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Student Groups Coordinator
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- Full-time
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Burson

Senior Consultant, Influencer

Toronto, ON, Canada

$45,000 - $95,000 CAD · Full-time

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Job details

Pay: $45,000 - $95,000 CAD
Job type: Full-time
Apply by: Oct 30, 2026
Experience: A minimum of 5–7 years of experience in end-to-end influencer relations and project management, ideally within a PR, social or digital agency environment
Posting language: English
Posted: Sep 30, 2026

Original job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

The Senior Consultant, Influencer role is an existing opportunity to join our growing team and work across leading technology and beauty brands.

Influencer marketing is an important and growing part of our business, and we’re looking for someone who is genuinely passionate about the space. You’re social-first, culturally curious, always tuned into emerging creators and trends, and understand how to turn those insights into influencer programs that deliver meaningful results for clients.

Here’s What You’d Be Doing

Lead the identification, vetting and outreach of on-brand, campaign-relevant influencers for paid collaborations and long-term partnerships, aligned with strategic plans developed with senior team members and clients
Manage the negotiation, execution, project management and measurement of influencer programs, with a focus on paid collaborations and long-term partnerships
Establish and maintain strong relationships with influencers, creators, talent agencies and other key contacts within the influencer space
Lead day-to-day client relationships, becoming a trusted and reliable partner
Take a thoughtful and strategic approach to multi-platform influencer programs, leveraging trends, cultural insights and data to support broader PR and communications objectives
Collaborate with internal teams on monitoring, compliance and execution across influencer activities
Develop and/or contribute to campaign reporting, tracking organic and paid influencer content and translating performance data into actionable insights and recommendations
Stay on top of emerging social trends, platforms, technologies, creators and changes within the Canadian influencer landscape
Conduct social listening and research to identify emerging conversations, cultural trends and relevant influencers
Partner with senior leads to share knowledge, trends and influencer marketing best practices across teams

What You’ll Need To Get Here

A minimum of 5–7 years of experience in end-to-end influencer relations and project management, ideally within a PR, social or digital agency environment
Strong knowledge of the Canadian influencer landscape and existing relationships with influencers, creators and talent agencies
Proven ability to develop meaningful influencer relationships and partnerships that result in authentic storytelling and measurable impact
Experience working with technology, beauty and/or consumer brands is an asset
Strong understanding of metrics and insights across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest and emerging channels, with the ability to use data to optimize campaigns and inform future recommendations
Strong understanding of the influencer marketing landscape, its strategic role and industry best practices
Experience negotiating influencer and partnership agreements
Experience using influencer identification and vetting platforms such as CreatorIQ, Traackr or similar tools
Excellent written and verbal communication skills
Strong organizational skills and exceptional attention to detail
Ability to prioritize effectively and manage a high volume of requests and multiple projects simultaneously
Creative thinker and proactive problem solver
Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus

In Ontario, the base salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role at Burson, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth. While specific details may vary by agency, typical benefits include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

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$45,000 - $95,000 CAD

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Lead influencer identification, outreach, negotiations, execution, and measurement for paid collaborations and long-term partnerships. Manage client relationships, monitor social and cultural trends, and use campaign data to develop insights and recommendations.

Requirements

Requires 5–7 years of end-to-end influencer relations and project management experience, strong knowledge of the Canadian influencer landscape, and established creator and agency relationships. Candidates should have experience with campaign metrics, partnership negotiations, influencer platforms, and managing multiple projects; experience with technology, beauty, or consumer brands is an asset.

Skills

Influencer Relations
Influencer Marketing
Project Management
Influencer Identification and Vetting
Influencer Outreach
Contract Negotiation
Campaign Measurement
Social Listening
Trend Research
Campaign Reporting
Data Analysis
Strategic Communications
Content Compliance
Written and Verbal Communication
Adobe Creative Suite

Benefits

Private Medical Care
Professional Development Opportunities
Training Programs
Flexible Working Arrangements
Mentorship Programs

Visa sponsorship

Not detected in the job text

Keywords

Influencer Marketing
Influencer Relations
Creator Partnerships
Paid Collaborations
Long-Term Partnerships
Canadian Influencer Landscape
Public Relations
Social Media
Instagram
TikTok
YouTube
Facebook
Pinterest
CreatorIQ
Traackr
Social Listening
Campaign Measurement
Campaign Reporting
Performance Metrics
Data Analysis
Cultural Trends
Influencer Vetting
Talent Agencies
Partnership Agreements
Compliance
Technology Brands
Beauty Brands
Consumer Brands
Adobe Creative Suite
Photoshop

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