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Added 35 mins ago
K
Design Technologist
Kinectrics
Toronto, ON
- Full-time
…Trusted by clients worldwide, our employees provide expertise in engineering, testing, and inspection across a wide range of services. With offices worldwide and independent laboratories…
Added 1 hour ago
A
Design Engineer, North America AMZL Design Engineering
Amazon
St. Thomas, ON
- Full-time
As an Area Manager II at an Amazon fulfillment center, you'll act as a strategic leader overseeing upto 80 associates while driving department level operational improvements. You'll conduct…
Added 2 hours ago
I
Senior Product Manager - QuickBooks Workforce Solutions Mid Market
Intuit
Toronto, ON
- Full-time
Intuit's Global Business Solutions Group (GBSG) is seeking a Senior Product Manager to join our Workforce Solutions Product Management organization within the Employment Policies…
Added 3 hours ago
Y
Manager, PMO & Strategic Initiatives
YouPotential
Toronto, ON · Greater Toronto Area, Canada
- Full-time
You'll report to the Director, Operational Effectiveness & Communications, and work closely with the COO, senior leaders and teams across Marketing, Engineering, Core Admin and Client…
Added 5 hours ago
Mine Planning Manager
Amrize
Mississauga, ON
The Resource and Mine Planning Manager will be responsible for accurately assessing and estimating Central Canada’s reserves and resources, ensuring annual reporting and filings meet SEC…
Added 5 hours ago
H
Senior Fire Protection Engineer
HDR
Toronto, ON
- Full-time
We believe building engineering is more than systems and structures, it’s about powering progress and enabling innovation. As part of HDR’s Building Engineering Services Group, you’ll help…
Added 6 hours ago
Principal Technical Program Manager, MADS
Amazon
Toronto, ON
Every day, advertisers and partners worldwide measure the success of their Amazon Ads campaigns through the data Programmatic Reporting delivers: billions of aggregated datapoints that AI…
Added 7 hours ago
Senior Java Developer
Konrad
Toronto, ON
Deep understanding of each of the parts that make up a modern web application (APIs, templating, routing, data storage, design patterns, optimization, caching, security)
Added 7 hours ago
Delivery Manager
Konrad
Toronto, ON
Konrad is looking for an experienced Delivery Manager to drive the seamless execution and delivery of our digital and AI solutions. You've successfully managed cross-functional project…
Added 7 hours ago
RB
Senior Manager, AI Engineering (AML &Fraud)
Royal Bank of Canada
Vancouver, BC
- Full-time
The Senior Manager, AI Engineering (AML &Fraud) will lead a team delivering engineering solutions for fraud and AML capabilities across global groups. The role combines hands-on technical…
Added 7 hours ago
CC
Data Engineer
Canadian Cancer Society
Hamilton, ON
- Full-time
Reporting to the Senior Manager, Data Engineering & Services, the Data Engineer is involved in designing, developing, maintaining and optimizing data platform services, meta-data driven…
Added 8 hours ago
Segment Interface Manager
Bechtel Corporation
Toronto, ON
Support the Program Interface Manager in providing technical analytics and progress & performance reporting to executive and senior stakeholders.
Added 8 hours ago
IG
Product Manager
Insight Global
Vancouver, BC
- $65 to $72 CAD / hour
- Contract
Best candidate profile: A strong mid-to-senior Product Manager coming from a major retailer or e-commerce organization who can speak fluently about OMS + sourcing + EDD/fulfillment and has…
Added 8 hours ago
B
Senior Quality Manager
Beiersdorf
Montreal, QC
- Full-time
University degree in a relevant technical discipline; Biology, Engineering, Microbiology, Chemistry or related field preferred
Added 9 hours ago
R
Senior Manager, AI Engineering (AML &Fraud)
RBC
Vancouver, BC
- Full-time
The Senior Manager, AI Engineering (AML &Fraud) will lead a team delivering engineering solutions for fraud and AML capabilities across global groups. The role combines hands-on technical…
Added 9 hours ago
AW
Sr. Enterprise Sales Manager, Financial Services (Banking, Wealth management, Payments, Insurance)
Amazon Web Services (AWS)
Toronto, ON
- Full-time
Build long-term strategic relationships with senior leaders at Canada’s top financial institutions
Added 9 hours ago
QW
Manager, PMO & Strategic Initiatives
Q Wealth Partners
Toronto, ON
- Full-time
You'll report to the Director, Operational Effectiveness & Communications, and work closely with the COO, senior leaders and teams across Marketing, Engineering, Core Admin and Client…
Added 9 hours ago
M
Advisor, Rapid Transit Analysis
Metrolinx
Canada
- Full-time
…18 months contract role to join their team. Reporting to the Manager, Rapid Transit Insights, the Advisor will carry out comprehensive technical analysis, undertake continuous improvement…
Added 9 hours ago
NM
Superintendent Technical Services, Red Chris Block Cave
Newmont Mining Corporation
Dease Lake 9, BC
- Full-time
Partner closely with Underground Operations, Projects and Construction, Survey, Ventilation, Geotechnical Engineering, Infrastructure, Health and Safety, Finance and senior project…
Added 10 hours ago
TH
Product Manager II, Advanced Analytics, Tim Hortons, Canada
Tim Hortons
Toronto, ON
- Full-time
We’re expanding our Digital Analytics capabilities and are looking for a Product Manager, Advanced Analytics to join our Tim Hortons team in Toronto. This role will focus on coordinating…
Added 10 hours ago
H
Civil Engineer
HDR
Richmond Hill, ON · Toronto, ON
- Full-time
We believe building engineering is more than systems and structures, it’s about powering progress and enabling innovation. As part of HDR’s Building Engineering Services Group, you’ll help…
Added 11 hours ago
W
Project Engineer
Worley
Vancouver, BC
- Full-time
…across the life of their assets. We specialize in consulting, engineering, procurement and construction across the project lifecycle, with services extending through to operations and…
Added 11 hours ago
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VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 12 hours ago
T
Associate Vice President, Small Business Banking, Data and Analytics, Insights & Artificial Intelligence
TD
Toronto, ON
- Full-time
Advanced degree in a quantitative discipline (data science, engineering, mathematics, business, or finance) preferred
Added 12 hours ago
SO
Senior Software Engineer, Dentrix Ascend
Software of Excellence
Surrey, BC
- Full-time
Our Dentrix Ascend engineering team contributes to the development of Dentrix Ascend, our cloud-based practice management platform used by dental practices across the United States.…

