Director of Marketing, Defence
- Ottawa, ON, Canada
$120,000 to $160,000 · Full-time
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Job details
- Pay
- $120,000 to $160,000
- Job type
- Full-time
- Apply by
- Experience
- Minimum 10 years of progressive experience in marketing, business development, commercialization, strategic communications, or a related discipline.
- Posting language
- English
- Posted
Original job description
Position Overview
We are looking for a Director, Defence Marketing to help lead the marketing and communications strategy for Calian's Defence business across Canada, NATO and allied markets.
Reporting to the Senior VP, Marketing and Corporate Communications, this role is part of the Marketing & Commercialization team and works closely with Defence leadership, Government Relations, Capture, Business Development, Corporate Communications, and Defence subject matter experts.
The Director, Defence Marketing translates Defence business priorities, customer requirements, and Calian's capabilities into compelling market positioning, differentiated narratives, and integrated campaigns that support growth.
This role requires a strong understanding of the defence market, customer environment, competitive landscape, procurement processes, and emerging technologies. The successful candidate will help position Calian as a relevant, differentiated, and trusted defence partner while bringing together expertise across the organization to support coordinated market engagement and business growth.
Responsibilities
$120,000 to $160,000
Position Type
We have 1 available position
Perks And Benefits
We are looking for a Director, Defence Marketing to help lead the marketing and communications strategy for Calian's Defence business across Canada, NATO and allied markets.
Reporting to the Senior VP, Marketing and Corporate Communications, this role is part of the Marketing & Commercialization team and works closely with Defence leadership, Government Relations, Capture, Business Development, Corporate Communications, and Defence subject matter experts.
The Director, Defence Marketing translates Defence business priorities, customer requirements, and Calian's capabilities into compelling market positioning, differentiated narratives, and integrated campaigns that support growth.
This role requires a strong understanding of the defence market, customer environment, competitive landscape, procurement processes, and emerging technologies. The successful candidate will help position Calian as a relevant, differentiated, and trusted defence partner while bringing together expertise across the organization to support coordinated market engagement and business growth.
Responsibilities
- Develop and execute the marketing and communications strategy for Calian's Defence business across Canada, NATO and allied markets.
- Support Defence growth and business planning by aligning marketing priorities and investments with customer needs, strategic pursuits, government engagement, and business development objectives.
- Define and evolve market positioning, value propositions, customer narratives, and messaging across Defence capabilities, technologies, and solutions.
- Maintain a strong understanding of defence policy, customer priorities, modernization programs, procurement environments, and emerging opportunities.
- Identify priority markets, customer segments, and key stakeholder audiences across military, government, industry, and partner ecosystems.
- Lead market and competitive intelligence activities and translate insights into actionable growth strategies.
- Develop integrated campaigns supporting priority Defence growth areas, strategic pursuits, technologies, and solutions.
- Partner with Business Development and Capture teams to support priority opportunities through messaging, positioning, customer insights, and market engagement.
- Collaborate closely with Government Relations to ensure coordinated customer communications, industry engagement, and market positioning.
- Build strong relationships with technical, operational, and military subject matter experts and elevate their expertise through campaigns, thought leadership, customer engagement, and events.
- Oversee the development of customer-facing materials that support the full customer journey, from awareness through post-award engagement.
- Develop thought leadership programs that strengthen Calian's market position and demonstrate expertise in the evolving defence environment.
- Lead marketing strategies for key defence trade shows, conferences, demonstrations, customer engagements, and industry events.
- Support the launch and commercialization of new capabilities, technologies, digital solutions, and strategic partnerships.
- Collaborate with strategic partners and industry ecosystem participants to strengthen Calian's position in priority markets.
- Develop Defence-specific sales and business development enablement tools and resources.
- Establish measurable objectives and leverage CRM, campaign, and market data to evaluate marketing impact and improve outcomes.
- Lead marketing integration planning and execution activities related to future acquisitions.
- Serve as a senior marketing advisor to Defence leadership and contribute to Defence growth, market planning, and business development forums.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and professional experience.
