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Added 9 mins ago
Senior Director - Chief Developer and AI Adoption
RBC
Toronto, ON
Full-time
…the transformation program to develop innovative ideas and solutions in support of our clients and organization. We hire people with a broad range of technical skills and leadership…
Added 9 mins ago
Proposal Specialist
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Richmond Hill, ON
Full-time
…delegating tasks, communicating critical deadlines, conducting executive reviews, and holding stakeholders accountable…
Added 38 mins ago
Key Account Manager
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…maximizing contract value, driving member adoption, and ensuring our solutions align with healthcare providers’ goals for cost efficiency, quality improvement, and patient outcomes. The KAM…
Added 38 mins ago
Digital Architect - GOAPRDJP000001022
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…initiatives, and developing sustainable architecture standards and…
Added 38 mins ago
Digital Architect - GOAPRDJP000001022
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…initiatives, and developing sustainable architecture standards and…
Added 38 mins ago
Finance Project Transformation Senior Associate
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…compliance and managing risks for clients, providing advice, and solutions. They help organisations navigate complex regulatory landscapes and enhance their internal controls to mitigate…
Added 39 mins ago
Corporate Traveller - Customer Success Manager - Montreal, QC
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…in driving customer retention, revenue growth, and long-term client success. You'll manage a portfolio of customers, helping them maximise the value of their travel programme while…
Added 39 mins ago
Senior Copywriter
Burson
Toronto, ON
…leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic…
Added 39 mins ago
Senior Director, Patent Analysis & Reverse Engineering
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Ottawa, ON
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…combines strategic leadership with hands-on involvement in client relationships, project management, and technical analysis. The ideal candidate will demonstrate a strong understanding or…
Added 39 mins ago
Senior Project Manager
VML Canada (English)
Toronto, ON
…innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The…
Added 51 mins ago
Executive Assistant (RIBO Licensed) - Welland
Youngs Insurance Brokers Inc.
Welland, ON
Full-time
Youngs Insurance Brokers Inc. is hiring an Executive Assistant located in our Welland office. This full-time position oversees the customer service and policy retention of existing client…
Added 1 hour ago
Manager, Banking and Capital Markets
KPMG
ON · Toronto, Ontario
Full-time
Taking a holistic view, we tailor our approaches to our client’s key concerns. We strive to optimize operations by leveraging creative and innovative solutions to raise service quality…
Added 1 hour ago
Senior Consultant, Banking and Capital Markets
KPMG
ON · Toronto, Ontario
Full-time
Taking a holistic view, we tailor our approaches to our client’s key concerns. We strive to optimize operations by leveraging creative and innovative solutions to raise service quality…
Added 1 hour ago
Manager - Stress Testing Data, Controls and Analytics
TD
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Full-time
…mappings, transformation logic, controls, reconciliations and executive-ready reporting. The individual must be able to challenge results, investigate issues to root cause, translate…
Added 1 hour ago
Director, Advanced Analytics & AI
CIBC
Toronto, ON
Full-time
…strategic priorities, and recommend sophisticated models and AI solutions that support business goals, with a focus on Wealth and Fraud. You'll lead, manage, and mentor a team of junior and…
Added 1 hour ago
Senior Manager, Digital Product Strategy
CIBC
Toronto, ON
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Our Digital Product Strategy team shapes the direction of high-impact digital banking experiences by connecting client needs, business priorities, and delivery planning. As a Senior…
Added 1 hour ago
Research Grants Officer
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Victoria, BC
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Added 1 hour ago
Sales Executive
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Full-time
We are looking for a Sales Executive to join our Sales team to help drive the company's growth. This is a dynamic role where you will contribute across the organization, own a territory and…
Added 1 hour ago
Business system analyst -MFA
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Contract
TekStaff's Client has a current vacancy for a "Business System Analyst"
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Account Manager
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Full-time
We are currently seeking a qualified Account Manager to join our team. The Account Manager is responsible for managing client relationships, supporting new and existing business…
Added 1 hour ago
Enterprise Sales for Canada - Merchant Services - Executive Director
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As Executive Director, Enterprise Sales for Canada within Merchant Services, you will lead a team responsible for driving accelerated growth across the largest Merchant Services portfolio…
Added 1 hour ago
Senior Project Manager – Rail & Transit
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…rail systems, bus rapid transit, and zero-emission mobility solutions, our experts combine deep technical knowledge with innovative thinking to enhance the efficiency and sustainability of…
Added 1 hour ago
Waitstaff, Full Time
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Other duties may be assigned as operational or client requirements evolve.
Added 1 hour ago
Customer Success Manager- 1 Year Term
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$75,000 to $95,000 CAD / year
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…Program Support teams to execute on tasks required to achieve client…
Added 1 hour ago
Sales Executive
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Toronto, ON
Full-time
Role Description This is a full-time, on-site Sales Executive role based in Toronto, ON. The Sales Executive will be responsible for promoting and selling implant prosthetic solutions and…

