Brand & Marketing Manager

At Burnside Brewing we’ve always been guided by that no-nonsense ethos: Work hard, have fun, and most importantly, make great beer. Locating the brewery and first taproom in the decidedly un-hip Burnside Industrial Park is a perfect example of how we like to do things. Being trendy was never the point. It’s always been about a commitment to quality and consistency in brewing approachable beer. Beer our valued customers want to drink, crafted the way it should be.

Burnside Brewing Company is seeking a creative, commercially minded, hands-on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager. This role combines strategic ownership with day-to-day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.

What You'll Do

· Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.

· Plan and execute product launches, consumer promotions, contests, events, sponsorships and retail activations.

· Lead digital marketing, social media, content planning, paid advertising and campaign measurement.

· Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.

· Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.

· Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.

· Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.

· Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.

What You Bring

· Multiple years of relevant marketing experience, with a record of personally delivering campaigns.

· Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.

· Strong creative judgment, digital fluency, project management and communication skills.

· Comfort using sales data and marketing metrics to make practical, commercially sound decisions.

· A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.

The Opportunity

Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support. This is a working-manager role - not a purely supervisory or social-media-only position.

Compensation: Competitive, commensurate with experience.