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Burson

Senior Consultant, Influencer

Toronto, ON, Canada

Pay: $45,000 - $90,000 CAD
Job type: Full-time
Apply by: Oct 24, 2026
Experience: A minimum of 5-7 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies
Posting language: English
Posted: Sep 24, 2026

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Original job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson is looking for a Senior Consultant with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.

Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates that are social first, tapped in, and passionate about consumer brands.

Here’s What You’d Be Doing

Overseeing and conducting identification, vetting and outreach of on-brand and campaign relevant influencers for paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
Manage all negotiation, project management and measurement of influencer programs with a focus on paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
Establish and maintain relationships with key contacts within the influencer space
Lead day-to-day client relationships by becoming a trusted, go-to collaborator
Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
Collaborate with team on monitoring and compliance across all activities
Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
Carrying out social media listening and research to identify trends in online conversations and to pinpoint relevant influencers
In partnership with senior leads, educates and shares knowledge with teams on trends and best practices

What You’ll Need To Get Here

A minimum of 5-7 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies
Existing relationships Canadian influencers and agencies with a proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
Experience negotiating partnership agreements
Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
Ability to effectively communicate information and ideas in written and verbal format
Flawless organizational skills and keen attention to detail to maintain client service excellence
Ability to prioritize and manage high volumes of requests
Excellent written and verbal communications skills
Creative thinker and problem solver
Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus

In Ontario, the base salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role at Burson, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth. While specific details may vary by agency, typical benefits include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

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$45,000 - $90,000 CAD

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Manage end-to-end influencer programs, including identifying and vetting creators, outreach, negotiations, project management, measurement, and relationship building with clients and influencers. Use social trends, listening, and performance data to optimize campaigns, support reporting and compliance, and share best practices with teams.

Requirements

Candidates need 5–7 years of end-to-end influencer relations and project management experience, preferably in a PR, social, or digital agency, along with established relationships with Canadian influencers and agencies. They should be skilled in social platform analytics, partnership negotiations, influencer identification tools, client communication, organization, and managing high volumes of work; Adobe Creative Suite familiarity is a plus.

Skills

Influencer Marketing
Influencer Relations
Influencer Identification and Vetting
Influencer Outreach
Partnership Negotiation
Project Management
Campaign Measurement
Social Media Analytics
Campaign Reporting
Social Listening
Trend Research
Content Monitoring and Compliance
Strategic Planning
Written and Verbal Communication
Adobe Creative Suite

Benefits

Private Medical Care
Professional Development Opportunities
Training Programs
Flexible Working Arrangements
Mentorship Programs
Inclusive Company Culture

Visa sponsorship

Not detected in the job text

Keywords

Influencer Marketing
Influencer Relations
Paid Collaborations
Long-Term Partnerships
CreatorIQ
Traackr
Facebook
Instagram
TikTok
YouTube
Pinterest
Social Media Listening
Social Analytics
Campaign Measurement
Campaign Reporting
Content Monitoring
Compliance
Public Relations
Digital Marketing
Consumer Brands
Beauty
Retail
Consumer Packaged Goods
Adobe Creative Suite
Photoshop
Illustrator
Canadian Influencer Market

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