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Added 1 hour ago
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Senior Manager, Strategic Partnerships – Japan Partnerships (Tokyo-based)
Agoda
Toronto, ON
- Full-time
We are looking for a Senior Manager, Strategic Partnerships to lead Agoda’s Japan FI partnership strategy and execution.
Added 1 hour ago
A
Senior Manager, Strategic Partnerships – Japan Partnerships (Tokyo-based)
Agoda
Vancouver, BC
- Full-time
We are looking for a Senior Manager, Strategic Partnerships to lead Agoda’s Japan FI partnership strategy and execution.
Added 1 hour ago
LC
District Manager - Western Ontario, Canada
Loblaw Companies Limited
Brampton, ON
- Full-time
…is adding to its team. We are current looking for a District Manager based out of Ontario to join our Western Ontario, Canada…
Added 1 hour ago
W
Principal Managing Partner
Workday
Toronto, ON · Canada, ON, Toronto
- Full-time
Nurturing C-level Relationships: Fostering strong, authentic connections with C-level and senior executives to understand their strategic vision and encourage trust with Workday
Added 1 hour ago
UO
Manager, Accreditation Pharm D and Graduate Studies
University of Ottawa
Ottawa, ON · Roger Guindon Hall
- Full-time
Provide assistance for strategic planning on accreditation matters, including collaborations with faculty education leadership and hospital learning experience leads
Added 1 hour ago
B
Mortgage Specialist
BMO
Vaughan, ON
- Full-time
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Added 2 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ability to balance strategic thinking with hands-on execution
Added 3 hours ago
WT
Senior Project Manager - Project Delivery
Waterfront Toronto
Toronto, ON
- $110,000 to $125,000 CAD / year
- Full-time
Waterfront Toronto is seeking a Senior Project Manager, Project Delivery, responsible for the day-to-day oversight of these projects, including providing leadership, direction and…
Added 6 hours ago
C
Manager, Engineering
Cvent
Fredericton, NB
- Full-time
We’re looking for a hands-on Engineering Manager to lead one or more Registration sprint teams - someone who combines strong people leadership with technical credibility. You will be…
Added 8 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ability to balance strategic thinking with hands-on execution
Added 9 hours ago
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Senior Manager Provincial Government Affairs (Ontario and Western Canada)
Johnson & Johnson Innovative Medicine
AB · Toronto, ON · Vancouver, BC
- Full-time
Johnson & Johnson Innovative Medicine is seeking a dedicated and motivated individual for the role of Senior Manager, Provincial Government Affairs. At Johnson & Johnson, we believe health…
Added 10 hours ago
Senior Manager, Data Product Management
Scotiabank
Toronto, ON
The Senior Manager, Data Product Management, has a key role in the Global Wealth Management (GWM) Data Centre of Excellence. Reporting to the Director, Data Product Management, this role is…
Added 13 hours ago
FI
Field Marketing Manager
Fulfillment IQ
Remote, Canada
- $75,000 to $90,000 CAD / year
- Full-time
- Remote
…to its commercial result. You will work day to day with the Senior Marketing Manager, who sets priorities, budget and capacity, and with the Community & Media Lead, who directs the…
Added 14 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ability to balance strategic thinking with hands-on execution
Added 14 hours ago
FI
Senior Marketing Manager
Fulfillment IQ
Remote, Canada
- $115,000 to $130,000 CAD / year
- Full-time
- Remote
…order management, transportation, and end-to-end supply chain execution. Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting,…
Added 15 hours ago
W
Senior Process Engineer (Minerals & Metals)
Wood
Burlington, ON
- $157,000 to $192,000 CAD / year
- Full-time
Wood is currently recruiting for a Senior Process Engineer to join our Minerals & Metals business. This opportunity is onsite at our Burlington, ON, Saskatoon, SK or at our Vancouver, BC…
Added 15 hours ago
EC
Senior Customer Success Manager, Defence
Esri Canada
Ottawa, ON
- Full-time
Reporting to the Director of Federal Sector, the person in this role provides senior-level customer success and account leadership for complex, high-value Department of National Defence…
Added 15 hours ago
EC
Senior Customer Success Manager, Prairies
Esri Canada
AB · Edmonton, AB
- Full-time
Reporting to the Prairies Region Director, the person in this role provides senior‑level customer success and account leadership for complex, high‑value GIS customers. Operating with broad…
Added 16 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 20 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ability to balance strategic thinking with hands-on execution
Added 1 day ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ability to balance strategic thinking with hands-on execution
Added 1 day ago
Marketing Specialist
Cosmetic Physician Partners
Montreal, QC
The Marketing Specialist leads marketing strategy and execution for a portfolio of clinics, owning planning, cross-channel deployment, performance reporting, and stakeholder communication.…
Added 1 day ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 1 day ago
SC
Marketing Specialist
Sustainability consulting
Canada
- Full-time
Career progression into Senior Marketing Specialist, Marketing Manager, Brand Manager, Growth Marketing Manager, or Head of Marketing roles.
Added 1 day ago
S
Manager, Regional Business Management and Planning (English/Spanish) - International Banking
Scotiabank
Toronto, ON
- Full-time
The Manager, Regional Business Management and Planning supports the execution of International Commercial Banking’s planning and performance management activities across the region. The…

