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Added 14 mins ago
Planning & Purchasing Manager
WakeWater Beverage Company
Toronto, ON
Full-time
…runs it is set with our manufacturing owner, who holds the cost, capability and lead-time picture for each…
Added 14 mins ago
Freight Forwarding Coordinator - Transborder & Automotive
Rhenus Logistics
Mississauga, ON
Full-time
Source carrier capacity and negotiate spot and transactional freight rates while balancing cost, capacity, and service requirements.
Added 14 mins ago
Manager, Talent & Total Rewards
St. Mildred's-Lightbourn School
Oakville, ON
$85,000 to $95,000 CAD / year
Full-time
…develop the future-ready skills, resilience, and confidence to lead beyond our…
Added 14 mins ago
Construction Manager
Symmban Group
Whitby, ON
Full-time
We are seeking an experienced Construction Manager to lead a high-rise building development project from planning through completion. The Construction Manager will be responsible for…
Added 14 mins ago
Staff Software Engineer (Architecture)
Lantern
Vancouver, BC
Full-time
…and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates…
Added 15 mins ago
Director, Content Collections
Clio
Canada
Full-time
…differently in Clio Library, Clio Work, and Vincent for licensing, cost, and product reasons; Content Managers co-own the call with Product, and this role is accountable for consistency…
Added 15 mins ago
Maintenance Coordinator
Cenovus Energy
Rainbow Lake, AB
Full-time
…reliable, and efficient operations across the region. You will lead maintenance activities within your assigned area, working closely with maintenance trades, contractors, Planning,…
Added 15 mins ago
Industrial Site Security Supervisor
GardaWorld
Regina, SK
Lead a team of highly trained Security Guards
Added 15 mins ago
Purchaser
Zaber Technologies
Vancouver, BC
Full-time
…and leverage our skills to do so as quickly, reliably, and cost-effectively as…
Added 15 mins ago
Gestionnaire sénior: Chef de l'intégration des capacités d'affaire / Senior Manager - Head of Business Capabilities Integration
Airbus
Mirabel, QC · Montreal, QC
Full-time
Added 15 mins ago
Contracts Manager
Mattamy Homes
Canada
Full-time
Lead sourcing, tendering, negotiation and award processes using cost analytics, market intelligence and a strong understanding of scopes of work, materials, labour, logistics and key cost…
Added 15 mins ago
Design Engineer
Multimatic
Markham, ON · Multimatic Technical Centre - South
Full-time
…to high-volume production, ensuring they meet performance, cost, and manufacturability…
Added 15 mins ago
Area Firearms Officer (Compliance Officer 3)
The Government of Nova Scotia
Halifax, NS
…the direction of the CFO and the supervision of the Program Lead, you will be responsible to administer the Firearms Act, its regulations and Part III of the Criminal…
Added 15 mins ago
Operations Program Analyst
RTX
Longueuil, QC
Full-time
Added 30 mins ago
Research Director, IT Financial Management
Info-Tech Research Group
Canada
Full-time
Lead and deliver ITFM’s flagship offering - IT Spend and Staffing Benchmarking engagements with analyst support.
Added 30 mins ago
Staff Software Engineer (Architecture)
Lantern
Vancouver, BC
…and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates…
Added 30 mins ago
Senior Program Manager, Vendor and Scaled Operations
Thumbtack
Remote, Canada
Full-time · Remote
You'll also be the person leadership turns to for the make-versus-buy conversation. Expect to build the cost, quality, and risk case for how we scale, bring it to senior leaders and to…
Added 30 mins ago
Procurement Specialist / Coordinator
Kleinfelder Inc
Calgary, AB · Edmonton, AB
Other
During FEED, the engineering team will develop requirements and MRs for major long-lead equipment. The Procurement Specialist will become increasingly involved as these packages mature and…
Added 43 mins ago
SEO & Online Marketing Specialist
Webhorse Technologies
Inuvik, NT
Full-time
Our streamlined and cost-effective operations enable us to quickly implement and comply with government funding guidelines, making us the ideal choice for organizations in the Arctic region.
Added 43 mins ago
Principal Engineer
Appnovation
Toronto, ON
Full-time
…contracts and roadmaps fit together as one system. You will lead through clarity and credibility rather than reporting lines, and you will help shape new AI-enabled patient and healthcare…
Added 43 mins ago
Manager - SAP Warehouse Management
Owens & Minor
Canada
Full-time
Well-Being – Also included in our offering is a Teammate Assistance Program (TAP), Calm Health, Cancer Resources Services, and discount programs – all at no cost to you.
Added 43 mins ago
Full Stack Developers - GOAPRDJP00001023
Emmaculate Global INC.
Canada
Contract
Lead technical discovery and deliver related Artifacts such as diagrams and documentation.
Added 43 mins ago
Digital Media Specialist
Arrivals + Departures
Toronto, ON
Full-time
Added 43 mins ago
Senior Product Manager, AI
Clio
Canada
Full-time
We are looking for a Senior Product Manager to lead product for AI Search. Lawyers live in their documents, emails, and matters, and they need to find the right one fast. More and more,…
Added 43 mins ago
Senior Mechanical Estimator
Green Infrastructure Partners
St. John's, NL
Full-time
…independently, coordinate cross-functional inputs, and play a lead role in winning work for our business. You will be expected to work closely and collaboratively with the entire estimating…

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

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Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from first touch through qualified conversations. Develop the company’s positioning, website, pricing presentation, sales materials, audience and content strategy, and AI-enabled marketing operations, while reporting performance by revenue line and building the marketing team as needed.

Requirements

The ideal candidate has preferably five or more years of experience and has built or owned marketing initiatives with limited resources, taking responsibility for the full funnel and revenue outcomes. They should be a persuasive writer, data-driven, resourceful, persistent, and comfortable experimenting; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI-Powered Marketing
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Software Licenses
Production
Apparel Brands
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Enrichment
Sequencing
Funnel Analytics
Revenue Attribution
B2B Marketing
Category Creation
Trade Shows
Tech Packs
Line Sheets

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