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Added 9 mins ago
Vice President of Business Development
Howard Shockey & Sons, Inc.
Winchester, ON
Full-time
…innovation. The Vice President of Business Development is a senior leadership role responsible for setting the strategic direction, structure, and performance expectations of the Business…
Added 9 mins ago
Sr. Director, Insurance and Simplii Finance
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Full-time
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Added 9 mins ago
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Full-time
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Global Learning & Development Sr. Manager
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Added 9 mins ago
Senior Java Software Engineer
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Contract
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Added 12 mins ago
Revenue Manager
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Sr Manager Customer Support
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Senior OT Control Systems - Engineering Specialist
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Technology and AI Manager
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…deliver infrastructure and development projects, and act as the senior technical escalation point for complex…
Added 12 mins ago
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Winnipeg, MB
As a senior member of the Application Delivery team, you will have a background working with a wide range of stakeholders to provide and implement solutions to satisfy business needs This…
Added 12 mins ago
SCADA Technical Sales Consultant
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Added 27 mins ago
Analyste sénior en gouvernance TI
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Added 27 mins ago
Manager, HRS Alert Analysis
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Added 27 mins ago
Senior Director - Chief Developer and AI Adoption
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Added 27 mins ago
Relationship Manager Vendor Operations
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Toronto, ON
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Professional maturity to deal with senior managers/executives
Added 27 mins ago
Senior Personal Banker - Investing Networking Event
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Added 27 mins ago
Senior Personal Banker - Home Borrowing Trainee Networking Event
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Added 27 mins ago
IT Ops Specialist
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This Senior Analyst role reports directly to the Sr. Manager of Network Operations. The position is expected to provide senior level troubleshooting expertise including on-call pager…
Added 39 mins ago
Oracle Retail MFCS Lead Analyst
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Job Title: Oracle Retail MFCS Onsite Lead / Senior Analyst
Added 39 mins ago
Registered Nurse
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Added 39 mins ago
Sr Manager Advance Analytics
Apex Systems
Toronto, ON
$53 to $58 USD / hour
Full-time
As the Senior Manager, Advanced Analytics & Model Support, you will be part of a fast-paced, agile team and responsible for providing advanced analytical support and statistical insights to…
Added 39 mins ago
Communications analyst - intermediate
Alberta Utilities Commission
Calgary, AB
Contract
Experience working with senior leaders and subject matter experts to develop strategic communications, briefing materials and presentations.
Added 42 mins ago
Vice President, Corporate Controller
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Toronto, ON
…operational and regulatory information into clear insight for senior management, the Board of Directors and other stakeholders, while developing a high-performing team that delivers…
Added 42 mins ago
Regional Vice President Personal Banking
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Added 42 mins ago
Senior Manager, Change Management
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Toronto, ON
The Senior Manager, Communications & Change Management leads strategic communications in support of Enterprise Delivery Office (EDO) priorities across the Technology organization. Reporting…

Burson

Senior Copywriter

Toronto, ON, Canada

Experience: 4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Posting language: English
Posted: Sep 22, 2026

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Original job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson Creative:

You’ll be joining a creative team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson Canada client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

What we are looking for:

We are seeking a highly creative Senior Copywriter to play a pivotal role in bringing conceptual thinking to our clients. You are a storyteller who has experience developing and launching earned-first creative ideas across a plethora of touchpoints. You have an appetite for finding creative solutions to otherwise daunting projects and are eager to roll up your sleeves and guide multi-disciplinary teams (alongside a senior art director).

You’d be supporting our Executive Creative Director in taking ownership of key creative projects and contributing significantly to the overall creative output for the agency.

Ontario based candidates preferred. Legally Authorized to Work in Canada.

You are:

An earned-first storyteller.
Smart, direct, and a clear communicator.
A thinker and a doer, always willing to roll up your sleeves and help the team.
Obsessed with attention to detail.
An optimist who remains calm and focused.
A fresh thinker who embraces new challenges.
Adaptable and effective in a fast-paced environment.
A cultural sponge and creative trend enthusiast.

Responsibilities:

Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
Craft persuasive, accurate, and impactful copy for a wide range of platforms and channels (digital, print, video, social, experiential, etc.), ensuring all content is grounded in insights and adheres to brand guidelines and regulatory requirements.
Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
Actively identify and pursue creative opportunities "beyond the brief" to deliver unexpected and impactful ideas for existing and prospective clients. Develop and deliver compelling creative presentations to clients, effectively articulating creative rationale and vision.
Take direction from the Executive Creative Director, constantly striving to elevate the quality of the work.
Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions-oriented thinking.

Skills:

Exceptional conceptual and writing skills, with a proven ability to tell compelling stories for pharmaceutical audiences.
Strong problem-solving abilities and strategic thinking.
Confident and engaging presentation skills.
Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, A.I. Tools, and Mac environments.

Background:

4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Proven experience as a lead copywriter on integrated campaigns.
Bachelor's degree in Advertising, Marketing, Communications, English, Journalism, or a related field preferred.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view - your talent - is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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More about this job

Responsibilities

Lead the development of copy and creative concepts for earned-first, integrated social, and digital campaigns. Collaborate with cross-functional teams to deliver impactful creative solutions and provide creative counsel to clients.

Requirements

Requires 4-7+ years of experience in an integrated agency environment with a strong portfolio of earned-first work. A bachelor's degree in a relevant field is preferred, along with exceptional conceptual and writing skills.

Skills

Copywriting
Conceptual thinking
Storytelling
Earned-first campaigns
Strategic thinking
Problem-solving
Presentation skills
Adobe Creative Suite
Office 365
A.I. Tools
Social media
Digital marketing
Content creation
Integrated campaigns
Creative direction

Benefits

Professional development opportunities
Mentorship programs
Inclusive company culture

Visa sponsorship

Not detected in the job text

Keywords

Copywriter
Creative
Agency
Earned-first
Integrated campaigns
Social media
Digital
Content
Adobe Creative Suite
A.I. Tools
Strategic counsel
Brand guidelines
Pharmaceutical
Marketing
Communications
Advertising
Journalism
Storytelling
Creative concepts
Client management

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