Buyerlink

VP, Paid Media

Victoria, BC, V8W 1T8, Canada

Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience. · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: Compensation: $180,000 - $200,000 CAD Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Job type: Full-time
Apply by: Feb 4, 2027
Experience: 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Posting language: English
Posted: Nov 6, 2026

Original job description

Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

Has experience in native and display ads beyond Meta
Knows Tableau, GA4, and lead gen landing page flow
Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

Own paid social & native display advertising for the Home Services and Automotive verticals
Lead campaign strategy while remaining hands-on with execution and management
Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
Own channel performance, economics, and investment
Build a rigorous experimentation and optimization program
Integrate AI into creative development and the paid media workflow
Lead cross-functional execution

What You’ll Do

Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
Create a disciplined testing program across creative, audiences, offers, and campaign structure.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to define Buyerlink’s paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.

About Buyerlink

Buyerlink is a performance marketing and online marketplace company that connects high-intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, media expertise, and portfolio of digital properties help businesses acquire customers at scale. We operate in a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one of Buyerlink’s most important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that can ultimately scale across the broader company.

We are looking for a VP of Paid Media to take ownership of that opportunity.

Salary:
Compensation: $180,000 - $200,000 CAD
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.

Life at Buyerlink:

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:
Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

Privacy:
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

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More about this job

Responsibilities

The VP of Paid Media will own the strategy and execution of paid social and native advertising to scale lead volume for Home Services and Automotive verticals. This role involves building a high-performing team, managing budgets, and integrating AI to optimize campaign performance and lead quality.

Requirements

Candidates must have 3+ years of hands-on performance marketing experience with a proven track record of scaling Meta lead generation spend. A bachelor's degree in marketing, business, or analytics is required, along with deep expertise in campaign management and data-driven decision-making.

Skills

Paid social
Performance marketing
Meta ads manager
Lead generation
Native advertising
Display advertising
Campaign optimization
Data analytics
Strategic planning
Budget management
Conversion rate optimization
Attribution modeling
Tableau
GA4
AI tools
Cross-functional leadership

Benefits

Extended health benefits package
Service days program
Professional development opportunities
Complimentary lunches
Team events

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Performance Marketing
Meta Ads Manager
Lead Generation
Native Advertising
Display Ads
Programmatic
Tableau
GA4
Conversion Rate Optimization
CPL
ROI
Attribution
Conversions API
AI
Home Services
Automotive
Marketplace
Campaign Strategy
Budget Management
Data Analytics
Customer Acquisition
Experimentation
Lead Quality
Digital Marketing

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