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Added 8 mins ago
Dedicated Support Engineer - Toronto
OpenAI
Canada
Full-time
…errors, unexpected product behavior, performance degradation, and production…
Added 8 mins ago
Software Development Manager
LawDepot
Remote, Canada
Full-time · Remote
Lead software developers, shape technical direction, and turn business goals into reliable software delivery.
Added 8 mins ago
Manufacturing Engineer
Magna International
Concord, ON
Full-time
Apply technical knowledge and expertise to ensure robust manufacturing process design prior to launch and lead production improvement projects. Manage manufacturing performance deliverables…
Added 8 mins ago
Production Specialist, Communication
''
Toronto, ON
Full-time
Ever wondered who's behind the scenes making a global virtual event look effortless? That's this role. The Production Specialist is our in-house production lead for enterprise virtual…
Added 8 mins ago
Chef Manager (Campus Residence Dining)
Dexterra
Mississauga, ON
$60,000 to $70,000 CAD / year
Full-time
We're looking for a hands-on Chef Manager to lead a dynamic university campus food service operation. This is more than running a kitchen. You'll help shape the campus dining experience…
Added 21 mins ago
National Account Manager - Growth Channel
Multy
Concord, ON
Full-time
…sourcing sustainable or recycled material wherever possible in our production. Every year, Multy Home diverts 3 million tires and 15 million water bottles from landfill. We create…
Added 21 mins ago
AVEVA Enterprise SCADA Specialist
SGS
Regina, SK
$85,000 to $165,000 CAD / year
Full-time
Support project coordination activities - scope tracking, status updates, and change management - under the guidance of the Practice Lead or assigned Project Manager.
Added 21 mins ago
ServiceNow System Administrator
Infotek Consulting Inc.
Toronto, ON
$65 to $72 CAD / hour
Contract
Troubleshoot production and testing issues and perform root cause analysis.
Added 21 mins ago
ServiceNow Systems Administrator
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
$55 to $65 CAD / hour
Contract
Troubleshoot production and test issues; perform root cause analysis, recommend corrective action, and lead the resolution efforts
Added 21 mins ago
AVEVA Enterprise SCADA Specialist
SGS
AB · Edmonton, AB
$85,000 to $165,000 CAD / year
Full-time
Support project coordination activities - scope tracking, status updates, and change management - under the guidance of the Practice Lead or assigned Project Manager.
Added 21 mins ago
Master Scheduler
Dynamic Source Manufacturing Inc.
Calgary, AB
Full-time
…companies that are reshoring, scaling, or expanding North American production, DSM offers cost optimization, risk mitigation, and faster lead times through dual facilities in Canada and the…
Added 21 mins ago
206422 - Solution Architect
Orion Innovation
Montreal, QC
Full-time
We are seeking an experienced and visionary Senior Systems Architect to lead the technical design and architectural evolution of our core platforms. In this role, you will define the…
Added 21 mins ago
Product Development Lead
Daily tous les jours
Montreal, QC
Full-time
…produit, travaillant avec les équipes développement, création et production de DTLJ afin de s’assurer que les bonnes choses soient construites dans le bon ordre, et qu’elles servent à la…
Added 21 mins ago
Campaign Manager, Influencer Marketing (Temp)
Blue Hour Studios
Toronto, ON · Greater Toronto Area, Canada
Full-time
Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
Added 21 mins ago
Financial Planning & Analysis Manager
Stagevision
Mississauga, ON
$90,000 to $125,000 CAD / year
Full-time
Established in 1984, Stagevision is Canada's largest Canadian-owned audiovisual and event production company. Known for blending technical expertise with creativity, Stagevision handles…
Added 22 mins ago
Tailings Facility Engineer
Dhilmar Eleonore Inc
Rouyn-Noranda, QC
Plan, lead and interpret the geotechnical and hydraulic instrumentation monitoring program (piezometers, cells, displacement monitoring points): data collection, management and analysis,…
Added 22 mins ago
General Labourer – Bottling
Andrew Peller Limited
Truro, NS
As a General Labourer you will be a Winery Equipment Operator supporting bottling operations, assisting with day-to-day production, packaging, and order assembly tasks. This role ensures…
Added 22 mins ago
Senior Manager - HRIS & Payroll
kdc/one
Longueuil, QC
KDC/ONE is seeking an experienced and service-oriented Senior Manager, HRIS & Payroll to lead the strategy, governance, optimization, and day-to-day management of our human resources…
Added 22 mins ago
Quality Engineering Lead
Definity Insurance Company
Mississauga, ON
Full-time
As the Quality Engineering Lead, Finance Technology, you will lead quality engineering activities across Finance and Corporate Technology initiatives, ensuring solutions are delivered with…
Added 38 mins ago
Account Manager
Evolve
Burlington, ON
Full-time
Lead client communication, including status meetings, project updates, timelines, approvals and follow-ups.
Added 51 mins ago
Directeur des technologies
Daily tous les jours
Montreal, QC
Full-time
Expérience concrète dans la conduite d’un produit matériel du prototype à la production à grande échelle (conception de PCB, micrologiciels, boîtiers, bancs d’essai et chaîne…
Added 51 mins ago
Full Time Baker
COBS Bread
Calgary, AB
Full-time
Through development programs that provide you with opportunities to lead teams, and take charge when it comes to production, marketing, and sales, we're invested in offering you the…
Added 51 mins ago
Sales Operations Coordinator
The Headhunters Recruitment
AB · Edmonton, AB
Full-time
Process customer orders from receipt through production, shipment, and invoicing
Added 51 mins ago
Senior Proposal Specialist
Zeidler Architecture
Calgary, AB
$65,000 to $100,000 CAD / year
Full-time
…exceptional writing and coordination skills, and the ability to lead compelling submissions from opportunity through to final…
Added 52 mins ago
Analyst, Engineering Services - Project Engineer
Aspire Bakeries
Hamilton, ON · Ancaster, ON
…a key part in delivering strategic investments that enhance production efficiency, reduce downtime, and support long-term plant growth.This role requires you to be onsite in Brantford, ON…

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from first touch through qualified conversations. Develop the company’s positioning, website, pricing presentation, sales materials, audience and content strategy, and AI-enabled marketing operations, while reporting performance by revenue line and building the marketing team as needed.

Requirements

The ideal candidate has preferably five or more years of experience and has built or owned marketing initiatives with limited resources, taking responsibility for the full funnel and revenue outcomes. They should be a persuasive writer, data-driven, resourceful, persistent, and comfortable experimenting; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI-Powered Marketing
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Software Licenses
Production
Apparel Brands
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Enrichment
Sequencing
Funnel Analytics
Revenue Attribution
B2B Marketing
Category Creation
Trade Shows
Tech Packs
Line Sheets

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