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Added 13 mins ago
Manager, Collections
Rogers Bank
PE · Bloomfield Station, PE
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 13 mins ago
Manager, Collections
Rogers Bank
Charlottetown, PE
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 13 mins ago
Manager, Collections
Rogers Bank
Kincardine, ON
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 13 mins ago
Manager, Collections
Rogers Bank
Dartmouth, NS
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 2 hours ago
Senior Technical Program Manager
Warner Bros. Discovery
Ottawa, ON
Full-time
CNN is hiring a Senior Technical Program Manager to lead high-impact programs that span product, technology, design, and product operations. This is a deeply technical senior…
Added 2 hours ago
Finance Transformation Manager, Enterprise Performance Management (EPM) (Bilingual FR/EN)
Pwc Canada
Calgary, AB · Montreal, QC · Ottawa, ON
Full-time
As a Finance Transformation Manager, Enterprise Performance Management, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client…
Added 3 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 3 hours ago
Financial Manager
Husky Technologies
Bolton, ON
Full-time
Prepare and publish monthly P&L’s for all levels of the CSM organization including the Regional Service Level; provide financial support to all GM’s, Directors, and Cost Centres owners
Added 3 hours ago
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 6 hours ago
Manager, Collections
Rogers Bank
Repentigny, QC
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 8 hours ago
Senior Manager, Total Rewards and HR Systems
Lifemark Health Group
Toronto, ON
$110,000 to $130,000 CAD / year
Full-time
The Senior Manager, Total Rewards and HR Systems plays a critical leadership role in creating and implementing competitive employee experience strategies for Lifemark Health Group.…
Added 9 hours ago
Financial Manager
Husky Technologies
Bolton, ON
Full-time
Prepare and publish monthly P&L’s for all levels of the CSM organization including the Regional Service Level; provide financial support to all GM’s, Directors, and Cost Centres owners
Added 9 hours ago
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 11 hours ago
Manager, Collections
Rogers Bank
Halifax, NS
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 12 hours ago
Manager, Collections
Rogers Bank
Courtenay, BC
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 12 hours ago
Manager, Collections
Rogers Bank
Oshawa, ON
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 15 hours ago
Senior Project Controller
Tetra Tech
Mississauga, ON
Full-time
Develop and present clear, concise cost reports, dashboards, and graphs, and prepare cash flow reports as directed by the Project Controls Manager.
Added 16 hours ago
Senior Program Manager, Vendor and Scaled Operations
Javelin Venture Partners
ON · Ontario, Canada
Full-time
…with frontline Service, Business Apps, QA, Enablement, and Analytics teams to plan and deliver on complex initiatives that improve processes, tools, and how our service operates day-to-day.…
Added 16 hours ago
Success Operations Analyst I
Javelin Venture Partners
ON · Ontario, Canada
Full-time
…and iteration. You’ll operate with a blend of autonomy and manager support, making sound decisions within your scope and escalating tradeoffs or dependencies when…
Added 17 hours ago
Coordinator, Business Management
Potentia Renewables Inc.
Toronto, ON
$65,000 to $75,000 CAD / year
Full-time
Potentia Renewables Inc. (Potentia) is a Canadian, fully integrated developer, asset manager, and operator of renewable energy and energy storage facilities. Potentia manages over 1.5 GW…
Added 20 hours ago
Senior Finance Officer Budget and Reporting
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Aden
Full-time
Promotion of cost-effective and environmentally responsible approaches.
Added 20 hours ago
Manager, Collections
Rogers Bank
Dieppe, NB
Full-time
Use analytics and business insights to optimize collections strategies across the customer lifecycle.
Added 21 hours ago
Senior Performance Marketing Manager, Paid Acquisition (iGaming)
Blazesoft
Concord, ON
Full-time
We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will…
Added 21 hours ago
Senior Media Buyer (iGaming)
Blazesoft
Concord, ON
Full-time
We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will…
Added 22 hours ago
Procurement Co-op
Veolia | North America
Oakville, ON
Internship
Organize and track supplier proposals, cost models, and evaluation materials to ensure the team has accessible, up-to-date information.

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

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Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from outbound and content to paid campaigns, partnerships, and events. Develop the company’s positioning, website, pricing presentation, sales materials, audience, and measurement systems, using AI and funnel data to guide decisions and build the marketing function.

Requirements

The ideal candidate has built and measured successful marketing initiatives, can operate as a self-directed, resourceful marketing generalist, and is comfortable owning the full funnel with a focus on revenue. Five or more years of experience is preferred; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI Tools
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound Marketing
Content Marketing
Paid Advertising
Partnerships
Event Marketing
Software Licenses
Production
Apparel
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Generation
Marketing Funnel
Data Enrichment
Sequencing
Marketing Analytics
Revenue Attribution
Category Creation
B2B Marketing
Retail
Fashion
Manufacturing

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