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Added 11 mins ago
Digital Story Coordinator
City of Edmonton
AB
Support the technical production of in-person and virtual media availabilities, news conferences and scrums, through set up, operation and strike of audio visual, virtual meeting and…
Added 11 mins ago
AG
SAP Site Business & Integration Analyst
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- Full-time
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Added 11 mins ago
RB
Principal AI Engineer, Agentic Models and Data Platforms
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- Full-time
Implement observability for AI systems, including tracing across prompts and tool calls, telemetry, drift detection, and runbooks for production operations
Added 11 mins ago
H
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Hexagon
Calgary, AB
- Full-time
Generate application notes, integration guides, and other technical content to support customers and expand team knowledge.
Added 11 mins ago
TG
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Added 24 mins ago
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Added 24 mins ago
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- Full-time
Repair of various production equipment (CNC machine tools, shot blasters, ovens, plating, robots, etc.)
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S
Machining Production Manager
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- Full-time
The manager is responsible for all operations of a value chain to ensure performance in terms of delivery, production, efficiency, quality, and health, safety, and environment (HSE). Under…
Added 24 mins ago
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Added 24 mins ago
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Slitting Operator
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- Full-time
This position is a unionized role within our production team. As a Slitter Operator, you will be required to learn, understand, and put into practice all of our policies and procedures to…
Added 24 mins ago
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Vocal Tutorial Instructor (Part-Time Temporary)
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Oakville, ON
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Added 24 mins ago
AC
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Added 26 mins ago
C
Investor’s Edge, UI Designer (Design System) Winter 2027 Co-Op (8-months)
CIBC
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Added 26 mins ago
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Added 41 mins ago
Senior Project Manager (Trade Shows, Events, Permanent Installations)
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You’ll work closely with Account Services, Design, Production, vendors, suppliers, and clients to keep projects moving and ensure every detail is delivered to the highest standard. You’ll…
Added 41 mins ago
E
Digital Asset Coordinator
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- Full-time
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Added 41 mins ago
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Senior Planner/ Scheduler - Heavy Civil
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Added 41 mins ago
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Workday Absence Specialist
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Calgary, AB · Edmonton, AB · Vancouver, BC · Mississauga, ON · Ottawa, ON
- Full-time
Ability to prioritize tasks, manage time effectively, and work under pressure in a fast-paced environment, including implementation, testing, release, and production support cycles.
Added 41 mins ago
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VDC Services Specialist
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Added 41 mins ago
E
Digital Marketing Coordinator
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Mississauga, ON
- Full-time
The role provides coordination, creative production, and communications support to help promote digital innovation initiatives, support business development activities, and strengthen brand…
Added 41 mins ago
LD
Photo Lab / Casual
London Drugs Limited
Victoria, BC
- $18.25 to $21.58 CAD / hour
- Other
London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing or terminating an…

Burson

Senior Copywriter

Toronto, ON, Canada

$65,000 - $115,000 CAD · Full-time

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Job details

Pay: $65,000 - $115,000 CAD
Job type: Full-time
Apply by: Oct 23, 2026
Experience: 4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Posting language: English
Posted: Sep 23, 2026

Original job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson Creative

More about the role:

This is an existing opportunity to join a creative team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson Canada client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture, not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

What We Are Looking For

We are seeking a highly creative Senior Copywriter to play a pivotal role in bringing conceptual thinking to our clients. You are a storyteller who has experience developing and launching earned-first creative ideas across a plethora of touchpoints. You have an appetite for finding creative solutions to otherwise daunting projects and are eager to roll up your sleeves and guide multi-disciplinary teams (alongside a senior art director).

You’d be supporting our Executive Creative Director in taking ownership of key creative projects and contributing significantly to the overall creative output for the agency.

Ontario based candidates preferred. Legally Authorized to Work in Canada.

You Are

An earned-first storyteller.
Smart, direct, and a clear communicator.
A thinker and a doer, always willing to roll up your sleeves and help the team.
Obsessed with attention to detail.
An optimist who remains calm and focused.
A fresh thinker who embraces new challenges.
Adaptable and effective in a fast-paced environment.
A cultural sponge and creative trend enthusiast.

Responsibilities

Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
Craft persuasive, accurate, and impactful copy for a wide range of platforms and channels (digital, print, video, social, experiential, etc.), ensuring all content is grounded in insights and adheres to brand guidelines and regulatory requirements.
Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
Actively identify and pursue creative opportunities "beyond the brief" to deliver unexpected and impactful ideas for existing and prospective clients. Develop and deliver compelling creative presentations to clients, effectively articulating creative rationale and vision.
Take direction from the Executive Creative Director, constantly striving to elevate the quality of the work.
Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions-oriented thinking.

Skills

Exceptional conceptual and writing skills, with a proven ability to tell compelling stories for pharmaceutical audiences.
Strong problem-solving abilities and strategic thinking.
Confident and engaging presentation skills.
Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, A.I. Tools, and Mac environments.

Background

4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Proven experience as a lead copywriter on integrated campaigns.
Bachelor's degree in Advertising, Marketing, Communications, English, Journalism, or a related field preferred.

In Ontario, the base salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role at Burson, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth. While specific details may vary by agency, typical benefits include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

""

$65,000 - $115,000 CAD

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Lead copywriting and creative concept development for earned-first, integrated, social, digital, experiential, and content campaigns across multiple channels. Collaborate with creative and account teams, present ideas to clients, provide creative counsel, and identify opportunities to deliver impactful work beyond the brief.

Requirements

Candidates should have 4–7+ years of progressive experience in a fast-paced integrated agency, a strong portfolio demonstrating earned-first thinking, and experience leading copywriting on integrated campaigns. Exceptional writing and conceptual skills, storytelling ability for pharmaceutical audiences, strategic problem-solving, presentation skills, and a related bachelor's degree are preferred.

Skills

Copywriting
Creative Concept Development
Storytelling
Earned-First Campaigns
Integrated Campaigns
Social Media Campaigns
Digital Content
Strategic Thinking
Problem-Solving
Client Presentations
Client Counsel
Cross-Functional Collaboration
Adobe Creative Suite
Office 365
AI Tools
Mac Environments

Benefits

Private Medical Care
Professional Development Opportunities
Training Programs
Flexible Working Arrangements
Mentorship Programs

Visa sponsorship

Not detected in the job text

Keywords

Earned-First Campaigns
Integrated Campaigns
Creative Concepts
Copywriting
Pharmaceutical Audiences
Brand Guidelines
Regulatory Requirements
Social Media
Digital Campaigns
Experiential Marketing
Content Development
Client Presentations
Creative Rationale
Art Direction
Strategic Thinking
Adobe Creative Suite
Office 365
AI Tools
Mac Environments
Public Relations
Communications
Creative Counsel
Campaign Activations

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