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Added 27 mins ago
TM
Finance Manager, (Zone Learning)
Toronto Metropolitan University
Toronto, ON
- Temporary
Reporting directly to the Associate Vice-President, Zone Learning and Strategic Initiatives (AVP, ZLSI), the Finance Manager, ZLSI provides strategic financial leadership, expert guidance,…
Added 27 mins ago
B
VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 43 mins ago
IH
Manager | Human Resources Operations
Interior Health Authority
Kelowna, BC
- Full-time
The Manager, Human Resources Operations (Manager) promotes and fosters a consultative and problem-solving human resources approach and is responsible to provide leadership, guidance, advice…
Added 43 mins ago
CR
Full-Time Active Living Aide (8:30 AM to 4:30 PM)
COGIR Real Estate
Ottawa, ON
- Full-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 58 mins ago
Chef de Programme / Program Manager
OPAL-RT
Montreal, QC
OPAL-RT Technologies is looking for a Program Manager.
Added 1 hour ago
IW
Senior Manager, Events
IG Wealth Management
MB · Manitoba, Canada
- Full-time
The Senior Manager, Events & Experience is responsible for leveraging strategic event marketing and experience design to support the sales, distribution, and growth objectives of IG Wealth…
Added 1 hour ago
IW
Senior Manager, Events
IG Wealth Management
ON · Ontario, Canada
- Full-time
The Senior Manager, Events & Experience is responsible for leveraging strategic event marketing and experience design to support the sales, distribution, and growth objectives of IG Wealth…
Added 1 hour ago
CR
Bilingual Maintenance Manager (French & English)
COGIR Real Estate
Orleans, ON
- Full-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 1 hour ago
IP
Sr Manager Project / Program
IDEMIA Public Security
Oakville, ON
- Full-time
The Senior Project/Program Manager leads complex customer projects and programs across the full contract and solution lifecycle. This role is the primary point of contact for assigned…
Added 1 hour ago
OT
Chef de Programme / Program Manager
OPAL-RT TECHNOLOGIES
Montreal, QC
- Full-time
OPAL-RT Technologies is looking for a Program Manager.
Added 1 hour ago
CR
Part Time HCA- Days
COGIR Real Estate
AB · Edmonton, AB
- Part-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 1 hour ago
E9
Manager, Talent Development
E-Comm 9-1-1 | Emergency Communications for British Columbia Incorporated
Vancouver, BC
- $132,267 to $150,000 CAD / year
- Full-time
E-Comm 911 is seeking an experienced Manager, Talent Development to join their People & Culture team. In this newly created role, you will have the opportunity to bring strategic,…
Added 1 hour ago
CR
Part Time HCA- 7am-2pm, every other weekend
COGIR Real Estate
Calgary, AB
- Part-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 1 hour ago
QP
Operations Supervisor
QuadReal Property Group
Vancouver, BC
- Full-time
Reporting to the Operations Manager, the Operations Supervisor position is a senior building operations position responsible for providing oversight, advanced operation, inspection, repair,…
Added 1 hour ago
UO
Director, Space Planning & Facilities Management
University of British Columbia
Vancouver, BC · UBCV | P. A. Woodward Instructional Resources Centre (IRC)
- $12,056.75 to $18,813.42 CAD / month
- Full-time
- Makes recommendations to Senior Leadership Team on strategic and policy matters related to the allocation, management and utilization of Academic Space, construction and renovation…
Added 1 hour ago
HD
Affiliate & Creator Growth Manager
Hadley Designs
Remote, Canada
- $75,000 to $125,000 CAD / year
- Remote
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Added 1 hour ago
CS
Sr Manager, Community Relations
Canucks Sports & Entertainment (CSE)
Vancouver, BC
- Full-time
Position: Senior Manager, Community Engagement & Social Impact
Added 1 hour ago
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HSE Coordinator - Services
Graham
Fort McMurray, AB
- Temporary
Graham is actively recruiting for an HSE Coordinator supporting the Services Division. Reporting to Senior Regional HSE Manager, the HSE Coordinator plays a key role in supporting a safe…
Added 1 hour ago
JH
Manager, Community Programs
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Victoria, BC
- Full-time
Reporting to the Senior Program Manager, you will oversee assigned programs, support and develop staff, manage resources, monitor contractual obligations, and ensure services are delivered…
Added 1 hour ago
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Civil Engineering Intern
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Burnaby, BC
- Internship
Support the Estimating Manager in maintaining and updating the bid list.
Added 1 hour ago
DG
Manager, Transactions
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- Full-time
As a Manager, Transactions your responsibilities will include:
Added 1 hour ago
VG
Director of Hospitality
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Reporting: General Manager / Chief Operating Officer. The Director will be a senior member of the Club’s operating leadership team. Final reporting relationships and compensation will be…
Added 1 hour ago
SR
Senior Payroll Specialist
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- Full-time
On behalf of our client, SWIM is seeking a new Senior Payroll Specialist. This new employee will report directly into the Senior Manager, Accounting & Finance and will work alongside other…
Added 1 hour ago
QL
Technician I
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Burnaby, BC
- Full-time
…calibration and validation list. Other duties as assigned by the manager or its…
Added 1 hour ago
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2027 Summer Internship - Global Banking - Toronto
UBS
Toronto, ON
- $100,000 CAD / year
We're looking for ambitious students to join our 2027 Summer Internship Program within our Global Banking business.

