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Closed listing

Cameron Stephens

CAREERS

Toronto, ON, Canada

Job type: Full-time
Closing date: Oct 6, 2026
Experience: 6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets
Posting language: English
Posted: Jul 14, 2026

This opening has closed.

The original listing is kept below for reference.

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Original job description

Archived listing. The details below describe a past opening.

Full-TimeToronto, ON$150,000 to $175,000 plus bonusChief of Staff

Cameron Stephens is looking for a marketing leader to build and elevate the function at one of Canada’s most respected commercial real estate capital managers. The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands-on without a large team behind them. Strong writing is central to the role - the successful candidate writes, and writes well, producing the firm’s most important materials personally rather than handing that work to agencies or junior staff.

At Cameron Stephens, marketing is a strategic function. The Head of Marketing & Communications works closely with the leadership team on go-to-market decisions, partners directly with Capital Markets and Origination, and brings a genuine point of view on brand, positioning, and commercial priorities.

Reporting directly to the Chief of Staff, this role sits at the intersection of capital markets expertise and modern marketing craft. The successful candidate is digitally savvy, comfortable with AI tools, and fluent in the language of capital management, real estate funds, and wealth. As the firm’s marketing function matures, there’s a clear path for this role to grow in scope and seniority.

Marketing to Two Complementary Audiences

What sets this role apart from a conventional asset management marketing position is the mandate to market to two distinct audiences that together make up Cameron Stephens’ business model. On one side are investors - institutional investors, family offices, and high-net-worth individuals who supply the capital the firm deploys. On the other are borrowers - the real estate operators and sponsors who use that capital to finance their projects. The two audiences reinforce each other: credibility with one builds momentum with the other, much like two halves of a single whole.

The Head of Marketing & Communications will build a unified brand that resonates credibly with both investors and borrowers, tailoring messaging, content, and channels to each audience’s distinct context and decision-making process. That’s what makes the role strategic: it takes judgment about how the two audiences reinforce each other, beyond simply producing materials for each in isolation.

Key Responsibilities

Brand Strategy & Positioning

Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape
Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent
Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications
Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities

Thought Leadership & Content

Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long-term credibility
Author and produce high-quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts
Identify and develop emerging industry trends to position Cameron Stephens as a forward-thinking voice in the market
Develop and place sponsored content in key financial publications and digital channels
Build a content engine that educates, attracts, and retains investors and intermediaries

Sales Enablement & Origination Support

Serve as a strategic partner to Capital Markets and Origination, helping shape go-to-market approach and priorities
Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets - owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production
Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices)
Support new product launches with go-to-market strategy, naming, and positioning materials
Develop materials that articulate fund structures, return profiles, and competitive differentiation with clarity and precision

Digital Marketing & Communications

Own the Cameron Stephens website - strategy, architecture, content, and performance
Lead social media strategy and execution across LinkedIn and other relevant platforms, with an emphasis on building professional credibility and audience reach
Develop and execute email marketing programs, including investor updates, market intelligence, product launches, and nurture campaigns
Monitor, analyze, and optimize digital performance using data and analytics tools
Ensure all digital communications comply with applicable securities and marketing requirements across the firm’s registrations (EMD, IFM, restricted-PM)

Public Relations & Media

Develop and execute a proactive PR strategy to elevate the firm’s profile in financial, business, and trade media
Build and manage relationships with key journalists, editors, and media contacts in the investment and real estate sectors
Draft press releases, media pitches, and executive talking points
Manage reputational risk and serve as the firm’s communications lead for sensitive or market-sensitive announcements

Events, Conferences & Speaking Opportunities

Identify, evaluate, and manage the firm’s participation in key industry conferences, forums, and events across Canada and internationally. Conference presence is the single biggest lever the firm has for building awareness and credibility with core audiences
Develop a speaking engagement strategy for senior leadership to build brand credibility and thought leadership visibility
Oversee the planning and execution of proprietary investor events, roundtables, and client entertainment that reflect the firm’s differentiated style
Manage all event logistics, sponsorships, and post-event follow-up in partnership with the broader team

Social Impact

Ensure the firm’s social impact initiatives are reflected authentically across marketing channels, reinforcing core values and employer-of-choice branding
Champion Cameron Stephens Cares, the firm’s charitable giving program focused on housing, humanity, and hospitals, ensuring its impact is communicated authentically to employees, clients, and the broader community

Required

Qualifications & Experience

6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets
Working knowledge of Canadian investment management, real estate funds, private credit, and/or wealth management, with a solid understanding of the product, the investor, and the regulatory environment
Proven experience as both a marketing strategist and a hands-on executor: comfortable building a strategy on Monday and writing copy on Tuesday
A genuine content creator with strong writing and storytelling ability, demonstrated through work the candidate has personally authored rather than simply directed or edited. The candidate should be capable of producing copy on par with this position overview, translating complex financial concepts into clear, compelling content
Digital fluency, including website management (CMS, SEO, analytics), social media strategy, email marketing platforms (HubSpot, Mailchimp or equivalent), and performance reporting
Comfortable using AI tools to accelerate research, drafting, content production, and analytics, with the judgment to know where human craft and compliance review need to take over
Experience quarterbacking or contributing to pitch decks, fund marketing materials, and investor communications, including briefing and managing external design resources
Familiarity with securities marketing requirements relevant to the firm’s registrations (EMD, IFM, restricted-PM)

Strongly Preferred

MBA or equivalent graduate-level business or finance education
Experience at an alternative asset manager, real estate investment firm, or private equity firm
Established relationships within Canadian financial media, distribution networks, or the institutional investment community
Experience managing PR agencies, creative agencies, or freelance content contributors
Track record of building or significantly scaling a marketing function

