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Added 2 mins ago
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Audio Artist II - FC
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Added 5 hours ago
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Added 8 hours ago
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Capgemini

Martech AdTech Engineer

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 3, 2026
Experience: 8+ years of experience in software engineering, data engineering, Martech, AdTech, or digital advertising technology environments.
Posting language: English
Posted: Oct 4, 2026

Original job description

We are looking for a Martech AdTech Engineer to work in a hybrid capacity on a large-scale retail media and data transformation program. You will be responsible for designing, developing, integrating, and supporting solutions across ad serving, audience activation, measurement, analytics, and cloud data platforms. Working closely with solution architects, business stakeholders, platform vendors, and offshore teams, you will help deliver scalable Martech and AdTech capabilities in a fast-paced agile environment.

Engineering & Technical Delivery

Design and implement solutions across ad serving, data pipelines, audience activation, identity, measurement, and reporting platforms.
Translate business and functional requirements into technical designs, integration specifications, and implementation plans.
Develop and maintain APIs, data integrations, event pipelines, and supporting engineering components.
Collaborate with architects, product owners, business analysts, and offshore teams throughout the software delivery lifecycle.
Participate in sprint planning, backlog refinement, technical reviews, and production support activities.
Produce and maintain technical design documents, integration specifications, deployment documentation, and data flow diagrams.

Ad Technology Platforms

Configure and implement retail media ad-serving platforms and supporting integrations.
Develop and support ad-serving capabilities for sponsored products, Product Listing Ads (PLA), display, video, and native advertising formats.
Implement platform migration activities, including tag deployment, campaign migration support, testing, and production cutover activities.
Configure and support integrations with DSPs and advertising platforms, including The Trade Desk, DV360, StackAdapt, and similar ecosystems.
Support campaign enablement workflows, inventory management, ad decisioning, audience targeting, and event tracking capabilities.

Measurement, Attribution & Analytics

Implement measurement frameworks connecting advertising events with customer, loyalty, and transaction data.
Develop data pipelines supporting attribution, reporting, and campaign performance measurement.
Support experimentation and incrementality testing initiatives through data integration and reporting enablement.
Build reporting datasets and metrics required for RMN reporting, including ROAS, new-to-brand, sales lift, share of voice, and related KPIs.
Support clean-room integrations and privacy-safe measurement solutions in collaboration with data and analytics teams.
Develop event ingestion, transformation, and reporting pipelines supporting advertising measurement and analytics.

Data, Cloud & Identity Engineering

Develop and support cloud-native data solutions on Azure,GCP and/or AWS.
Build and maintain Snowflake/Databricks/BigQuery integrations, data pipelines, transformations, and data-sharing capabilities.
Implement identity resolution, audience activation, and audience syndication integrations across marketing and advertising platforms.
Develop first-party audience pipelines supporting targeting, activation, measurement, and reporting use cases.
Support data governance, consent management, lineage, monitoring, and observability requirements in compliance with enterprise standards.

Required Experience

8+ years of experience in software engineering, data engineering, Martech, AdTech, or digital advertising technology environments.
3+ years working within retail media, digital advertising, AdTech, or Martech ecosystems.
Hands-on experience with Azure/GCP/AWS cloud services, data processing, and integration frameworks.
Experience with Snowflake/Databricks, data modelling, ELT/ETL processes, and cloud data warehouse implementations.
Experience integrating Salesforce Marketing Cloud, Salesforce Data Cloud (CDP), or equivalent marketing technology platforms.
Understanding of ad-serving platforms, DSPs, SSPs, header bidding, programmatic advertising, and ad tag management.
Experience supporting retail media platforms such as Kevel, Critus, Google Ad Manager, or equivalent solutions.
Experience working with attribution, measurement, audience activation, and advertising analytics solutions.
Experience working in Agile delivery environments and collaborating with distributed engineering teams.

Technical Skills

Cloud

GCP (BigQuery, Cloud Storage, Pub/Sub, Dataflow, Cloud Run), AWS (S3, Lambda, Kinesis, Redshift), Azure

Data

Snowflake, Databricks, dbt, Apache Spark, Airflow, Kafka / Pub/Sub

AdTech

API-first ad servers, Header bidding, DSP / SSP integrations, Programmatic advertising, Ad tag management, Retail media platforms

Measurement & Analytics

Attribution reporting, Event tracking, Incrementality testing, Clean-room integrations, Campaign performance measurement

Identity

Identity Resolution Platforms, LiveRamp (RampID), Audience activation, Identity resolution, Audience syndication

Integration

REST APIs, GraphQL, Webhooks, Salesforce Marketing Cloud APIs, Salesforce Data Cloud, ETL / ELT pipelines

Apply About employer

More about this job

Responsibilities

Design, build, integrate, and support Martech and AdTech solutions spanning ad serving, audience activation, identity, measurement, analytics, and cloud data platforms. Deliver retail media advertising integrations, data pipelines, reporting, and production support in collaboration with architects, business stakeholders, vendors, and distributed teams.

Requirements

Requires 8+ years of experience in software engineering, data engineering, Martech, AdTech, or digital advertising, including 3+ years in retail media, digital advertising, or related ecosystems. Candidates should have hands-on cloud and data platform experience, familiarity with ad-serving and programmatic technologies, marketing platform integrations, measurement and audience activation, and Agile delivery.

Skills

Ad Serving
Retail Media
Programmatic Advertising
DSP And SSP Integrations
Cloud Data Engineering
Snowflake
Databricks
Data Pipelines
ETL And ELT
Audience Activation
Identity Resolution
Attribution And Measurement
Advertising Analytics
REST APIs
Salesforce Marketing Cloud
Agile Delivery

Visa sponsorship

Not detected in the job text

Keywords

Martech
AdTech
Retail Media Networks
Ad Serving
Sponsored Products
Product Listing Ads
Programmatic Advertising
Header Bidding
DSP
SSP
The Trade Desk
DV360
StackAdapt
Kevel
Google Ad Manager
Azure
Google Cloud Platform
AWS
Snowflake
Databricks
BigQuery
dbt
Apache Spark
Airflow
Kafka
Salesforce Marketing Cloud
Salesforce Data Cloud
LiveRamp
Identity Resolution
Incrementality Testing

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