Burson

Senior Copywriter

Toronto, ON, Canada

Experience: 4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Posting language: English
Posted: Sep 22, 2026

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Original job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson Creative:

You’ll be joining a creative team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson Canada client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

What we are looking for:

We are seeking a highly creative Senior Copywriter to play a pivotal role in bringing conceptual thinking to our clients. You are a storyteller who has experience developing and launching earned-first creative ideas across a plethora of touchpoints. You have an appetite for finding creative solutions to otherwise daunting projects and are eager to roll up your sleeves and guide multi-disciplinary teams (alongside a senior art director).

You’d be supporting our Executive Creative Director in taking ownership of key creative projects and contributing significantly to the overall creative output for the agency.

Ontario based candidates preferred. Legally Authorized to Work in Canada.

You are:

An earned-first storyteller.
Smart, direct, and a clear communicator.
A thinker and a doer, always willing to roll up your sleeves and help the team.
Obsessed with attention to detail.
An optimist who remains calm and focused.
A fresh thinker who embraces new challenges.
Adaptable and effective in a fast-paced environment.
A cultural sponge and creative trend enthusiast.

Responsibilities:

Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
Craft persuasive, accurate, and impactful copy for a wide range of platforms and channels (digital, print, video, social, experiential, etc.), ensuring all content is grounded in insights and adheres to brand guidelines and regulatory requirements.
Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
Actively identify and pursue creative opportunities "beyond the brief" to deliver unexpected and impactful ideas for existing and prospective clients. Develop and deliver compelling creative presentations to clients, effectively articulating creative rationale and vision.
Take direction from the Executive Creative Director, constantly striving to elevate the quality of the work.
Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions-oriented thinking.

Skills:

Exceptional conceptual and writing skills, with a proven ability to tell compelling stories for pharmaceutical audiences.
Strong problem-solving abilities and strategic thinking.
Confident and engaging presentation skills.
Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, A.I. Tools, and Mac environments.

Background:

4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Proven experience as a lead copywriter on integrated campaigns.
Bachelor's degree in Advertising, Marketing, Communications, English, Journalism, or a related field preferred.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Lead the development of copy and creative concepts for earned-first, integrated social, and digital campaigns. Collaborate with cross-functional teams to deliver impactful creative solutions and provide creative counsel to clients.

Requirements

Requires 4-7+ years of experience in an integrated agency environment with a strong portfolio of earned-first work. A bachelor's degree in a relevant field is preferred, along with exceptional conceptual and writing skills.

Skills

Copywriting
Conceptual thinking
Storytelling
Earned-first campaigns
Strategic thinking
Problem-solving
Presentation skills
Adobe Creative Suite
Office 365
A.I. Tools
Social media
Digital marketing
Content creation
Integrated campaigns
Creative direction

Benefits

Professional development opportunities
Mentorship programs
Inclusive company culture

Visa sponsorship

Not detected in the job text

Keywords

Copywriter
Creative
Agency
Earned-first
Integrated campaigns
Social media
Digital
Content
Adobe Creative Suite
A.I. Tools
Strategic counsel
Brand guidelines
Pharmaceutical
Marketing
Communications
Advertising
Journalism
Storytelling
Creative concepts
Client management

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