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Added 5 mins ago
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Cameron Stephens

Head of Marketing & Communications

Toronto, ON, Canada

Job type: Full-time
Apply by: Mar 27, 2027
Experience: 6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets
Posting language: English
Posted: Sep 28, 2026

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Original job description

*For the full job description, please visit our careers page.

Cameron Stephens is a leading Canadian commercial real estate investment manager with a strong record of partnering with borrowers and developers to deliver consistent, attractive risk‑adjusted returns. As a significant non‑bank commercial real estate lender in Canada, the firm manages approximately $4.0 billion in assets. Cameron Stephens deploys capital on behalf of a diverse set of partners, including major insurance companies, banks, pension funds, family offices, credit unions, and individual investors. The organization offers a dynamic, growth-focused environment for professionals interested in real estate finance, capital markets, and institutional investment management.

Cameron Stephens is looking for a marketing leader to build and elevate the function at one of Canada’s most respected commercial real estate capital managers. The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands-on without a large team behind them. Strong writing is central to the role - the successful candidate writes, and writes well, producing the firm’s most important materials personally rather than handing that work to agencies or junior staff.

At Cameron Stephens, marketing is a strategic function. The Head of Marketing & Communications works closely with the leadership team on go-to-market decisions, partners directly with Capital Markets and Origination, and brings a genuine point of view on brand, positioning, and commercial priorities.

Reporting directly to the Chief of Staff, this role sits at the intersection of capital markets expertise and modern marketing craft. The successful candidate is digitally savvy, comfortable with AI tools, and fluent in the language of capital management, real estate funds, and wealth. As the firm’s marketing function matures, there’s a clear path for this role to grow in scope and seniority.

Key Responsibilities

Brand Strategy & Positioning

Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape
Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent
Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications
Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities

Thought Leadership & Content

Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long-term credibility
Author and produce high-quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts
Identify and develop emerging industry trends to position Cameron Stephens as a forward-thinking voice in the market
Develop and place sponsored content in key financial publications and digital channels
Build a content engine that educates, attracts, and retains investors and intermediaries

Sales Enablement & Origination Support

Serve as a strategic partner to Capital Markets and Origination, helping shape go-to-market approach and priorities
Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets - owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production
Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices)
Support new product launches with go-to-market strategy, naming, and positioning materials
Develop materials that articulate fund structures, return profiles, and competitive differentiation with clarity and precision

Digital Marketing & Communications

Own the Cameron Stephens website - strategy, architecture, content, and performance
Lead social media strategy and execution across LinkedIn and other relevant platforms, with an emphasis on building professional credibility and audience reach
Develop and execute email marketing programs, including investor updates, market intelligence, product launches, and nurture campaigns
Monitor, analyze, and optimize digital performance using data and analytics tools
Ensure all digital communications comply with applicable securities and marketing requirements across the firm's registrations (EMD, IFM, restricted-PM)

Public Relations & Media

Develop and execute a proactive PR strategy to elevate the firm’s profile in financial, business, and trade media
Build and manage relationships with key journalists, editors, and media contacts in the investment and real estate sectors
Draft press releases, media pitches, and executive talking points
Manage reputational risk and serve as the firm’s communications lead for sensitive or market-sensitive announcements

Events, Conferences & Speaking Opportunities

Identify, evaluate, and manage the firm’s participation in key industry conferences, forums, and events across Canada and internationally. Conference presence is the single biggest lever the firm has for building awareness and credibility with core audiences
Develop a speaking engagement strategy for senior leadership to build brand credibility and thought leadership visibility
Oversee the planning and execution of proprietary investor events, roundtables, and client entertainment that reflect the firm’s differentiated style
Manage all event logistics, sponsorships, and post-event follow-up in partnership with the broader team

Social Impact

Ensure the firm’s social impact initiatives are reflected authentically across marketing channels, reinforcing core values and employer-of-choice branding
Champion Cameron Stephens Cares, the firm’s charitable giving program focused on housing, humanity, and hospitals, ensuring its impact is communicated authentically to employees, clients, and the broader community

Qualifications

6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets
Working knowledge of Canadian investment management, real estate funds, private credit, and/or wealth management, with a solid understanding of the product, the investor, and the regulatory environment
Proven experience as both a marketing strategist and a hands-on executor: comfortable building a strategy on Monday and writing copy on Tuesday
A genuine content creator with strong writing and storytelling ability, demonstrated through work the candidate has personally authored rather than simply directed or edited. The candidate should be capable of producing copy on par with this position overview, translating complex financial concepts into clear, compelling content
Digital fluency, including website management (CMS, SEO, analytics), social media strategy, email marketing platforms (HubSpot, Mailchimp or equivalent), and performance reporting
Comfortable using AI tools to accelerate research, drafting, content production, and analytics, with the judgment to know where human craft and compliance review need to take over
Experience quarterbacking or contributing to pitch decks, fund marketing materials, and investor communications, including briefing and managing external design resources
Familiarity with securities marketing requirements relevant to the firm's registrations (EMD, IFM, restricted-PM)

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More about this job

Responsibilities

Lead the firm’s brand strategy, positioning, content, digital marketing, public relations, and communications, personally producing high-quality materials and thought leadership. Partner with leadership, Capital Markets, and Origination on go-to-market strategy, sales enablement, investor communications, events, and authentic communication of social impact initiatives.

Requirements

Requires 6–10+ years of progressive marketing experience, including meaningful experience in financial services, investment management, asset management, or capital markets, and working knowledge of Canadian investment management, real estate funds, private credit, or wealth management. Candidates must combine strategic leadership with hands-on writing and execution, digital marketing fluency, experience with investor and fund marketing materials, comfort using AI tools, and familiarity with relevant Canadian securities marketing requirements.

Skills

Brand Strategy
Market Positioning
Content Strategy
Financial Writing
Thought Leadership
Sales Enablement
Investor Communications
Digital Marketing
Website Management
Search Engine Optimization
Social Media Marketing
Email Marketing
Public Relations
Media Relations
Event Management
Securities Marketing Compliance

Visa sponsorship

Not detected in the job text

Keywords

Commercial Real Estate
Capital Markets
Investment Management
Asset Management
Private Credit
Wealth Management
Real Estate Funds
Brand Identity
Market Positioning
Messaging Architecture
Thought Leadership
Investor Letters
Market Commentaries
Fund Fact Sheets
Pitch Decks
Go-To-Market Strategy
Website Management
Content Management System
Search Engine Optimization
Web Analytics
LinkedIn
Email Marketing
HubSpot
Mailchimp
Artificial Intelligence Tools
Public Relations
Media Relations
Investor Communications
Securities Marketing Compliance
EMD

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