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Added 54 mins ago
MU
Manager, Stewardship & Gift Documentation
McMaster University
Hamilton, ON
- Full-time
The Manager, Stewardship & Gift Documentation is a key member of the central Donor Relations team within University Advancement and serves as a university resource for gift documentation…
Added 54 mins ago
Territory Manager
Vestis Uniforms and Workplace Supplies | Canadian Linen & Uniform Service | Québec Linge Service D’Uniformes
London, ON
Canadian Linen and Uniform Services Company is looking for an experienced Route Manager/Customer Service Manager who will be responsible for the overall daily supervision of driver’s on…
Added 1 hour ago
TS
Caseworker / Chaplain
The Salvation Army Canada and Bermuda Territory
Vancouver, BC · Belkin Communities of Hope - Belkin House
- Part-time
Participate in the development of goals and objectives for the PDP program as well as evaluation and research for continued improvement.
Added 1 hour ago
B
VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 1 hour ago
RB
Associate Director, Wholesale & Commercial Credit Risk
Royal Bank of Canada
Toronto, ON
- Full-time
A team-oriented environment with a focus on learning and development
Added 1 hour ago
M
Spécialiste principal, Économie de la santé et étude des résultats thérapeutiques / Senior Specialist, Health Economics Outcomes Research
Merck
Kirkland, QC
- Full-time
The principal functions of the Manager, Health Economics & Outcomes Research are:
Added 2 hours ago
A
Analyst, Investment Research and Solutions
ATB
Toronto, ON · Edmonton, AB · Calgary, AB
- Full-time
We are actively seeking a highly motivated, detail-oriented, and ambitious individual to join our dynamic Product team in a full-time capacity as an Analyst, Investment Research and…
Added 2 hours ago
TS
Residential Support Worker, Transitional Housing
The Salvation Army Canada and Bermuda Territory
Vancouver, BC · Belkin Communities of Hope - Grace Mansion
- Part-time
Research and develop knowledge of issues that relate to residents. Development of resource information as relevant for residents.
Added 2 hours ago
V
Senior Analyst, Sales Reporting
Vale
Canada
- Full-time
Join our diverse team of 15,000 talented individuals committed to transforming critical minerals into prosperity and sustainable development in countries like Canada, Brazil, Indonesia, the…
Added 2 hours ago
V
Specialist, Procurement & Supply Chain Process Governance, Risk and Controls
Vale
Canada
- Full-time
Join our diverse team of 15,000 talented individuals committed to transforming critical minerals into prosperity and sustainable development in countries like Canada, Brazil, Indonesia, the…
Added 2 hours ago
UO
Scientific Assistant
University of Victoria
Victoria, BC
- Full-time
A Scientific Assistant (SA) plays an important role in ensuring the department functions efficiently and effectively by supporting students and faculty members and by coordinating with…
Added 2 hours ago
TM
Finance Manager, (Zone Learning)
Toronto Metropolitan University
Toronto, ON
- Temporary
…of leaders through its uniquely innovative, entrepreneurial and career-focused approach to higher education. Driven by bold leadership, cutting-edge research and a deep commitment to…
Added 2 hours ago
TM
Water Management Lead
Talamore Mining
Whitehorse, YT
- Full-time
Talamore Mining is a Vancouver-based exploration and development company focused on advancing high-potential base and precious metals projects across the Americas. Our flagship asset is the…
Added 2 hours ago
B
VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Ottawa, ON
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
PC
Manager, Financial Services, Digital Banking Operations, Consulting
PwC Canada
Toronto, ON
- Full-time
As an Operations Consulting - Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:
Added 3 hours ago
SQ
Manager Forecasting, Workforce Management
Sunlife Québec
Montreal, QC
- Full-time
We are looking for a versatile leader to lead the forecasting and capacity planning function within Canadian Operations. In this role, you will drive the development, implementation, and…
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Montreal, QC
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Toronto, ON
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Vancouver, BC
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Halifax, NS
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
CC
Data Engineer
Canadian Cancer Society
Calgary, AB
- Full-time
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the…
Added 3 hours ago
Risk Analytics Manager
First West
Langley (District), BC · Langley, BC
The Risk Analytics Manager supports enterprise risk management through quantitative analysis, portfolio monitoring, and the development of reliable management information. The role is…
Added 3 hours ago
UO
Director, Space Planning & Facilities Management
University of British Columbia
Vancouver, BC · UBCV | P. A. Woodward Instructional Resources Centre (IRC)
- $12,056.75 to $18,813.42 CAD / month
- Full-time
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and…
Added 3 hours ago
HD
Affiliate & Creator Growth Manager
Hadley Designs
Remote, Canada
- $75,000 to $125,000 CAD / year
- Remote
We're looking for an Affiliate & Creator Growth Manager who can turn that opportunity into a scalable, profitable growth engine across TikTok Shop, Amazon, Shopify, Facebook, Instagram, and…

Buyerlink

VP, Paid Media

Victoria, BC, V8W 1T8, Canada

Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience. · Full-time

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Job details

Pay: Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Job type: Full-time
Apply by: Feb 4, 2027
Experience: 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Posting language: English
Posted: Nov 6, 2026

Original job description

Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

Has experience in native and display ads beyond Meta
Knows Tableau, GA4, and lead gen landing page flow
Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

Own paid social & native display advertising for the Home Services and Automotive verticals
Lead campaign strategy while remaining hands-on with execution and management
Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
Own channel performance, economics, and investment
Build a rigorous experimentation and optimization program
Integrate AI into creative development and the paid media workflow
Lead cross-functional execution

What You’ll Do

Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
Create a disciplined testing program across creative, audiences, offers, and campaign structure.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.

About Buyerlink

Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, media expertise, and portfolio of digital properties help businesses acquire customers at scale. We operate in a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one of Buyerlink’s most important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that can ultimately scale across the broader company.

We are looking for a VP of Paid Media to take ownership of that opportunity.

Salary:
Compensation: $180,000 - $200,000 CAD
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Life at Buyerlink:

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:
Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

Privacy:
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

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More about this job

Responsibilities

The VP of Paid Media will own the strategy and execution of paid social and native advertising to scale lead volume for Home Services and Automotive verticals. This role involves building a high-performing team, managing budgets, and integrating AI to optimize campaign performance and lead quality.

Requirements

Candidates must have 3+ years of hands-on performance marketing experience with a proven track record of scaling Meta lead generation spend. A bachelor's degree in marketing, business, or analytics is required, along with deep expertise in campaign management and data-driven decision-making.

Skills

Paid social
Performance marketing
Meta ads manager
Lead generation
Native advertising
Display advertising
Campaign optimization
Data analytics
Strategic planning
Budget management
Conversion rate optimization
Attribution modeling
Tableau
GA4
AI tools
Cross-functional leadership

Benefits

Extended health benefits package
Service days program
Professional development opportunities
Complimentary lunches
Team events

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Performance Marketing
Meta Ads Manager
Lead Generation
Native Advertising
Display Ads
Programmatic
Tableau
GA4
Conversion Rate Optimization
CPL
ROI
Attribution
Conversions API
AI
Home Services
Automotive
Marketplace
Campaign Strategy
Budget Management
Data Analytics
Customer Acquisition
Experimentation
Lead Quality
Digital Marketing

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