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Added 1 min ago
Senior Product Manager
Trudell Medical Group
London, ON
Drive launch planning and develop pricing, accurate demand forecasts, and sales enablement programs
Added 31 mins ago
Director, Content Collections
Clio
Canada
Full-time
Where each Content Manager owns one or more jurisdictions end to end, this role owns the system they operate in; the standards that make collections comparable, the capital allocation that…
Added 31 mins ago
Manager, Product Modernization, Retail Insurance
BMO
Toronto, ON · YNG
Full-time
As Manager, Product Modernization, you will support the evolution of BMO's retail insurance products through ongoing product enhancements, customer-focused improvements, and modernization…
Added 46 mins ago
Product Marketing Manager
Loopio Inc.
Remote, Canada
$88,100 to $130,000 CAD / year
Full-time · Remote
Run and support Loopio's GTM enablement cadence, briefing support, sales, and CS on what's shipping, what changed, and how to position and demo it
Added 1 hour ago
Senior Marketing Manager – Go to Market | Chef principal du Marketing – Mise en marché
Vortex Aquatic Structures International
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Full-time
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Added 1 hour ago
Senior Product Line Manager | Chef principal de ligne de produits
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Lead product marketing and sales enablement for the line.
Added 1 hour ago
Senior Technical Enablement Manager
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Full-time
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Added 1 hour ago
Sales Enablement Specialist - Nutrition
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Added 3 hours ago
Director, Retail Distribution & Sales Enablement
BMO
Toronto, ON · FCP
Full-time
Drives sales results for designated products being sold through internal BMO channels by improving BMO employees’ product knowledge expertise and customer needs conversations in order to…
Added 3 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 3 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical,…
Added 3 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical,…
Added 3 hours ago
Manager, Marketing & Demand Generation
EERS
Montreal, QC
Full-time
Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
Added 3 hours ago
Wealth Experience Associate
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Calgary, AB
Full-time
The Wealth Experience Associate (WEA) Acts As The Administration Manager, Ensuring Proactive Administrative Support Services To The Financial Advisors In The Delivery Of Client Investment…
Added 6 hours ago
Commercial Supply Chain and Procurement Manager
Ulteig
Burlington, ON
Full-time
Ulteig is seeking a Commercial Supply Chain & Procurement Manager to join our Automation, Integration & System Protection (AISP) team. This is a newly created, leadership role responsible…
Added 9 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 10 hours ago
Relationship Manager, Business Markets Intern
Royal Bank of Canada
St. John's, NL
Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 11 hours ago
Assistant Branch Manager
Royal Bank of Canada
Rouyn-Noranda, QC
Full-time
As an Assistant Branch Manager, you motivate and coach a high-performing team of Advisors in a dynamic, high-volume, and rewarding marketplace, while establishing and achieving team sales…
Added 11 hours ago
Client Advisor
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Part-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 11 hours ago
Principal Product Manager - Technical AI Solutions
Royal Bank of Canada
Toronto, ON
Full-time
We are seeking a seasoned Principal Product Manager (individual contributor) to lead RBC's AI-powered conversational banking experience. In this role, you will be responsible for leading…
Added 13 hours ago
Assistant Branch Manager- EN
RBC
Rouyn-Noranda, QC
Full-time
As an Assistant Branch Manager, you motivate and coach a high-performing team of Advisors in a dynamic, high-volume, and rewarding marketplace, while establishing and achieving team sales…
Added 15 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 19 hours ago
Senior Product Proposition Manager
Global Payments Inc.
Toronto, ON
Full-time
Own market-facing proposition readiness for priority capabilities, from value proposition and target segments through sales enablement, launch alignment, adoption, and performance review.
Added 19 hours ago
Senior Product Proposition Manager
Global Payments Inc.
Toronto, ON
Full-time
Own market-facing proposition readiness for priority capabilities, from value proposition and target segments through sales enablement, launch alignment, adoption, and performance review.
Added 20 hours ago
Director, Digital Investing Product Management
BMO
Toronto, ON · FCP
Full-time
Defines and implements the product development, sales, and marketing strategy for an Investment product or product portfolio, with P&L (profit and loss) accountability. Conducts market…

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

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Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from outbound and content to paid campaigns, partnerships, and events. Develop the company’s positioning, website, pricing presentation, sales materials, audience, and measurement systems, using AI and funnel data to guide decisions and build the marketing function.

Requirements

The ideal candidate has built and measured successful marketing initiatives, can operate as a self-directed, resourceful marketing generalist, and is comfortable owning the full funnel with a focus on revenue. Five or more years of experience is preferred; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI Tools
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound Marketing
Content Marketing
Paid Advertising
Partnerships
Event Marketing
Software Licenses
Production
Apparel
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Generation
Marketing Funnel
Data Enrichment
Sequencing
Marketing Analytics
Revenue Attribution
Category Creation
B2B Marketing
Retail
Fashion
Manufacturing

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