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CANADIAN OLYMPIC COMMITTEE

Coordinator, Content Marketing

Toronto, ON, Canada
Montreal, QC, Canada

$47,800 to $65,700 CAD / year · Full-time

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Job details

Pay: $47,800 to $65,700 CAD / year
Job type: Full-time
Experience: 1-2 years’ experience managing social media platforms for a consumer facing brand or sports property with significant audiences across all social media platforms
Posting language: English
Posted: Oct 7, 2026

Original job description

COORDINATOR, CONTENT MARKETING

Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

The COC is looking for a bilingual Coordinator to join its Content Marketing team. Reporting to the Manager, Social Media Strategy, this individual is responsible for activating the day-to-day brand voice, distribution, and community experience of Team Canada across digital platforms. Acting as the front line of audience interaction, the Coordinator ensures content is delivered, contextualized, and amplified effectively, while translating real-time fan sentiment, cultural signals, and performance into actionable insights for the broader content team. This role plays a critical function in shaping how the brand is experienced in-platform, through direct engagement, reactive storytelling, and smart distribution practices.

LOCATION

This position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.

CORE RESPONSIBILITIES AND PRIORITIES

Content Distribution

Leads the distribution of social media content across all channels
Drives fan engagement by strategically placing content in front of Team Canada/Équipe Canada audience
Owns platform-specific publishing execution, focusing on timing, formatting, captioning, tagging and more
Extends the ROI of content through strategic distribution and repurposing
Identifies early performance signals and adjusts distribution plans in real time
Works directly with social media resources and team members (interns, contractors, agencies) to build a cohesive approach to content
Collaborates with content team to implement best practices for optimizing and testing to help reach business objectives
Owns the distribution of push notification on the official Team Canada mobile app
Execute on tactics following content distribution plans as assigned
Collaborates with content team to implement best practices for optimizing and testing to help reach business objectives

Community Management

Owns real-time brand voice across all community touchpoints for Team Canada/Équipe Canada across social, web and mobile app
Synthesizes fan sentiment and cultural signals for social listening reports with actionable recommendations
Develops and applies response frameworks, tone guidelines, and escalation protocols in line with brand guidelines and governance policy
Obtains feedback and ideas from Team Canada/Équipe Canada fans through genuine conversations, feeding insights back to help inform strategy
Leads comment moderation, DM approach, and amplification frameworks
Builds and sustains culturally resonant, engaged communities by sparking platform-specific conversations across Instagram Close Friends, Broadcast channels, Facebook Groups, and other social/digital communities
Assists with developing tactical plans for Team Canada/Équipe Canada’s social media channels
Stays up to date with the latest social media trends and best practices to help grow Team Canada/Équipe Canada’s online presence

Content Creation

Serves as a key member of the content team, participating in an on-going content planning process
Supports content on Olympic.ca through adaptation, light translation, and occasional writing
Plays a support role in the repackaging of content, transforming one piece of content into multiple effective assets contextual to various platforms
Owns the distribution of Team Canada/Équipe Canada bi-weekly newsletter
Contributes platform knowledge that increases Team Canada/Équipe Canada’s digital presence
Supports editing reels and shorts

Other duties, as assigned

QUALIFICATIONS AND CRITICAL SKILLS

Education and Experience

University Degree, College Diploma or equivalent experience in a relevant field
1-2 years’ experience managing social media platforms for a consumer facing brand or sports property with significant audiences across all social media platforms
Proven experience managing a variety of social media platforms with significant audiences including (but not limited to): Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube
Familiarity working with digital content analytics tools
Experience with Content Production is a strong asset
Experience interacting with athletes and/or personalities and conducting interviews on and off camera is an asset

Skills and Abilities

Fluency in English and French (written and spoken)
Strong understanding of social media best practices
Comfortable working with WordPress, analytics dashboards and distribution tools
Creative and innovative thinker with experience creating digital content
A strong understanding of Team Canada/Équipe Canada’s stakeholders and target audiences is an asset
Strong copywriting and web writing skills
Attention to detail
Basic digital photography and editing experience
A skilled communicator comfortable speaking with internal and external groups
Ability to interpret data and trends to make social media and digital content projections
Knowledge of athletes, NSOs and Canadian sports industry considered an asset
Familiarity with content creation software such as Canva and Adobe Creative Suite
Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery

COMPENSATION

The expected salary range for this role is $47,800 to $65,700 per year. The base pay within this range is based on a number of factors, including relevant experience, skills, qualifications, internal pay equity, and market benchmarks.

As a purpose-led organization, we take a holistic approach to Total Rewards. Our offering is designed to enable employee wellbeing, recognize and reward performance, and support our long-term success. In addition to base pay, eligible employees have access to a wide range of benefits and perks including:

Annual bonus program;
Employee pension program with employer-matched contributions;
Comprehensive health benefits and wellness spending account;
Life and AD&D insurance coverage;
Generous paid time off;
Learning and development programs provided by world class institutions; and
Hybrid work structure.

Certain programs and benefits are subject to eligibility requirements and may be modified in accordance with organizational policies.

This posting is for an existing vacancy.

CONTACT

Please submit your cover letter and resume through ADP by October 20, 2026.

The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free. At the COC, we celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.

Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially.

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More about this job

Responsibilities

The Coordinator is responsible for managing the day-to-day brand voice, content distribution, and community engagement across all digital platforms for Team Canada. They also synthesize fan sentiment and cultural signals into actionable insights to inform the broader content strategy.

Requirements

Candidates must have a university degree or college diploma and 1-2 years of experience managing social media for a consumer-facing brand or sports property. Fluency in both English and French is required, along with proficiency in digital content tools and social media best practices.

Skills

Social media management
Content distribution
Community management
Copywriting
Digital content analytics
Bilingualism
WordPress
Canva
Adobe Creative Suite
Data interpretation
Social listening
Content creation
Digital photography
Video editing
Communication
Attention to detail

Benefits

Annual bonus program
Employee pension program
Comprehensive health benefits
Wellness spending account
Life and AD&D insurance
Paid time off
Learning and development programs
Hybrid work structure

Visa sponsorship

Not detected in the job text

Keywords

Content Marketing
Social Media Strategy
Brand Voice
Community Management
Digital Platforms
Fan Engagement
Content Distribution
Social Listening
Analytics
WordPress
Canva
Adobe Creative Suite
Copywriting
Team Canada
Olympic Movement
Sports Industry
Digital Content
Reels
Shorts
Newsletter
Engagement Frameworks
Performance Metrics
Content Planning
Translation
Stakeholder Management

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