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Added 23 mins ago
Sr. Client Success Services Program Manager
Open Text Corporation
Waterloo, ON
As a Sr. Client Success Program Manager, you will work directly for the Sr Director, Client Success Services and play a critical role in designing, implementing, and optimizing Client…
Added 23 mins ago
Sr. Client Success Services Program Manager
Open Text Corporation
Waterloo, ON
As a Sr. Client Success Program Manager, you will work directly for the Sr Director, Client Success Services and play a critical role in designing, implementing, and optimizing Client…
Added 37 mins ago
Sr. Client Success Services Program Manager
OpenText
Waterloo, ON
Full-time
As a Sr. Client Success Program Manager, you will work directly for the Sr Director, Client Success Services and play a critical role in designing, implementing, and optimizing Client…
Added 2 hours ago
Gestionnaire principal TI, Architecture d’entreprise
Saputo Inc.
Bas-Saint-Laurent, QC
Full-time
…Saputo’s global operations. This role works closely with the Sr. Director and is responsible for defining and governing the enterprise-wide technology architecture strategy to ensure…
Added 2 hours ago
Gestionnaire principal TI, Architecture d’entreprise
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…Saputo’s global operations. This role works closely with the Sr. Director and is responsible for defining and governing the enterprise-wide technology architecture strategy to ensure…
Added 3 hours ago
Manager AI and Digital Innovation Job Details | Richmond Hill
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Full-time
Reporting to the Director Information Technology/CIO, the Manager, AI and Digital Innovation is the City’s catalyst for turning emerging technologies into practical, measurable…
Added 3 hours ago
Director, Procurement Strategy & Transformation
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Full-time
As Director, Strategy & Transformation, you will partner closely with Procurement and Administrative Services leadership to shape and execute strategic priorities that drive meaningful…
Added 3 hours ago
Director, Data Science - Alternate Solutions Group (12 Months Term)
CIBC
Toronto, ON
Full-time
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Added 4 hours ago
IT Project Manager (Digital / AI specialization)
Saputo Inc.
Georgetown, ON
Full-time
…of a dynamic global team in a company leveraging technology, data, digital solutions, and artificial intelligence to innovate, modernize, and create value across the organization. As a…
Added 5 hours ago
Senior Manager, Strategic Development & Data Enablement
Compass Group Canada
Mississauga, ON
Full-time
Reporting to the Director, Strategic Development, this role will play a key role in driving strategic initiatives, business process improvements, and data-driven decision making across…
Added 8 hours ago
Business Portfolio Manager
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Toronto, ON · Waterloo, ON · Sun Life Toronto One York
Full-time
…management, expense allocation, strategic and annual planning, governance, initiative prioritization, resource capacity, benefits realization, and portfolio…
Added 9 hours ago
Manager, Collections
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Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 14 hours ago
Manager, Collections
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Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 17 hours ago
Manager, Collections
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Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 17 hours ago
Manager, Collections
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Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 17 hours ago
Manager, Collections
Rogers Bank
Rocky View No 44, AB · Rocky View County, AB
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Proven ability to use analytics and data-driven insights to improve business performance and customer outcomes.
Added 1 day ago
Senior Data Scientist Implementation and Codification
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Richmond Hill, ON
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As part of the Credit Risk Analytics sector, you’ll be on a team of 24 of colleagues and you’ll report to the Senior Director. Our team stands out for expertise in model development, model…
Added 1 day ago
Director, HR Employee Service Centre
Extendicare
Markham, ON · Extendicare (Canada) Inc.
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Proven track record of using data and analytics to drive operational improvements and service quality.
Added 1 day ago
Director, People and Culture Strategy
Alcohol and Gaming Commission of Ontario
Toronto, ON
…strategic, collaborative and forward-thinking leader to serve as Director, People and Culture Strategy. Reporting to the Chief Human Resources Officer (CHRO), the Director People and…
Added 3 days ago
Associate Director - Decision Science
AstraZeneca
Mississauga, ON · Canada - Mississauga
Full-time
Are you ready to bring publication-grade statistical difficulty and AI-native analytics together to uncover hidden patients, elevate commercial strategy, and improve outcomes for people…
Added 2 days ago
Solution Architect, Google Workspace & Gemini AI
Tundra Technical Solutions
Toronto, ON
$130,000 to $145,000 CAD / year
Full-time
…our enterprise Google ecosystem. Reporting directly to the Director of Enterprise Platforms, you will bridge the gap between high-level architectural strategy and hands-on operational…
Added 2 days ago
Technology Lead (Director), Enterprise Platforms and Operations
Tundra Technical Solutions
Toronto, ON
$140,000 to $145,000 CAD / year
Full-time
Service Management & Analytics: Establish and enforce rigorous Service Level Agreements (SLAs). Build data-driven performance dashboards to monitor platform health, user adoption rates, and…
Added 1 month ago
Director, Architect - Investment Management/Fund Services
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
Other
…target-state roadmap focusing on modernizing platforms for portfolio analytics, fund services, and data management and aligning sequencing and technology investments to multi-year…
Added 3 days ago
Internal Auditor
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Calgary, AB · Dartmouth, NS · Stellarton, NS · Mississauga, ON · Montreal, QC
Reporting to the Director, Operational Audit, you’ll join our Internal Audit function and contribute to a diverse portfolio of assurance and advisory engagements. Your work will primarily…
Added 5 days ago
Director, Programs - AI & Digital Transformation
RBC
Toronto, ON
Full-time
Mastery of program and change management: Expert-level skills in managing integrated programs, dependencies, governance structures, and organizational change at scale

CAE

Director, Defense & Security - Marketing Strategy-EN

Montreal, QC, Canada

Job type: Full-time
Apply by: Oct 18, 2026
Experience: 15+ years of progressive marketing leadership experience in global B2B, B2G, defense, aerospace, technology, or other highly regulated industries.
Posting language: English
Posted: Sep 18, 2026

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Original job description

The Director, Defense & Security Marketing Strategy is responsible for defining and leading CAE's global marketing strategy for the Defense & Security business. This role drives integrated go-to-market strategies that strengthen CAE's position as a trusted partner in training, simulation, mission readiness, and operational readiness for military organizations, government agencies, OEMs, prime contractors, and allied defense customers worldwide.

