Senior Digital Media Planner

The Digital Media Manager is responsible for executing day-to-day paid search / social media programs. The ideal candidate has previously worked for a performance marketing agency, planning and running paid media campaigns where ROAS and other revenue metrics are the main KPIs. The candidate understands how to prepare a media plan and proposal, and is excited about actively managing campaigns and optimizations on a daily basis.

***ATTENTION***: If you have not managed and run paid digital media campaigns of at least $25,000/mth budget; across Meta, Google and more, with a few years of this type of experience, please do not apply. While we are happy to train more junior roles, this role is for someone who already has the experience necessary to run and manage accounts.

Job Responsibilities

• Increase market share, drive sales and awareness of our clients brands through effective management of paid advertising campaigns.
• Plan paid digital media programs for clients based on defined objectives and ROAS targets.
• Execute paid digital media programs by creating, launching and managing campaigns across a range of platforms.
• Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet expected KPI goals.
• Lead calls and communicate clearly with clients about their advertising programs. Explaining strategy, performance, and data to clients with various amounts of knowledge about digital campaigns.
• Create reports/dashboards for clients containing campaign data, including your insights and actionable recommendations.
• 3+ years experience running paid digital campaigns.
• Must have expertise on the following ad platforms: Google Search Ads, Google Shopping Ads, Meta Ads.
• (Good to have) experience on the following ad platforms: Amazon, YouTube, Google Display, Linkedin, Microsoft/Bing, TikTok, Reddit.
• Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
• Understanding of the marketing funnel and how to bring customers through from awareness to conversion most effectively.
• Excellent english verbal and writing skills.

Job Type: Full-time

Pay: $75,000-$115,000 per year

Benefits:

• Company events
• Extended health care
• On-site parking
• Paid time off
• Work from home/hybrid schedule

Experience:

• media buying (required)
• 3+ years of experience running Google/Meta campaigns (required)
• 3+ years running paid media programs (required)

Work Location: Hybrid remote in Montréal, QC H4E 1A2