionals on a fast-paced, dynamic showroom floor. Maintain our award-winning dealership culture and foster high team morale.
Sales Floor Management: Desk deals, manage floor traffic, close sales, and ensure active follow-up on all leads using our CRM.
Financial & F&I Performance: Work directly with the 3 Financial Services Managers and Credit Specialist to maximize F&I penetration, product presentation and lender relationships
Inventory & Dealership Operations: Partner with senior management to manage inventory mix, pricing, trade-in valuations, and wholesale operations.
Performance & Accountability: Establish daily, weekly, and monthly sales targets for the team; conduct regular 1-on-1 performance reviews and ongoing training.
Customer Experience: Actively resolve customer concerns, jump into sales interactions to assist, and maintain peak CSI scores across all departments.

What We’re Looking For

Proven Automotive Leadership: Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership.
F&I & Subprime Knowledge: Solid understanding of financial products, prime/subprime deal structuring, and working directly with credit specialists and financial managers.
High Energy & Presence: Thrives on a busy showroom floor, leads by example, and actively engages with staff and customers throughout the day.
Coach & Mentor Mindset: Passionate about developing salespeople, building confidence, and driving team success over individual ego.
Tech & CRM Savvy: Strong command of modern automotive CRM systems, inventory management software, and digital retail tools.

What We Offer

Highly competitive compensation package (Base Salary + Volume & Profitability Bonuses)
Comprehensive health, dental, and medical benefits package
Company demo allowance program
Continuous professional development and growth opportunities within the Bruce Auto Group
An award-winning workplace culture with team events, strong community involvement, and high job satisfaction

How to Apply

Ready to lead an 8-time award-winning team? Apply here on LinkedIn or submit your resume to boliver@brucehyundai.com.

Apply About employer

More about this job

Responsibilities

Lead and coach a team of sales and finance professionals while managing daily showroom operations, sales targets, deal closing, and CRM-based lead follow-up. Improve sales and F&I profitability, oversee inventory and pricing decisions with senior management, and maintain strong customer satisfaction.

Requirements

Requires at least three years of successful experience as a Sales Manager, F&I Manager, or General Sales Manager at a high-volume franchise dealership. Candidates should understand financial products and prime/subprime deal structuring, be confident using automotive CRM and inventory tools, and demonstrate strong leadership, coaching, and customer engagement skills.

Skills

Automotive Sales Leadership
Team Leadership
Coaching And Mentoring
Sales Operations
Deal Desk Management
Lead Follow-Up
Financial And Insurance Performance
Prime And Subprime Deal Structuring
Lender Relationships
Inventory Management
Pricing
Trade-In Valuation
Wholesale Operations
Performance Management
Customer Experience

Benefits

Health Benefits
Dental Benefits
Medical Benefits
Company Demo Allowance
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Hiring contact email

boliver@brucehyundai.com

Keywords

Automotive Dealership
Sales Management
Financial Services
F&I
Sales Consultants
Credit Specialist
Showroom Operations
Deal Desk
CRM
Lead Follow-Up
F&I Penetration
Financial Products
Prime And Subprime Financing
Lender Relationships
Inventory Management
Inventory Mix
Pricing
Trade-In Valuations
Wholesale Operations
Sales Targets
Performance Reviews
Customer Satisfaction
CSI Scores
Digital Retail Tools
Automotive CRM Systems

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