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Added 27 mins ago
Product Marketing Manager
AppHelp by AppDirect
Montreal, QC
Full-time
…role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You…
Added 27 mins ago
Manager, Acquisition Operations
Loblaw Companies Limited
Toronto, ON
Full-time
The Manager, Acquisition Operations plays a pivotal role in the successful execution and post-acquisition integration of strategic pharmacy acquisitions at Shoppers Drug Mart. Reporting to…
Added 27 mins ago
Demand Generation Marketing Manager
Sage
Toronto, ON
Full-time
Sage is seeking a Demand Generation Marketing Manager (IC) to help shape and optimize the net-new prospect demand strategy for Sage Intacct, our B2B SaaS AI-powered Financial Management…
Added 27 mins ago
Actuarial Intern (QC) - Fall 2027
Echelon Insurance
Montreal, QC
Internship
Reporting to an Actuarial Manager, the Actuarial student will work closely with other Actuarial Associates, Senior Management and other stakeholders in our Mississauga and Montreal offices.…
Added 27 mins ago
Actuarial Intern (QC) - Summer 2027
Echelon Insurance
Montreal, QC
Internship
Reporting to an Actuarial Manager, the Actuarial student will work closely with other Actuarial Associates, Senior Management and other stakeholders in our Mississauga and Montreal offices.…
Added 27 mins ago
Grocery Department Manager Full Time Afternoon
No Frills
Powell River, BC
Full-time
We’re looking for Talented Passionate Leaders with a proven record of delighting customers and growing sales. As a Manager in, you will have an immediate impact on sales and customer…
Added 1 hour ago
SAP S/4HANA Bank Reconciliation & Cash Management Manager
KPMG Canada
Halifax, NS
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Audit TI
Aston Carter
Montreal, QC
Contract
We are open to candidates with 1 to 10+ years of experience, from junior level through manager level.
Added 1 hour ago
Solution Integration Manager
KPMG Canada
Halifax, NS
Full-time
We are seeking a Solution Integration Manager to help shape major client opportunities by bringing together business, technology, delivery, and leadership teams to develop integrated,…
Added 1 hour ago
SAP S/4HANA Project Manager
KPMG Canada
Halifax, NS
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
SAP S/4HANA Project Manager
KPMG Canada
Calgary, AB
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Solution Integration Manager
KPMG Canada
Calgary, AB
Full-time
We are seeking a Solution Integration Manager to help shape major client opportunities by bringing together business, technology, delivery, and leadership teams to develop integrated,…
Added 1 hour ago
SAP S/4HANA Bank Reconciliation & Cash Management Manager
KPMG Canada
Calgary, AB
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Manager - SOC 2 Assurance and Cybersecurity Advisory
KPMG Canada
Quebec, QC
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Manager - SOC 2 Assurance and Cybersecurity Advisory
KPMG Canada
Montreal, QC
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Solution Integration Manager
KPMG Canada
Vancouver, BC
Full-time
We are seeking a Solution Integration Manager to help shape major client opportunities by bringing together business, technology, delivery, and leadership teams to develop integrated,…
Added 1 hour ago
SAP S/4HANA Bank Reconciliation & Cash Management Manager
KPMG Canada
Vancouver, BC
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
SAP S/4HANA Project Manager
KPMG Canada
Vancouver, BC
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Solution Integration Manager
KPMG Canada
Toronto, ON
Full-time
We are seeking a Solution Integration Manager to help shape major client opportunities by bringing together business, technology, delivery, and leadership teams to develop integrated,…
Added 1 hour ago
SAP S/4HANA Bank Reconciliation & Cash Management Manager
KPMG Canada
Toronto, ON
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
SAP S/4HANA Project Manager
KPMG Canada
Toronto, ON
Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
Pharmacist Assistant- Part Time
Metro Inc.
Richmond Hill, ON
Part-time
…receive direction from the pharmacist on duty and the Pharmacy Manager, working towards the achievement of goals and objectives while adhering to both Company operating standards and…
Added 1 hour ago
Inventory and Spare Parts Manager
Sanofi
Toronto, ON
Full-time
Education: Associate OR bachelor's degree in business administration, Supply Chain Management, Logistics, Science, Engineering or a related field.
Added 1 hour ago
Product Manager, Salesforce Platform
Salesforce
Toronto, ON · Canada - Toronto
Full-time
…looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it…
Added 1 hour ago
Licensed Sales Assistant (evergreen)
Raymond James
Vancouver, BC
Full-time
The primary role of the Licensed Sales Assistant is to support a team of financial advisors and the Branch Manager (BM) by ensuring the office is managed efficiently and effectively. The…

Calico

Growth Marketer

Remote, Canada

Pay: $100,000 to $150,000 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Sep 28, 2026

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Original job description

Growth Marketer Hybrid Toronto, Ontario, Canada Apparel Manufacturing runs on spreadsheets, WhatsApp threads, and email chains from 2014. Calico is replacing all of it, and nobody in the industry knows we exist yet. That's the job. The gig You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well. Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does. What we'd love to see you try These are examples of the kind of thinking we meant: A teardown series that gets forwarded in every sourcing group chat. A stunt at a trade show that gets people to your booth without a free tote bag. A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark. A cold outbound sequence so specific and human that people reply just to say "how did you know that?" A customer story told so well that their competitor calls us. Something we haven't thought of. That's the real point of this list. What you'll own Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each. The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it. The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made. The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on. The team. Show us where more capacity creates leverage, and we'll build the function around you. You're probably our person if... You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first. You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us. You get scrappy when there's no budget. Constraints make you more creative, not less. You'd rather own the whole funnel than perfect one slice of it. You think in pipeline and payback. You want your name next to a revenue number. You find the bottleneck yourself and argue from data about where the next dollar goes. You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird. Probably not a fit if... You want a playbook and a manager to tell you what to run. You'd rather go deep on one channel than figure out ten. You measure success in reach, not revenue. "That's not my job" has ever come out of your mouth. Bonus points Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve. Why take this You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build. The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well. The product is real. Brands are on the platform and production is moving. You're not marketing a promise. No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build. How to apply No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it. Then tell us how you'd get Calico in front of 10 apparel brands in the next 30 days with almost no budget.

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More about this job

Responsibilities

Own marketing across outbound, content, paid channels, partnerships, and events, building qualified pipeline for both software licenses and production. Shape Calico’s positioning and marketing assets, develop an audience with the social media lead, use AI and funnel data to improve performance, and identify where to expand the marketing team.

Requirements

The ideal candidate has built and measured a scrappy marketing campaign, project, or growth initiative and can demonstrate its results; five or more years of experience is preferred, especially in a lean or solo marketing role. They should be resourceful, comfortable owning the full funnel, and focused on pipeline and revenue; apparel, manufacturing, category creation, and complex B2B sales experience are bonuses.

Skills

Growth Marketing
Pipeline Generation
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Marketing Strategy
Funnel Optimization
Customer Storytelling
Marketing Analytics
Data Analysis
AI Tools
B2B Marketing
Team Building

Visa sponsorship

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Keywords

Unify
Artificial Intelligence
Apparel Manufacturing
Sourcing
Software Licenses
Production
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Funnel Instrumentation
Marketing Analytics
Data Enrichment
Sequencing
Category Creation
B2B Marketing
Trade Shows
Tech Packs
Line Sheets

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