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Added 4 mins ago
A&
Manager - Transaction Advisory Canada - Performance Improvement
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Toronto, ON
- Full-time
Manager, Performance Improvement – Key Responsibilities
Added 4 mins ago
M
Manager, Strategic Finance & Deal Desk
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If you have a disability that needs to be accommodated in order to participate in the hiring process or employment, please let us know so we can work to make the appropriate accommodations.

Bushbalm Skincare

E-Commerce Strategist

Ottawa, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 28, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

hybrid

Ottawa, Ontario, Canada .

full-time . October 27, 2026

Description

Location: Remote/In-Office/Hybrid

About Us

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps, everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups, securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
Work in a collaborative and fun environment that values creativity and fresh ideas.
Gain strong opportunities for career growth and professional development.
Help expand a brand that is available in Ulta Beauty locations nationwide and 25,000+ waxing salons.

About The Role

We're looking for an E-Commerce Strategist to elevate the online shopping experience, sharpen product discovery, and drive conversion through hands-on, data-informed execution.

This is a new role. As the E-Commerce Strategist, you'll own how our products, collections and campaigns come to life on-site. You'll work closely with the Senior Manager, E-commerce, who sets the overall strategy. Your job is to turn that strategy into a storefront that performs, and to spot the gaps that are costing us conversion.

In this hands-on, execution-driven role, you will be deeply involved in Shopify Plus, navigating both front-end presentation and back-end configurations like metafields, templates, product data, and release QA. Balancing technical expertise with strategic vision, you will leverage data to identify friction across the user experience, implementing targeted enhancements and experiments that directly optimize AOV and conversion rates.

The starting salary range for this position is $70,000 to $80,000 CAD.

In This Role, You Will

Plan and execute product launches, collections and seasonal merchandising, from back-end setup to front-end display.
Own site taxonomy, navigation and category merchandising to drive conversion, sales and AOV.
Build landing pages for campaigns, bundles and promotions using Shopify Plus templates and sections.
Format product content and maintain metadata to support on-site search and SEO.
Partner with creative, email and paid teams to align site content with every campaign.
Act as the day-to-day business owner of the Shopify Plus storefront and its apps, including product data, metafields and metaobjects.
Scope requirements, log defects and coordinate fixes and releases with agencies, developers and app partners.
Run UAT and QA for site changes, theme updates and app launches, and drive root-cause analysis on recurring issues.
Lead site optimization initiatives such as guest vs. authenticated experiences, combined listings, product reviews, checkout rules, and homepage and category page enhancements.
Support agency-led projects, such as My Account and Education Portal optimizations, from requirements through launch.
Recommend apps that improve the shopping experience, site performance and team productivity.
Audit the customer journey (navigation, search, PDPs, cart and checkout) to identify friction and recommend solutions.
Maintain a prioritized backlog of fixes and tests based on business impact and site health.
Plan, launch and analyze A/B tests, turning results into recommendations for the Senior Manager, E-commerce.

Who You Are

Have 3–5+ years in e-commerce merchandising, digital product or site operations roles.
Are confident working hands-on in Shopify Plus, including metafields, product data, collections and apps.
Understand how the storefront works behind the scenes: product feeds, integrations, templates and how a change in one place affects another.
Have run UAT, logged and triaged defects, and coordinated releases with developers or technology partners.
Can build site experiences that balance brand storytelling with conversion.
Are data-minded and comfortable in Shopify Analytics, GA4 and spreadsheets; you make decisions based on analytics, not guesses.
Have strong attention to detail and confidently QA your own work.
Enjoy working cross-functionally and thrive in a fast-paced, growing brand.

Nice To Haves

Experience in beauty, skincare, wellness, or consumer packaged goods (CPG).
Strong working knowledge of Figma, comfortable building site mock-ups and polished presentations from scratch for stakeholder presentations.
Working knowledge of Liquid, HTML and CSS, enough to make small theme edits or brief a developer precisely.
Experience with A/B testing or CRO tools, and with heatmaps or session recordings.
Hands-on expertise with key e-commerce tools, including Shopify Flow, subscription services, loyalty programs, cross-selling platforms and Figma.

Perks & Benefits

Competitive salary and comprehensive benefits package.
Flexible work environment (remote/hybrid options where applicable).
Health and wellness benefits, including a lifestyle spending account.
Professional development opportunities to support career growth.
Free access to our award-winning products.
Inclusive and dynamic company culture with team-building events

Join us in redefining body care and making an impact in the beauty industry!

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.

Compensation

$70,000.00 - $80,000.00 per year

Apply About employer

More about this job

Responsibilities

Own the day-to-day Shopify Plus storefront, including product launches, merchandising, site taxonomy, landing pages, product data, and coordination of site changes and releases. Audit the customer journey, prioritize and run optimization tests, and use analytics to recommend improvements that increase conversion and average order value.

Requirements

Candidates should have 3–5 or more years of experience in e-commerce merchandising, digital product, or site operations, with hands-on Shopify Plus expertise and experience coordinating QA, defects, and releases. They should be data-minded, detail-oriented, comfortable with analytics and spreadsheets, and able to collaborate across teams in a fast-paced environment.

Skills

Shopify Plus
E-Commerce Merchandising
Site Operations
Conversion Rate Optimization
A/B Testing
Product Data Management
Site Taxonomy And Navigation
UAT And Quality Assurance
Google Analytics 4
Shopify Analytics
Data Analysis
SEO
Cross-Functional Collaboration
Figma
Liquid, HTML And CSS
Project Coordination

Benefits

Flexible Work Environment
Health And Wellness Benefits
Lifestyle Spending Account
Professional Development Opportunities
Free Access To Company Products
Team-Building Events

Visa sponsorship

Not detected in the job text

Keywords

Shopify Plus
Shopify Analytics
Shopify Flow
Google Analytics 4
Figma
Liquid
HTML
CSS
Metafields
Metaobjects
Product Feeds
E-Commerce Merchandising
Product Launches
Collections
Site Taxonomy
Navigation
Landing Pages
SEO
UAT
Quality Assurance
Defect Triage
Release Coordination
Conversion Rate Optimization
A/B Testing
Heatmaps
Session Recordings
Product Reviews
Subscriptions
Loyalty Programs
Cross-Selling

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