The incumbent leads global marketing initiatives across portfolio positioning, product marketing, account-based marketing (ABM), demand generation, digital growth, executive engagement, strategic events, and thought leadership. Working in highly regulated and complex B2B/B2G environments, the role focuses on delivering measurable business outcomes, including pipeline growth, account penetration, market share expansion, opportunity progression, and revenue impact.

As a senior leader, this individual manages a global multidisciplinary marketing team and collaborates closely with Business Development, Sales, Capture, Product Management, Engineering, Programs, Communications, Government Relations, and Executive Leadership to ensure market alignment, effective execution, and commercial success.

Key Responsibilities

Marketing Strategy & Positioning

Develop and execute CAE's global Defense & Security marketing strategy aligned with business priorities and growth objectives.
Define differentiated market positioning and compelling value propositions across CAE's defense and security solutions portfolio.
Translate strategic priorities into measurable marketing plans, investment decisions, and business outcomes.
Ensure consistent, technically accurate, and compliant messaging across all customer-facing channels.

Product Marketing & Go-to-Market Leadership

Lead product and solution positioning, messaging strategies, and go-to-market execution across global markets.
Translate complex technical capabilities into customer-focused value propositions and sales enablement tools.
Partner with Sales, Business Development, Capture, and Product Management teams to support strategic pursuits, proposal efforts, and business growth.
Drive successful product launches and market readiness initiatives.

Digital Growth & Account-Based Marketing

Lead global digital marketing and demand generation strategies across web, automation, email, search, social media, and ABM programs.
Develop targeted campaigns that increase customer engagement, opportunity creation, pipeline growth, and revenue contribution.
Establish performance metrics, marketing KPIs, and reporting frameworks to measure effectiveness and ROI.
Leverage marketing technology, analytics, and customer insights to improve campaign performance and account penetration.

Industry Events & Customer Engagement

Lead CAE's participation in major defense, security, aerospace, and industry events.
Develop event strategies that support customer engagement, executive relationships, brand visibility, and business development objectives.
Measure event effectiveness through pipeline influence, customer engagement, and business outcomes.

Leadership & Stakeholder Management

Lead, develop, and inspire a high-performing global marketing team.
Establish effective governance, processes, and priorities to support business objectives.
Build strong relationships across business functions and regions to drive alignment and execution.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Minimum Qualification

Bachelor's degree in Marketing, Business Administration, Communications, Engineering, International Relations, or a related field. Master's degree is considered an asset.
15+ years of progressive marketing leadership experience in global B2B, B2G, defense, aerospace, technology, or other highly regulated industries.
Proven success developing and executing enterprise-level marketing strategies, including positioning, product marketing, digital growth, demand generation, ABM, thought leadership, and executive engagement.
Experience leading high-performing teams in complex global organizations.

Preferred Qualification

Strong understanding of defense and security markets, government procurement, capture management, and proposal environments.
Ability to translate complex technical solutions into compelling customer value propositions.
Experience working closely with Sales, Business Development, Capture, Product Management, Engineering, and Executive Leadership.
Strong strategic thinking, executive communication, stakeholder management, and influencing skills, English and French.
Experience with CRM, marketing automation, analytics, and performance measurement tools.
Results-oriented leader with a strong focus on growth, customer engagement, commercial impact, and team development.

Benefits

Group Insurance.
Telemedicine Employee and Family Assistance Program.
Employee Stock Purchase Plan.
Group RRSP.
CAE Pension Plan/Defined Benefit Plan.
Sabbatical Leave.
Flex Time.
Enhanced Parental Leave.

About CAE

At CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.

Position Type

Regular

Equal Opportunity & Accommodations

CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available - contact your recruiter or email [email protected] if needed.

Data Privacy

Privacy Statement | CAE

As part of our process, we may use AI‑supported tools to help review applications, with human decision‑making at every step. CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.

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More about this job

Responsibilities

The Director of Defense & Security Marketing Strategy leads the global marketing strategy, including product positioning, demand generation, and account-based marketing. They manage a multidisciplinary team and collaborate with cross-functional departments to drive business growth and market share expansion.

Requirements

Candidates must possess at least 15 years of progressive marketing leadership experience in global B2B, B2G, or defense industries. A bachelor's degree is required, with a master's degree considered an asset, alongside strong strategic thinking and executive communication skills.

Skills

Marketing strategy
Product marketing
Account-based marketing
Demand generation
Digital growth
Strategic planning
Stakeholder management
Market positioning
Executive engagement
Thought leadership
Business development
Capture management
CRM
Marketing automation
Analytics
Performance measurement

Benefits

Group insurance
Telemedicine
Employee and family assistance program
Employee stock purchase plan
Group RRSP
CAE pension plan
Defined benefit plan
Sabbatical leave
Flex time
Enhanced parental leave

Visa sponsorship

Not detected in the job text

Keywords

Marketing Strategy
Defense
Security
B2B
B2G
Aerospace
Product Marketing
Account-Based Marketing
Demand Generation
Digital Marketing
CRM
Marketing Automation
Analytics
Capture Management
Proposal Management
Thought Leadership
Executive Engagement
Market Positioning
Stakeholder Management
Global Marketing
Simulation
Training
Mission Readiness
Operational Readiness
Government Relations

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