Leadership Competencies

The ideal candidate will demonstrate the following qualities that define success at Cameron Stephens:

Strategic ownership: treats marketing as a driver of commercial outcomes and brings a genuine point of view to leadership discussions
Content craft: writes and creates at a high calibre personally, treating the written word as core to the role
Commercial fluency: understands how the firm makes money and tailors marketing priorities to support origination, capital raising, and investor retention
Builder’s mindset: energized by establishing systems, content engines, and processes where few currently exist
Complementary-audience thinking: sees investors and borrowers as two reinforcing halves of one business model, and markets to both in a way that strengthens the whole
Hands-on execution: comfortable moving fluidly between high-level strategy and the close, detailed work of writing, designing, and producing
Judgment under ambiguity: makes sound prioritization calls with a lean team and a finite budget
Credibility with sophistication: communicates with the nuance and precision that institutional and high-net-worth audiences expect

Why This Role Matters

Cameron Stephens has built an exceptional track record in capital management. The ambition now is to make sure that track record is known, understood, and respected by a broader universe of investors, intermediaries, and industry peers.

The Head of Marketing & Communications will be a key architect of that reputation, shaping how the market sees Cameron Stephens through every piece of content published, every event attended, every pitch presented, and every conversation sparked. It’s a rare opportunity for genuine ownership of a brand with strong fundamentals and real upside, in a role the firm has built as a strategic priority.

The ideal candidate is someone who has spent time in the investment world, understands what institutional and wealth management clients care about, and knows how to market with the sophistication those audiences demand, while also being a creative, energetic marketer who can roll up their sleeves and make things happen.

Appendix: Marketing Channel Framework

The following framework reflects how Cameron Stephens views the strategic role of each marketing channel. It’s meant as context for the role, showing the breadth of channels the Head of Marketing & Communications will be expected to prioritize and orchestrate.

Website (Owned Media)

The fundamental source of information for prospects who are brand-unaware or early in the client journey. Sustained investment ensures the website reflects the firm’s evolving market positioning.

Sales Enablement Materials (Owned Media)

Pitch decks, fund fact sheets, and corporate materials across the firm’s fund suite, including CSEC, BSHY, CSMT, the Senior Debt Fund, the New B Funds, WCHY, and others. The firm requires an ongoing capability to develop timely, strategic, and relevant sales enablement content.

Social Media (Owned Media)

Story lines rotate across debt, equity, capital markets, employer-of-choice branding, and social impact to keep the firm’s presence varied and credible.

Content Marketing (Owned, Earned, Paid)

A cornerstone of effective B2B marketing. Content exploring industry trends and economic insight positions the firm as an authority and builds trust, including the development of speaker profiles and reputation.

Conferences

The single biggest opportunity to drive awareness and credibility among core target audiences, through presence at relevant conferences and forums and pursuit of strategic sponsorships, panels, and speaking opportunities.

Events

Cameron Stephens events are executed with a level of flair that is highly differentiated, and clients and employees value it.

Client Entertainment

Fundamental to the sales culture and relationship building at the firm, supporting long-term relationships with borrowers and investors built on loyalty and trust.

Public Relations

Targeted PR positions the firm as an authority in real estate asset management, driving interest and engagement from investors and borrowers and elevating industry-leading thought leadership and research.

Paid Digital Media

A disciplined, test-and-learn approach to paid media within a limited budget, including sponsored content placed through targeted industry channels.

Social Impact

Giving back in meaningful and impactful ways is core to the firm. Marketing ensures social impact is reflected authentically across channels, living the firm’s core values and supporting employer-of-choice branding.

We are committed to providing equal opportunities for persons with disabilities. Accommodations are available at all stages of the recruitment process, at the candidate’s request.

FOLLOW US ON LINKEDIN!

Toronto: 416-591-8787

Calgary: 403-797-4828

Vancouver: 604-551-4114

Contact Us

About employer

More about this job

Responsibilities

Lead the firm’s marketing strategy, brand positioning, and communications, while personally creating thought leadership and investor-facing content. Partner with leadership, Capital Markets, and Origination to support fundraising and business development through digital marketing, sales materials, public relations, events, and social impact communications.

Requirements

Requires 6–10+ years of progressive marketing experience, including meaningful experience in financial services, investment management, asset management, or capital markets, along with knowledge of Canadian investment management, real estate funds, private credit, wealth management, and relevant securities marketing requirements. Candidates should be strong hands-on writers and strategists with digital marketing, sales enablement, and AI-tool experience; an MBA or equivalent graduate-level business or finance education is preferred.

Skills

Marketing Strategy
Brand Positioning
Strategic Communications
Content Creation
Financial Writing
Thought Leadership
Sales Enablement
Digital Marketing
Website Management
Search Engine Optimization
Social Media Marketing
Email Marketing
Public Relations
Media Relations
Event Management
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Capital Markets
Commercial Real Estate
Capital Management
Real Estate Funds
Private Credit
Wealth Management
Institutional Investors
High-Net-Worth Individuals
Brand Strategy
Market Positioning
Thought Leadership
Investor Communications
Sales Enablement
Go-To-Market Strategy
Website Management
Content Management System
Search Engine Optimization
Marketing Analytics
LinkedIn
Email Marketing
HubSpot
Mailchimp
Artificial Intelligence Tools
Securities Marketing Compliance
EMD
IFM
Restricted Portfolio Manager
Public Relations
Media Relations
Conference Sponsorships

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