Buyerlink

VP, Paid Media

Victoria, BC, Canada

Compensation: $180,000 - $200,000 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: Compensation: $180,000 - $200,000 CAD
Job type: Full-time
Apply by: Dec 6, 2026
Experience: 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Posting language: English
Posted: Nov 6, 2026

Original job description

Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

Has experience in native and display ads beyond Meta
Knows Tableau, GA4, and lead gen landing page flow
Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

Own paid social & native display advertising for the Home Services and Automotive verticals
Lead campaign strategy while remaining hands-on with execution and management
Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
Own channel performance, economics, and investment
Build a rigorous experimentation and optimization program
Integrate AI into creative development and the paid media workflow
Lead cross-functional execution

What You’ll Do

Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
Create a disciplined testing program across creative, audiences, offers, and campaign structure.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.

About Buyerlink

Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, media expertise, and portfolio of digital properties help businesses acquire customers at scale. We operate in a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one of Buyerlink’s most important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that can ultimately scale across the broader company.

We are looking for a VP of Paid Media to take ownership of that opportunity.

Salary:

Compensation: $180,000 - $200,000 CAD

Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Apply About employer

More about this job

Responsibilities

Own the strategy and hands-on execution of paid social and native advertising for Buyerlink’s Home Services and Automotive verticals, scaling profitable lead volume while improving lead quality, conversion rates, and campaign efficiency. Build the testing, measurement, reporting, team, and operating systems needed to establish paid media as a scalable growth engine, and communicate performance insights and investment recommendations to senior leadership.

Requirements

Candidates need substantial hands-on experience with Meta Ads Manager and a proven record of scaling B2C lead-generation campaigns to hundreds of thousands of dollars per month while improving efficiency and lead quality. They should bring strong analytical, budget-management, testing, and leadership skills; experience in Home Services, Automotive, or another high-volume consumer acquisition environment is relevant, and a bachelor’s degree or equivalent professional experience is required.

Skills

Paid Social Advertising
Meta Ads Manager
Native Advertising
Display Advertising
Performance Marketing
B2C Lead Generation
Campaign Optimization
Lead Quality Improvement
Budget Management
A/B Testing
Marketing Analytics
Attribution
Creative Development
Cross-Functional Leadership
AI Workflow Integration
Team Development

Visa sponsorship

Not detected in the job text

Keywords

Meta Ads Manager
Facebook
Instagram
Meta Pixel
Conversions API
Offline Conversions
Native Advertising
Display Advertising
Programmatic Advertising
Paid Social
Lead Generation
B2C Marketing
Home Services
Automotive
Cost Per Lead
Lead Quality
Attribution
Conversion Rates
Creative Testing
Audience Testing
Campaign Optimization
Performance Reporting
AI Tools
Tableau
Google Analytics 4
Landing Pages
Budget Management
Experimentation
Local-Market Acquisition
Marketing Strategy

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