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Added 53 mins ago
Visual Content Designer
OnePlan Solutions
Remote, Canada
Full-time · Remote
Create visual content for organic social, paid advertising, websites, landing pages, product launches, webinars, trade shows, customer stories, email campaigns, and sales collateral
Added 1 hour ago
Growth & Product Specialist
YNCU
Kitchener, ON
$83,000 to $90,000 USD / year
Full-time
You will own our paid search engines, champion organic and AI-driven search (GEO) visibility, and act as a product marketer by uncovering new market opportunities through rigorous…
Added 5 hours ago
Account Director (Hybrid)
Diamond
Toronto, ON
Full-time
Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design + Insights + Strategy + Brand + Advertising
Added 5 hours ago
Account Director
Diamond
Toronto, ON
Full-time
Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design + Insights + Strategy + Brand. experiencediamond.com
Added 8 hours ago
Demand Generation Marketing Manager
Sage
Toronto, ON
Full-time
…(across email, webinars/events, paid media, organic, search, content syndication) demand gen plays - strategy, execution and optimization. You're a proactive, analytical marketer with…
Added 13 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 17 hours ago
Growth Marketer
Calico
Remote, Canada
$100,000 to $150,000 CAD / year
Full-time · Remote
Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations…
Added 21 hours ago
Marketing Manager, Canada
Therabody
Canada
$75,000 to $80,000 CAD / year
…Manager, Canada to own and scale our brand nationwide. As our sole marketer on the ground, you will drive localized commercial campaigns, product launches, agency partners, events, and…
Added 21 hours ago
Marketer
Platinum Trailers
St. Marys, ON
$22 to $28 CAD / hour
Full-time
As the Marketer, you’ll help execute marketing initiatives while providing day-to-day support to our sales team. You’ll create and schedule social media content, maintain marketing…
Added 1 day ago
Manager, Creative Services
TD
Toronto, ON
Full-time
Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
Added 1 day ago
Media Buyer / Creative Strategist
Sweat Pants Agency
Remote, Canada
Full-time · Remote
This role is for someone who can run paid media and also think like a marketer.
Added 3 days ago
B2B Marketing Manager - Business Development
123Dentist
Toronto, ON
$95,000 to $120,000 CAD / year
Full-time
This is a builder’s role. You will shape how 123Dentist is positioned with practice owners, develop the content, campaigns, and events that generate qualified leads, manage our agency…
Added 3 days ago
Trade Marketing Manager
Far Niente LLC
Oakville, ON
Full-time
This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales,…
Added 3 days ago
Digital Marketing Specialist
Fastco
Vaudreuil-Dorion, QC
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 3 days ago
Junior Digital Marketing Specialist
Longhouse Branding & Marketing
Langley (District), BC · Langley, BC
Part-time
Longhouse is hiring a Junior Digital Marketer to support our SEO, web and digital advertising teams. This role is a strong fit for someone finishing a degree who wants agency experience and…
Added 3 days ago
Performance Marketing Manager
Martell Ventures
Kelowna, BC
4. Channel Acceleration and Content Distribution
Added 3 days ago
Performance Marketing Manager
Martell Media
Kelowna, BC
Full-time
Channel Acceleration and Content Distribution
Added 3 days ago
Customer Growth Marketing Manager
FacilityOS
Toronto, ON · North York, ON
$85,000 to $110,000 CAD / year
Full-time
Working closely with Customer Success, Sales, Revenue Operations, Marketing Operations, Product Marketing, Content, Design, and Product, you will identify high-potential customer segments,…
Added 3 days ago
Senior Manager, Product Marketing
Benevity
Remote, Canada
Full-time · Remote
As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging…
Added 3 days ago
Marketing Coordinator – Marketing & Brand
Alberta Blue Cross
AB · Hybrid
Full-time
…detail-oriented approach. We are seeking a strategic thinker, creative marketer, and highly organized professional to make a significant impact on the Marketing team’s success by promoting…
Added 3 days ago
Senior Marketing Manager - Go to Market
Vortex Aquatic Structures International Inc.
Pointe-Claire, QC
Guide the development of sales enablement tools, launch materials and buyer-focused content.
Added 3 days ago
Head of Organic Growth & Content
TRADOGRAM
Canada
Full-time
We're looking for a marketing leader who can own everything organic - from our website and content strategy to SEO, social media, thought leadership, and AI-driven marketing initiatives.
Added 3 days ago
Customer Marketing Manager
FacilityOS
Remote, Canada
$85,000 to $110,000 CAD / year
Full-time · Remote
Working closely with Customer Success, Sales, Revenue Operations, Marketing Operations, Product Marketing, Content, Design, and Product, you will identify high-potential customer segments,…
Added 3 days ago
Senior Marketing Manager – Go to Market | Chef principal du Marketing – Mise en marché
Vortex Aquatic Structures International
Pointe-Claire, QC
Full-time
Guide the development of sales enablement tools, launch materials and buyer-focused content.
Added 4 days ago
Founding Marketer
Calico AI
Toronto, ON
Full-time
Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations…

