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Added 2 mins ago
Assistant Store Manager - BOSS Laval
HB Canada, Inc.
Laval, QC
Become a brand ambassador and be part of a team that works with passion, ambition and expertise to create excellent customer experiences. Be among the first to bring our collections from…
Added 17 mins ago
WP
Physiotherapist
Walden Physio
Sudbury, ON · Greater Sudbury, ON
- Full-time
Registered Physiotherapist – Full-Time or Part-Time
Added 17 mins ago
SD
Assistant Front Store Manager, Hourly Part Time Day
Shoppers Drug Mart
Toronto, ON
- Part-time
To assist the Front Store Manager (FSM) in managing the human, physical and financial resources of the store and in ensuring that store objectives are achieved by focusing on improving…
Added 17 mins ago
SD
Assistant Front Store Manager, Hourly Full Time Flexible Shifts
Shoppers Drug Mart
Toronto, ON
- Full-time
To assist the Front Store Manager (FSM) in managing the human, physical and financial resources of the store and in ensuring that store objectives are achieved by focusing on improving…
Added 32 mins ago
TS
Caseworker / Chaplain
The Salvation Army Canada and Bermuda Territory
Vancouver, BC · Belkin Communities of Hope - Belkin House
- Part-time
TERMS : Permanent, Part-Time (32 hours / week)
Added 32 mins ago
W
Project Engineer
Worley
Vancouver, BC
- Full-time
We are currently recruiting for a Project Engineer. Our team includes world class experts and dynamic go-getters. This is a full-time position based in Vancouver, British Columbia.
Added 32 mins ago
B
VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 1 hour ago
E
Membership Sales Advisors, Toronto
Equinox
Toronto, ON
- Full-time
…pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the…
Added 1 hour ago
Assistant Store Manager - BOSS Mirabel
HB Canada, Inc.
Mirabel, QC
Become a brand ambassador and be part of a team that works with passion, ambition and expertise to create excellent customer experiences. Be among the first to bring our collections from…
Added 1 hour ago
B
Senior Data Governance Advisor
BRP
Montreal, QC
- Full-time
We are looking for a Senior Data Governance advisor who will report to the Enterprise Data Governance Manager, and who’ll be tasked with helping us to deploy data governance and enable the…
Added 1 hour ago
KD
Premier·ère comptable | Senior Accountant
Keurig Dr Pepper
Montreal, QC
- Full-time
…eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family…
Added 1 hour ago
A
Analyst, Investment Research and Solutions
ATB
Toronto, ON · Edmonton, AB · Calgary, AB
- Full-time
…ambitious individual to join our dynamic Product team in a full-time capacity as an Analyst, Investment Research and Solutions. This role is situated within the Investment Manager Research…
Added 1 hour ago
SJ
Personal Support Worker - Halton Region Programs
St. Joseph's Home Care
Burlington, ON
- $19.84 CAD / hour
- Part-time
Position Type: Part Time | Community-Based | Adult Population
Added 1 hour ago
EL
Key Holder - Le Labo - Seasonal FT Temp - Hazelton, ON
Estée Lauder Companies
Toronto, ON
- Full-time
You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be…
Added 1 hour ago
EL
Assistant Store Manager - Le Labo - Full time - Carrall Street - Vancouver, BC
Estée Lauder Companies
Vancouver, BC
- Full-time
You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be…
Added 1 hour ago
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shift supervisor - Store# 59011, 318 MEMORIAL AVENUE
Starbucks Coffee Company
Orillia, ON
- Full-time
As a Starbucks Shift Supervisor, you will assist the store manager in executing store operations during scheduled shifts. As a team lead, you will deploy partners and delegate tasks to…
Added 1 hour ago
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PS C&I National Sales Manager
Eaton Corporation
Toronto, ON · Windsor, ON · Ottawa, ON · Mississauga, ON · Burlington, ON · Milton, ON · Montreal, QC · Brossard, QC · Delta, BC · Airdrie, AB · Edmonton, AB · Calgary, AB
- Full-time
Eaton’s Electrical sector is currently seeking a PS C&I National Sales Manager to join our team. This position can be based in any one of our Eaton locations in Canada and offers benefits…
Added 1 hour ago
B
Senior Technical Specialist
BMO
Toronto, ON · SCC
- Full-time
…role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above…
Added 1 hour ago
NS
Physiotherapist - Rehabilitation & Supportive Care Services (CZ - Med-Surg-HH)
Nova Scotia Health Authority
Halifax, NS
- Internship
Long assignment part-time position; 67.5 hours biweekly
Added 1 hour ago
TU
Welder
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- Full-time
…passionate about providing Peace of Mind? Are you looking to be a part of a growing team and company? If so, we have an exciting opportunity for a…
Added 1 hour ago
(CAN) Cosmetics Associate (Part Time)
Walmart Canada
Gander, NL
Refers appropriate service and transactional requests to the Customer Service Manager as needed and supports Front End and store operations when required.
Added 1 hour ago
(CAN) Consumables Associate (Part Time)
Walmart Canada
Gander, NL
…backroom to the salesfloor. This Associate will function as part of a team to stock and process merchandise and assist customers with their shopping needs, all in a safe and clean…
Added 2 hours ago
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Maintenance Manager
''
Coaldale, AB
- Full-time
McCain Foods (Canada) is seeking a Maintenance Manager to lead the maintenance function at our Coaldale, Alberta potato processing facility. This role is responsible for driving…
Added 2 hours ago
TC
Pharmacy Assistant Specialty - Express Scripts Canada
The Cigna Group
Mississauga, ON
- Full-time
- Other
…pharmacy benefit management (PBM) companies in North America, part of The Cigna Group (NYSE: CI), a global health company. Together, we deliver innovative, cost-effective solutions that…
Added 2 hours ago
TC
Production Pharmacy Assistant - Express Scripts Canada
The Cigna Group
Mississauga, ON
- Full-time
- Other
…pharmacy benefit management (PBM) companies in North America, part of The Cigna Group (NYSE: CI), a global health company. Together, we deliver innovative, cost-effective solutions that…

