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Added 9 mins ago
Customer Experience Leader - Regina, SK
Indigo
Regina, SK
$16.35 to $24.55 CAD / hour
Full-time
The Customer Experience Leader is the execution lead of all customer programs and results. This position role models and coaches to create a high-performance, customer-focused environment…
Added 39 mins ago
National Account Manager - Growth Channel
Multy
Concord, ON
Full-time
University degree in business/marketing and a min of 5-10 years related work experience selling to the USA retail channel(s).
Added 39 mins ago
District Sales Leader
Bimbo Canada
Moncton, NB
Full-time
…its supply chain network while serving major grocery chains, retail outlets and foodservice operations across…
Added 1 hour ago
Corporate Development & Market Strategy Lead
The Semios Group
Remote, Canada
Full-time · Remote
We are seeking a data-driven Corporate Development & Market Strategy Lead to accelerate our growth leveraging applied technology in agricultural-based supply chains. This veteran…
Added 1 hour ago
Corporate Development & Market Strategy Lead
Semios
Vancouver, BC
$101,000 to $137,000 CAD / year
Full-time
We are seeking a data-driven Corporate Development & Market Strategy Lead to accelerate our growth leveraging applied technology in agricultural-based supply chains. This veteran…
Added 1 hour ago
Store Manager
Canadian Tire Corporation
Rimouski, QC
Full-time
At L’Équipeur, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and…
Added 2 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to…
Added 2 hours ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
…revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to…
Added 3 hours ago
Supervisor (Part Time)
Carters Inc.
Niagara-on-the-Lake, ON
Part-time
…our founding, and we invest in our teams with training and development programs, so we all succeed together. A Carter’s career doesn’t feel like a job. It feels like connections, between…
Added 3 hours ago
Assistant Manager - Southcentre
Old Navy
Calgary, AB
Full-time
…customer and product operations, merchandising, and talent development. You are responsible for supporting the execution of the store strategy to achieve performance goals. Through…
Added 4 hours ago
Vice President Supply Chain
Greenhouse
Mississauga, ON
Full-time
You will lead the Director of Supply Chain and partner closely with Operations, Commercial, Finance and Quality. Success will be measured by business results and the strength of the team…
Added 4 hours ago
Director, Sales & Marketing ,Natural Health Products
Apotex
Toronto, ON · North York, ON
The Director of Sales – Retail Health Food Division is responsible for leading and executing the national sales strategy across Canada’s health food retail channel. This role drives revenue…
Added 5 hours ago
Assistant Manager - Etobicoke SmartCentre
Old Navy
Toronto, ON · Etobicoke, ON
Full-time
…customer and product operations, merchandising, and talent development. You are responsible for supporting the execution of the store strategy to achieve performance goals. Through…
Added 14 hours ago
Assistant Store Manager (Temporary 7 months) - Prince Street Plaza
Jobbe
Sydney Indian Reserve No. 28A, NS · Sydney, NS
Full-time
Talent Support & Development: Participate in hiring, onboarding, and training team members. Support succession planning and contribute to performance management processes.
Added 15 hours ago
Global Fulfillment Strategy Manager
lululemon
Vancouver, BC
Full-time
Support the development, coordination and maintenance of functional strategies across the Global Fulfillment portfolio, working in partnership with strategic partners and leaders across…
Added 15 hours ago
Store Manager - Smart Centres Calgary Southeast
RCL - Reitmans Canada Ltd/Ltée
Calgary, AB
Full-time
Recruitment & Development: Attract top talent, plan succession, and build a high-performing team through training and performance management.
Added 17 hours ago
CCaaS Delivery Lead
Accenture
Toronto, ON · Ottawa, ON · Montreal, QC · Vancouver, BC · Calgary, AB
Full-time
…creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the…
Added 19 hours ago
Director, Product & Brand
Indochino Apparel Inc
Vancouver, BC
Full-time
Global sourcing and mill development: select fabrics at market and directly with European and Asian vendors, negotiate cost, minimums and lead times, and hold quality and construction…
Added 19 hours ago
Technology Strategy & Transformation, Senior Associate
Pwc Canada
Ottawa, ON
Full-time
Lead technology strategy and transformation programmes, with a focus on infrastructure, AI, data, and digital technologies across a variety of industries.
Added 20 hours ago
Technology Strategy & Transformation, Senior Associate
PwC
Ottawa, ON
Full-time
Lead technology strategy and transformation programmes, with a focus on infrastructure, AI, data, and digital technologies across a variety of industries.
Added 21 hours ago
Global Fulfillment Strategy Manager
lululemon
Vancouver, BC
Full-time
Support the development, coordination and maintenance of functional strategies across the Global Fulfillment portfolio, working in partnership with strategic partners and leaders across…
Added 21 hours ago
Global Fulfillment Strategy Manager
lululemon
Toronto, ON
Full-time
Support the development, coordination and maintenance of functional strategies across the Global Fulfillment portfolio, working in partnership with strategic partners and leaders across…
Added 21 hours ago
Manager, TBS Accounting & Reporting
The Beer Store
Bolton, ON
Full-time
…today, The Beer Store is the primary distribution and sales channel for beer in Ontario and is owned by 28+ Ontario-based brewers! Through our Retail Stores, Distribution Centres, Draught…
Added 21 hours ago
Store Manager - Smart Centres Calgary Southeast
Reitmans (Canada) Ltée/Ltd
Calgary, AB
Full-time
Recruitment & Development: Attract top talent, plan succession, and build a high-performing team through training and performance management.
Added 21 hours ago
Assistant Store Manager - Parkway Centre
RCL - Reitmans Canada Ltd/Ltée
Peterborough, ON
Full-time
Talent Support & Development: Participate in hiring, onboarding, and training team members. Support succession planning and contribute to performance management processes.

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from first touch through qualified conversations. Develop the company’s positioning, website, pricing presentation, sales materials, audience and content strategy, and AI-enabled marketing operations, while reporting performance by revenue line and building the marketing team as needed.

Requirements

The ideal candidate has preferably five or more years of experience and has built or owned marketing initiatives with limited resources, taking responsibility for the full funnel and revenue outcomes. They should be a persuasive writer, data-driven, resourceful, persistent, and comfortable experimenting; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI-Powered Marketing
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Software Licenses
Production
Apparel Brands
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Enrichment
Sequencing
Funnel Analytics
Revenue Attribution
B2B Marketing
Category Creation
Trade Shows
Tech Packs
Line Sheets

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