Company Description Canada Create™ is a Toronto-based digital marketing agency founded in 2008, specializing in web development, branding, SEO, social media marketing, and lead generation. The agency focuses on building complete, technology-driven brands for clients across diverse industries and global markets. A multicultural team environment encourages different perspectives, complementary skills, and adaptability to international clients. Creativity and openness are core values, supporting continuous innovation and the delivery of tailored digital solutions. Canada Create™ offers a collaborative setting for professionals who want to make a tangible impact on clients’ growth and visibility.
Role Description The Head of Artificial Intelligence will lead the AI strategy and implementation across Canada Create™’s digital marketing, SEO, and web development services. This is a full-time, on-site role based in the Greater Toronto Area, Canada. Day-to-day responsibilities include identifying AI opportunities within agency workflows, designing and overseeing development of AI-powered tools for content optimization, customer segmentation, and performance analytics. The role involves managing data pipelines, guiding experimentation with machine learning models, and ensuring that AI solutions align with business goals, client needs, and ethical standards. The Head of AI will collaborate closely with developers, marketers, and leadership to integrate AI capabilities into client projects, mentor team members, and evaluate emerging technologies to keep the agency at the forefront of innovation.
Qualifications
- Strong foundation in Computer Science, with expertise in algorithms, data structures, and software engineering practices.
- Applied experience in Data Science, including data modeling, statistical analysis, and machine learning for real-world business problems.
- Proficiency in Pattern Recognition, with the ability to design and evaluate models that detect trends and behaviors relevant to digital marketing.
- Hands-on experience with Natural Language Processing (NLP), such as text classification, sentiment analysis, and content generation for marketing contexts.
- Knowledge of Computer Vision techniques for tasks like image classification, asset tagging, and creative content enhancement.
- Advanced skills in programming languages commonly used in AI (e.g., Python, R) and familiarity with frameworks such as TensorFlow, PyTorch, or scikit-learn.
- Experience deploying AI solutions in production environments, including cloud platforms, APIs, and integration with web applications.
- Leadership experience in AI or data teams, with the ability to mentor colleagues, manage projects, and communicate complex concepts to non-technical stakeholders.
- Bachelor’s or Master’s degree in Computer Science, Artificial Intelligence, Data Science, or a related field; relevant industry certifications are an asset.
- Strong analytical thinking, problem-solving abilities, and a commitment to responsible, inclusive, and privacy-conscious AI practices.
