Creative Lead
- Toronto, ON, Canada
- North York, ON, Canada
Salary Range: $70,000 - $76,000 per year. · Full-time
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Job details
- Pay
- Salary Range: $70,000 - $76,000 per year.
- Job type
- Full-time
- Apply by
- Experience
- 3-5 years of experience in brand/marketing design leadership, preferably in the sports, entertainment, or lifestyle industries.
- Posting language
- English
- Posted
Original job description
Canlan Sports is currently looking for a Creative Lead for our North York Head Office!
Salary Range: $70,000 - $76,000 per year.
Job Summary
Canlan Sports is looking for a Creative Lead to shape our brand identity, marketing campaigns, and customer engagement across omni-channel platforms. This is not a UX/UI or product design role - it’s an opportunity to lead the evolution of a bold, engaging sports brand, ensuring our visuals resonate with communities across North America.
The ideal candidate is a brand builder and strategic thinker, capable of leading a team, developing a cohesive visual identity, and delivering impactful marketing creative that drives awareness, retention and engagement. They will collaborate cross-functionally to bring Canlan Sports’ brands to life across digital, print, social, sponsorship activations, and in-person experiences.
Responsibilities
- Brand Identity & Creative Leadership: Define, evolve, and implement Canlan Sports’ brand vision across all marketing and customer touchpoints.
- Marketing Campaign Development: Lead the creative direction for marketing campaigns, sponsorship activations, and promotional content.
- Multi-Channel Creative Execution: Oversee and produce visuals for social media, digital ads, website, email marketing, in-arena experiences, and print.
- Creative Team Leadership: Mentor and manage designers, setting a high standard for brand consistency and creative excellence.
- Cross-Functional Collaboration: Work closely with marketing, sponsorship, sales, and content teams to align creative work with business objectives.
- Vendor & Partner Coordination: Manage relationships with external creative partners, agencies, and production vendors.
- Brand Standards Development: Evolve and maintain a cohesive brand style guide, digital asset management platform, and design system that scales across platforms and campaigns.
- 3-5 years of experience in brand/marketing design leadership, preferably in the sports, entertainment, or lifestyle industries.
- Post-secondary accreditation in Graphic Design or a related field.
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects).
- Proficiency in Figma for collaboration and UI prototyping.
- Strong portfolio showcasing brand identity, campaign creative, and marketing assets.
- Ability to develop compelling brand stories through visual design and multi-platform storytelling.
- Excellent communication and presentation skills with experience working with executives and stakeholders.
- Experience managing designers and working with cross-functional teams.
- A passion for sports, recreation, and community engagement.
You Will Work Closely With
- Director, Marketing & CX
- Graphic Designer
- External Partners
- Manager, Content Strategy
- Content Specialist
- Web Developers
- Director, North American Programs
- Product Managers
- Director, Sponsorship Sales
- Customer-Facing Managers and Senior Leadership
If you are interested in this role and becoming part of the Canlan team, please apply online.
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. We are an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices. As part of our recruitment and hiring practices, we may use AI-based tools to assist in the initial screening and assessment of applications. All final hiring decisions are made by human reviewers.
More about this job
Responsibilities
Lead the evolution and consistent application of Canlan Sports' brand identity, directing marketing campaigns and creative across digital, social, print, sponsorship, and in-person channels. Manage and mentor designers, collaborate with internal teams and external partners, and maintain scalable brand standards and creative assets.
Requirements
Requires 3–5 years of brand or marketing design leadership experience, post-secondary accreditation in graphic design or a related field, and advanced Adobe Creative Suite skills with Figma proficiency. Candidates should have a strong portfolio, experience leading designers and collaborating with stakeholders, excellent communication and presentation skills, and an interest in sports and community engagement.
Skills
- Brand Identity Development
- Creative Direction
- Marketing Campaign Development
- Multi-Channel Design
- Team Leadership
- Designer Mentoring
- Cross-Functional Collaboration
- Vendor Management
- Brand Standards Development
- Visual Storytelling
- Adobe Creative Suite
- Figma
- Communication
- Presentation Skills
- Stakeholder Management
- Sports and Community Engagement
Visa sponsorship
Not detected in the job text
Categories
- Creative & Media
- Marketing
- Management & Leadership
- Art & Design
- Sports & Recreation
Keywords
- Brand Identity
- Brand Vision
- Creative Direction
- Marketing Campaigns
- Sponsorship Activations
- Promotional Content
- Social Media
- Digital Advertising
- Website
- Email Marketing
- In-Arena Experiences
- Print Design
- Adobe Creative Suite
- Illustrator
- Photoshop
- InDesign
- Premiere
- After Effects
- Figma
- UI Prototyping
- Visual Storytelling
- Brand Style Guide
- Digital Asset Management
- Design System
- Cross-Functional Collaboration
- Creative Team Leadership
- Vendor Coordination
- Sports Marketing
- Recreational Sports
- Community Engagement