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Added 2 hours ago
Relationship Manager, Business Markets
Royal Bank of Canada
Winnipeg, MB
Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 4 hours ago
Relationship Manager, Business Markets
RBC
Winnipeg, MB
Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 4 hours ago
Client Advisor
RBC
Cross Lake 19, MB
Full-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 4 hours ago
Relationship Manager, Business Markets Intern
RBC
Cobourg, ON · Peterborough, ON
Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 4 hours ago
Client Advisor
RBC
Ste. Rose, MB
Full-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 4 hours ago
Associate, Distribution Support, Retail
BMO
Calgary, AB · Toronto, ON
Full-time
…Distribution group in the retail channel through the execution of sales enablement initiatives such as communications, events, content development and other value-add initiatives as well as…
Added 7 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 8 hours ago
Business Development Representative
TalentWorld
Calgary, AB
Full-time
…qualifying new customers, running product demos, and supporting the sales cycle from first contact to close, working side by side with the sales and Technical Sales teams. This is a hybrid,…
Added 8 hours ago
Channel Engagement Manager
Miovision
Kitchener, ON
$166,000 to $250,000 CAD / year
Full-time
We are looking for a Channel Engagement Manager to take the wheel on monetizing our strategic partner networks (such as major telematics providers, AT&T, Ericsson, HAAS, and Whelen), acting…
Added 9 hours ago
Wealth Experience Associate
ATB
Calgary, AB
Full-time
The Wealth Experience Associate (WEA) acts as the administration manager, ensuring proactive administrative support services to the Financial Advisors in the delivery of client investment…
Added 10 hours ago
Client Advisor
Royal Bank of Canada
MB · STE. ROSE, Manitoba
Full-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 11 hours ago
Performance Marketing Manager
Martell Ventures
Kelowna, BC
3. Messaging, Sales Feedback, and Scaling What Works
Added 11 hours ago
Performance Marketing Manager
Martell Media
Kelowna, BC
Full-time
Messaging, Sales Feedback, and Scaling What Works
Added 11 hours ago
Growth Marketing Specialist
Creator
Vancouver, BC
$68,000 to $80,000 CAD / year
Full-time
The Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build…
Added 11 hours ago
Customer Growth Marketing Manager
FacilityOS
Toronto, ON · North York, ON
$85,000 to $110,000 CAD / year
Full-time
Develop campaign briefs, audience strategies, customer journeys, emails, landing pages, webinar programs, in-app messages, and Sales and Customer Success enablement.
Added 12 hours ago
Senior Manager, Product Marketing
Benevity
Remote, Canada
Full-time · Remote
Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
Added 12 hours ago
Marketing Manager
Teldio
Ottawa, ON
Full-time
Sales enablement: decks, sequences, and the knowledge base
Added 12 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 13 hours ago
Relationship Manager, Business Markets Intern
Royal Bank of Canada
Peterborough, ON
Full-time
Champion digital enablement and be an advocate of RBC mobile and online applications, enable our clients to engage with RBC through the channel of choice
Added 13 hours ago
Senior Sales Response Manager, Loopio Champion
Loopio Inc.
Remote, Canada
$88,100 to $117,500 CAD / year
Full-time · Remote
Loopio is looking for a Senior Sales Response Manager to take ownership of our most complex and highest-stakes proposal responses and to serve as our internal Loopio Champion. Building on…
Added 14 hours ago
Senior Partner Marketing Manager
Reach
Remote, Canada
Full-time · Remote
As Reach’s Senior Partner Marketing Manager, you’ll build and lead marketing programs across our technology, platform, and channel partnerships. Working closely with the VP of Marketing and…
Added 14 hours ago
Manager, Product Modernization, Retail Insurance
BMO Insurance
Toronto, ON
Full-time
As Manager, Product Modernization, you will support the evolution of BMO's retail insurance products through ongoing product enhancements, customer-focused improvements, and modernization…
Added 14 hours ago
Product Manager (35213)
Myticas Consulting
Ottawa, ON
Full-time
The Product Manager is responsible for contributing to the evolution of a connectivity product portfolio and progressively owning and scaling value-added service products that extend and…
Added 14 hours ago
Senior Product Line Manager
Vortex Aquatic Structures International Inc.
Pointe-Claire, QC
Lead product marketing and sales enablement for the line.
Added 14 hours ago
Senior Marketing Manager - Go to Market
Vortex Aquatic Structures International Inc.
Pointe-Claire, QC
…customer segments and our solution portfolio. Working closely with Sales, Product Management, R&D, Market Insights and regional leaders, you’ll connect positioning, launches, sales…

Calico AI

Founding Marketer

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

The gig

You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well.

Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does.

What we'd love to see you try

These are examples of the kind of thinking we meant:

A teardown series that gets forwarded in every sourcing group chat.
A stunt at a trade show that gets people to your booth without a free tote bag.
A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark.
A cold outbound sequence so specific and human that people reply just to say "how did you know that?"
A customer story told so well that their competitor calls us.
Something we haven't thought of. That's the real point of this list.

What you'll own

Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it.

The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on.

The team. Show us where more capacity creates leverage, and we'll build the function around you.

You're probably our person if...

You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first.
You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us.
You get scrappy when there's no budget. Constraints make you more creative, not less.
You'd rather own the whole funnel than perfect one slice of it.
You think in pipeline and payback. You want your name next to a revenue number.
You write to win. Clear, short, and persuasive.
You find the bottleneck yourself and argue from data about where the next dollar goes.
You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird.

Probably not a fit if...

You want a playbook and a manager to tell you what to run.
You'd rather go deep on one channel than figure out ten.
You measure success in reach, not revenue.
"That's not my job" has ever come out of your mouth.

Bonus points

Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve.

Why take this

You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build.
The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well.
The product is real. Brands are on the platform and production is moving. You're not marketing a promise.
No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build.

How to apply

No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it.

Apply About employer

More about this job

Responsibilities

Own marketing strategy and pipeline generation across software licenses and production, managing channels from first touch through qualified conversations. Develop the company’s positioning, website, pricing presentation, sales materials, audience and content strategy, and AI-enabled marketing operations, while reporting performance by revenue line and building the marketing team as needed.

Requirements

The ideal candidate has preferably five or more years of experience and has built or owned marketing initiatives with limited resources, taking responsibility for the full funnel and revenue outcomes. They should be a persuasive writer, data-driven, resourceful, persistent, and comfortable experimenting; apparel, fashion, retail, manufacturing, category creation, and complex B2B sales experience are advantageous.

Skills

Pipeline Generation
B2B Marketing
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Website Management
Pricing Strategy
Sales Enablement
Audience Development
Marketing Analytics
AI-Powered Marketing
Funnel Optimization
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

Unify
Artificial Intelligence
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Software Licenses
Production
Apparel Brands
Sourcing
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Audience Development
Lead Enrichment
Sequencing
Funnel Analytics
Revenue Attribution
B2B Marketing
Category Creation
Trade Shows
Tech Packs
Line Sheets

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