Buyerlink

VP, Paid Media

Victoria, BC, V8W 1T8, Canada

Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience. · Full-time

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Job details

Pay: Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Job type: Full-time
Apply by: Feb 4, 2027
Experience: 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Posting language: English
Posted: Nov 6, 2026

Original job description

Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

Has experience in native and display ads beyond Meta
Knows Tableau, GA4, and lead gen landing page flow
Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

Own paid social & native display advertising for the Home Services and Automotive verticals
Lead campaign strategy while remaining hands-on with execution and management
Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
Own channel performance, economics, and investment
Build a rigorous experimentation and optimization program
Integrate AI into creative development and the paid media workflow
Lead cross-functional execution

What You’ll Do

Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
Create a disciplined testing program across creative, audiences, offers, and campaign structure.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.

About Buyerlink

Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, media expertise, and portfolio of digital properties help businesses acquire customers at scale. We operate in a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one of Buyerlink’s most important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that can ultimately scale across the broader company.

We are looking for a VP of Paid Media to take ownership of that opportunity.

Salary:
Compensation: $180,000 - $200,000 CAD
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Life at Buyerlink:

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:
Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

Privacy:
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

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More about this job

Responsibilities

The VP of Paid Media will own the strategy and execution of paid social and native advertising to scale lead volume for Home Services and Automotive verticals. This role involves building a high-performing team, managing budgets, and integrating AI to optimize campaign performance and lead quality.

Requirements

Candidates must have 3+ years of hands-on performance marketing experience with a proven track record of scaling Meta lead generation spend. A bachelor's degree in marketing, business, or analytics is required, along with deep expertise in campaign management and data-driven decision-making.

Skills

Paid social
Performance marketing
Meta ads manager
Lead generation
Native advertising
Display advertising
Campaign optimization
Data analytics
Strategic planning
Budget management
Conversion rate optimization
Attribution modeling
Tableau
GA4
AI tools
Cross-functional leadership

Benefits

Extended health benefits package
Service days program
Professional development opportunities
Complimentary lunches
Team events

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Performance Marketing
Meta Ads Manager
Lead Generation
Native Advertising
Display Ads
Programmatic
Tableau
GA4
Conversion Rate Optimization
CPL
ROI
Attribution
Conversions API
AI
Home Services
Automotive
Marketplace
Campaign Strategy
Budget Management
Data Analytics
Customer Acquisition
Experimentation
Lead Quality
Digital Marketing

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