Buyerlink

VP, Paid Media

Victoria, BC, Canada

Compensation: $180,000 - $200,000 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: Compensation: $180,000 - $200,000 CAD
Job type: Full-time
Apply by: Dec 6, 2026
Experience: 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Posting language: English
Posted: Nov 6, 2026

Original job description

Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

Has experience in native and display ads beyond Meta
Knows Tableau, GA4, and lead gen landing page flow
Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

Own paid social & native display advertising for the Home Services and Automotive verticals
Lead campaign strategy while remaining hands-on with execution and management
Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
Own channel performance, economics, and investment
Build a rigorous experimentation and optimization program
Integrate AI into creative development and the paid media workflow
Lead cross-functional execution

What You’ll Do

Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
Create a disciplined testing program across creative, audiences, offers, and campaign structure.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.

About Buyerlink

Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, media expertise, and portfolio of digital properties help businesses acquire customers at scale. We operate in a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one of Buyerlink’s most important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that can ultimately scale across the broader company.

We are looking for a VP of Paid Media to take ownership of that opportunity.

Salary:

Compensation: $180,000 - $200,000 CAD

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Apply About employer

More about this job

Responsibilities

Own the strategy and hands-on execution of paid social and native advertising for Buyerlink’s Home Services and Automotive verticals, scaling profitable lead volume while improving lead quality, conversion rates, and campaign efficiency. Build the testing, measurement, reporting, team, and operating systems needed to establish paid media as a scalable growth engine, and communicate performance insights and investment recommendations to senior leadership.

Requirements

Candidates need substantial hands-on experience with Meta Ads Manager and a proven record of scaling B2C lead-generation campaigns to hundreds of thousands of dollars per month while improving efficiency and lead quality. They should bring strong analytical, budget-management, testing, and leadership skills; experience in Home Services, Automotive, or another high-volume consumer acquisition environment is relevant, and a bachelor’s degree or equivalent professional experience is required.

Skills

Paid Social Advertising
Meta Ads Manager
Native Advertising
Display Advertising
Performance Marketing
B2C Lead Generation
Campaign Optimization
Lead Quality Improvement
Budget Management
A/B Testing
Marketing Analytics
Attribution
Creative Development
Cross-Functional Leadership
AI Workflow Integration
Team Development

Visa sponsorship

Not detected in the job text

Keywords

Meta Ads Manager
Facebook
Instagram
Meta Pixel
Conversions API
Offline Conversions
Native Advertising
Display Advertising
Programmatic Advertising
Paid Social
Lead Generation
B2C Marketing
Home Services
Automotive
Cost Per Lead
Lead Quality
Attribution
Conversion Rates
Creative Testing
Audience Testing
Campaign Optimization
Performance Reporting
AI Tools
Tableau
Google Analytics 4
Landing Pages
Budget Management
Experimentation
Local-Market Acquisition
Marketing Strategy

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