Calico

Growth Marketer

Remote, Canada

Pay: $100,000 to $150,000 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Sep 28, 2026

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Original job description

Growth Marketer Hybrid Toronto, Ontario, Canada Apparel Manufacturing runs on spreadsheets, WhatsApp threads, and email chains from 2014. Calico is replacing all of it, and nobody in the industry knows we exist yet. That's the job. The gig You'll be our first marketing hire. There's no team to inherit, no playbook, no brand guidelines doc, and no "how we've always done it." There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well. Your job is to get their attention and turn it into a pipeline, using whatever works. The usual B2B playbook (gated ebooks, generic LinkedIn ads, a webinar nobody attends) won't cut it here. Sourcing managers don't read that stuff. You'll have to find the thing that does. What we'd love to see you try These are examples of the kind of thinking we meant: A teardown series that gets forwarded in every sourcing group chat. A stunt at a trade show that gets people to your booth without a free tote bag. A scrappy, useful tool (a cost calculator, a template, a checklist) that operators actually bookmark. A cold outbound sequence so specific and human that people reply just to say "how did you know that?" A customer story told so well that their competitor calls us. Something we haven't thought of. That's the real point of this list. What you'll own Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each. The story. What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical, so sound like someone who gets it. The audience. Build a following of apparel operators who read us because we're useful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made. The machine. We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. One person with great tooling should do what used to take four. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on. The team. Show us where more capacity creates leverage, and we'll build the function around you. You're probably our person if... You've built something. A campaign, a newsletter, a community, a side project, a growth hack that made money. Big or small, it's yours, and you can tell us what happened and what you'd do differently. Bonus points if it flopped first. You've been the whole marketing team, or close to it, with nobody to hand work to. Ideally 5+ years in, but if you've done more with less time, show us. You get scrappy when there's no budget. Constraints make you more creative, not less. You'd rather own the whole funnel than perfect one slice of it. You think in pipeline and payback. You want your name next to a revenue number. You find the bottleneck yourself and argue from data about where the next dollar goes. You're competitive and you don't quit. When three channels fail, you try a fourth. When the fourth fails, you try something weird. Probably not a fit if... You want a playbook and a manager to tell you what to run. You'd rather go deep on one channel than figure out ten. You measure success in reach, not revenue. "That's not my job" has ever come out of your mouth. Bonus points Category creation experience. An apparel, fashion, retail, or manufacturing background (you know what a tech pack is and why line sheets cause fights). B2B experience selling into an industry that doesn't think of itself as a software buyer. Experience marketing a business where the sale isn't purely self-serve. Why take this You'll own it. First marketing hire, strategy is yours, and the team is likely yours to build. The story is untold. The gap between how sourcing works and how it should work is enormous, and almost nobody is telling it well. The product is real. Brands are on the platform and production is moving. You're not marketing a promise. No layers. Small team, direct line to the founders, and a short distance between what you learn and what we build. How to apply No cover letter. In 250 words or less, tell us the most creative, scrappy thing you've ever done to get results, plus the numbers behind it. Then tell us how you'd get Calico in front of 10 apparel brands in the next 30 days with almost no budget.

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Responsibilities

Own marketing across outbound, content, paid channels, partnerships, and events, building qualified pipeline for both software licenses and production. Shape Calico’s positioning and marketing assets, develop an audience with the social media lead, use AI and funnel data to improve performance, and identify where to expand the marketing team.

Requirements

The ideal candidate has built and measured a scrappy marketing campaign, project, or growth initiative and can demonstrate its results; five or more years of experience is preferred, especially in a lean or solo marketing role. They should be resourceful, comfortable owning the full funnel, and focused on pipeline and revenue; apparel, manufacturing, category creation, and complex B2B sales experience are bonuses.

Skills

Growth Marketing
Pipeline Generation
Outbound Marketing
Content Marketing
Paid Advertising
Partnership Marketing
Event Marketing
Brand Positioning
Marketing Strategy
Funnel Optimization
Customer Storytelling
Marketing Analytics
Data Analysis
AI Tools
B2B Marketing
Team Building

Visa sponsorship

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Keywords

Unify
Artificial Intelligence
Apparel Manufacturing
Sourcing
Software Licenses
Production
Pipeline Generation
Outbound
Content Marketing
Paid Advertising
Partnerships
Events
Brand Positioning
Website
Pricing
Sales Decks
Social Media
Customer Stories
Funnel Instrumentation
Marketing Analytics
Data Enrichment
Sequencing
Category Creation
B2B Marketing
Trade Shows
Tech Packs
Line Sheets

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