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Added 1 month ago
Senior Internal Auditor
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CE
Project manager - Aerospace
Capgemini Engineering
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- Full-time
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Normet Technical Specialist - North America
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Acting Store Manager
Coach
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Health & Wellness Manager
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B2B Demand Generation Marketer
CadMakers
Burnaby, BC
- $80,000 to $110,000 CAD / year
- Full-time
Founded in 2014, CadMakers is an industry-leading digital construction technology company headquartered in Burnaby, British Columbia, Canada. We are dedicated to delivering cutting-edge…
Added 1 month ago
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B2B Demand Generation Marketer
CadMakers
Remote, Canada
- Full-time
- Remote
Founded in 2014, CadMakers is an industry-leading digital construction technology company headquartered in Burnaby, British Columbia, Canada. We are dedicated to delivering cutting-edge…
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FB
Senior Manager, Default Recovery - Legal Action & Real Estate
Fairstone Bank
Toronto, ON
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Innovation Manager
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Ottawa, ON · Toronto, ON · Montreal, QC
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Senior Manager, AI Products & Copilot Solutions
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Health & Wellness Manager
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Manager, Innovation (18-month Contract)
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Manager, Innovation (18-month Contract
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Added 1 month ago
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Manager, Innovation (18-month Contract)
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CadMakers

B2B Demand Generation Marketer

Remote, Canada

Remote

Salary: $80,000 - $110,000; commensurate with experience · Full-time

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Job details

Pay: Salary: $80,000 - $110,000; commensurate with experience
Job type: Full-time
Workplace: Remote
Experience: 3+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role)
Posting language: English
Posted: Sep 17, 2026

Original job description

Ready to power growth for the future of construction? 🔨 We're seeking a B2B Demand Generation Marketer to drive pipeline growth at a fast-growing construction-tech SaaS company. This is a hands-on role: you'll run campaigns end-to-end across paid, email, and events, own the RevOps stack behind them, and use the data to drive measurable growth.

Who Are We? Founded in 2014, CadMakers is an industry-leading digital construction technology company headquartered in Burnaby, British Columbia, Canada. We are dedicated to delivering cutting-edge digital solutions to the global construction industry, tackling the most complex yet common problems in the field, empowering our clients with transformative tools and expertise💡.

Our Product Developed by CadMakers, cmBuilder.io is a fast-growing visual construction planning software platform that is redefining how construction projects are planned, communicated, and delivered. Our fully web-based platform enables construction teams to create dynamic 3D site logistics models and 4D simulations, allowing construction companies to build their projects in the digital world before breaking ground in the real one, enabling smarter decisions, smoother execution, and more wins 🧠💼.

With rapid adoption across North America, Europe, and Australia, cmBuilder is on a mission to democratize construction tech by making it more accessible, intuitive, and impactful 🌍.

About the Role Are you a results-driven marketing professional looking to make an impact in B2B SaaS? CadMakers is seeking a B2B Demand Generation Marketer to help drive growth for cmBuilder.io, our fast-growing construction-tech platform. This is an individual contributor role where you'll take ownership of executing demand generation programs end-to-end while also helping shape priorities to ensure they generate qualified pipeline and deliver measurable results.

The ideal candidate is a B2B demand generation professional with a proven ability to drive measurable growth, execute high-impact campaigns, and continuously optimize marketing operations. This role offers the opportunity to make a tangible impact on cmBuilder's growth, shaping marketing automation, paid media, data-driven strategies, and RevOps processes.

Key Responsibilities:

Demand Generation 🎯: Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages), including account-based campaigns targeting key accounts
Paid Media Management 📢: Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, continuously testing and scaling what performs
In-Person Events 🌎: Help manage events and tradeshows, both our own and external industry events, from helping acquire leads to logistics
Positioning and Messaging 💡: Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes
Marketing Automation & Nurturing 🔄: Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel
RevOps & Analytics 📊: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline
A/B Testing & Continuous Improvement 🧪: Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact

3+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role)
A proven track record of driving qualified sales pipeline for B2B software, with strong command of demand channels, funnel tactics, and key metrics
Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth
Experienced with HubSpot (or equivalent marketing automation/CRM platform), including lead scoring, segmentation, and ICP refinement
Strong writing skills for ad copy, email sequences, and landing pages
Attention to detail and a bias for action, with an execution-first mindset and the ability to contribute strategic input.
A testing mindset: you form a hypothesis, run the experiment, read the data, adjust
Bonus: experience marketing to construction, industrial, or other similar verticals

Salary, Term & Working Location

Salary: $80,000 - $110,000; commensurate with experience

Full-time, hybrid position with in-office days at our office in Burnaby, BC.

Why Work With Us?

High-growth company – with strong customer momentum and product-market fit.

Awesome team – Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more! We're in business to build a great company, collaborate with amazing customers, and have fun.

Career growth – Strong potential for career growth within the sales organization as the company scales. Your performance will influence the trajectory of our company, allowing you to progress in our fast-paced team.

Development budget – We'll help you reach your full potential by providing resources for any courses that will help you #getbettereveryday.

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More about this job

Responsibilities

Plan, execute, and optimize end-to-end demand generation campaigns across paid and organic channels to drive pipeline growth. Manage marketing operations, including HubSpot automation, funnel analytics, and lead scoring to ensure measurable sales outcomes.

Requirements

Requires 3+ years of hands-on experience in B2B SaaS demand generation with a proven track record of driving qualified sales pipeline. Expertise in LinkedIn Ads and marketing automation platforms like HubSpot is essential for this role.

Skills

Demand generation
B2B SaaS marketing
LinkedIn Ads
Google Ads
HubSpot
Marketing automation
RevOps
Funnel analytics
Lead scoring
A/B testing
Copywriting
Campaign management
Account-based marketing
Data-driven strategy
Positioning and messaging

Benefits

Hybrid work environment
Career growth opportunities
Development budget
Company events
Volunteer days

Visa sponsorship

Not detected in the job text

Keywords

B2B
Demand Generation
SaaS
Construction-tech
LinkedIn Ads
Google Ads
HubSpot
Marketing Automation
RevOps
Funnel Analytics
Lead Scoring
Account-Based Marketing
A/B Testing
3D Site Logistics
4D Simulations
cmBuilder.io
Digital Construction
Paid Media
Lead Nurturing
Go-to-market
Marketing Operations
Campaign Management
Copywriting
Performance Marketing
B2B Software

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