- Minimum 10 years of progressive experience in marketing, business development, commercialization, strategic communications, or a related discipline.
- Direct professional experience within the defence sector.
- Strong understanding of the Canadian defence environment, including the Department of National Defence, Canadian Armed Forces, defence industry, and government procurement ecosystem.
- Knowledge of NATO and allied defence markets and the broader international defence and security environment.
- Experience marketing complex technologies, services, solutions, or capabilities to government and military customers.
- Understanding of defence business development, capture, and procurement cycles.
- Experience collaborating with Government Relations, Business Development, Capture, Communications, and technical subject matter experts.
- Experience working with senior business leaders, military or defence customers, technical experts, and operational leaders.
- Knowledge of military modernization priorities, emerging technologies, and defence industry trends.
- Experience developing B2B and B2G marketing strategies within complex, long-cycle markets.
- Exceptional written and verbal communication skills with the ability to translate complex technical or operational concepts into compelling market narratives.
- Strong strategic marketing, communications, and business development expertise combined with the ability to operate effectively at strategic, tactical, and operational levels.
- Demonstrated ability to influence, collaborate, and build trust within a matrix organization.
- Strong executive presence and confidence working with leaders, customers, government stakeholders, partners, and industry representatives.
- Demonstrated knowledge and experience in one or more of the following areas:
- Canadian Armed Forces and Department of National Defence environment.
- NATO, Five Eyes, and allied defence markets.
- Defence procurement and major capability programs.
- Defence industry and industrial partnerships.
- Strong sense of urgency, accountability, and bias toward action.
- Highly collaborative, adaptable, and comfortable delivering outcomes through cross-functional teams.
- Ability to navigate competing priorities and coordinate stakeholders across business, functional, and geographic boundaries.
$120,000 to $160,000
Position Type
We have 1 available position
Perks And Benefits
- Competitive, company-paid benefits
- Generous time off package
- Stock purchase plan
- RRSP program
- Flexible work hours for eligible roles
- Programs to support employee health and well-being
More about this job
Responsibilities
Lead marketing and communications strategy for Calian’s Defence business across Canada, NATO, and allied markets, aligning positioning, campaigns, and market intelligence with growth priorities. Partner with Defence leadership, Government Relations, Business Development, Capture, and subject matter experts to support strategic pursuits, customer engagement, commercialization, events, and acquisition integration.
Requirements
Requires a bachelor’s degree or equivalent experience and at least 10 years of progressive experience in marketing, business development, commercialization, or strategic communications, including direct defence-sector experience. Candidates should understand the Canadian defence environment, NATO and allied markets, procurement and capture cycles, and complex B2B/B2G marketing, with strong communication, strategic, collaboration, and leadership skills.
Skills
- Strategic Marketing
- Defence Marketing
- Marketing Communications
- Market Positioning
- Value Proposition Development
- Market and Competitive Intelligence
- Integrated Campaigns
- Business Development
- Capture Support
- Government Relations
- Defence Procurement
- Thought Leadership
- Customer Engagement
- Sales Enablement
- CRM and Campaign Analytics
- Stakeholder Collaboration
Benefits
- Company-Paid Benefits
- Generous Time Off
- Stock Purchase Plan
- RRSP Program
- Flexible Work Hours
- Employee Health and Well-Being Programs
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Government & Public Sector
- Sales
- Security & Safety
Keywords
- Canadian Armed Forces
- Department of National Defence
- NATO
- Five Eyes
- Allied Defence Markets
- Defence Procurement
- Capability Programs
- Defence Industry
- Industrial Partnerships
- Military Modernization
- Emerging Technologies
- B2B Marketing
- B2G Marketing
- Business Development
- Capture
- Government Relations
- Market Intelligence
- Competitive Intelligence
- Customer Narratives
- Integrated Campaigns
- Thought Leadership
- Commercialization
- Strategic Partnerships
- CRM
- Campaign Data
- Defence Trade Shows
- Customer Engagement
- Acquisition Integration