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Added 7 mins ago
C
Business Development Representative
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- Full-time
Log all activity, lead status, and qualification notes accurately in our CRM and sales engagement tools.
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- Full-time
…for various initiatives, employing low tech solutions (ex. CRM, SharePoint, etc.) to ensure effective organization for all of GTB…
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- Full-time
7. Proficient in using CRM software and other sales tools.
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Technology Lifecycle Services Renewals Sales Specialist Intern – Entry Level Sales Program 2027
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Added 5 hours ago
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Gestionnaire de performance, Québec city
AutoTrader.ca
Quebec, QC
- Full-time
Chez Activix, nous aidons les concessionnaires automobiles à améliorer leur performance grâce à des solutions CRM, à l'intelligence artificielle et à un accompagnement stratégique. Notre…
Added 5 hours ago
TI
Inside Sales Representative-French & English
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Working knowledge of various technology and software programs, such as MS Office, Shopify, and CRM systems.
Added 6 hours ago
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Senior Full Stack Java Engineer - Workforce Management (WFM)
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Canada
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Experience integrating WFM with ACD, routing, HR, payroll, CRM, or data warehouse platforms.
Added 7 hours ago
TC
Full Stack Software Developer (Java/React) - Technical Lead
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Added 8 hours ago
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Sales Representative - Industrial
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Added 8 hours ago
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Business Development Officer - Workforce Development (Project)
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Calgary, AB
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…information within the College’s customer relationship management (CRM) system and databases, using available automation tools to track leads, activities, performance measures, and progress…
Added 8 hours ago
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Business Development Officer - Workforce Development (Temporary)
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Calgary, AB
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Added 8 hours ago
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Finance Manager, Operations
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Added 8 hours ago
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Senior Director, Enterprise Technology Services
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Added 8 hours ago
VP
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Added 9 hours ago
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Senior Automation Specialist
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Added 9 hours ago
NF
Client Service Associate
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Mississauga, ON
- Full-time
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Added 10 hours ago
MC
Technical Consultant III (35732)
Myticas Consulting
Toronto, ON
- Full-time
Support integrations with enterprise systems including core banking, billing, CRM, servicing, payments, reporting, data platforms, and downstream financial systems.
Added 11 hours ago
CW
Business Development Specialist, full-time position
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Burnaby, BC
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Manage and update the Customer Relationship Management (CRM) database (Microsoft Dynamics), including - scheduled calls, updated client records, notes from each call, and appointments set

Capital Group

Product Marketing Specialist Senior

Toronto, ON, Canada

Canada Base Salary Range: $93,680.00 - $149,888.00 · Full-time

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Job details

Pay: Canada Base Salary Range: $93,680.00 - $149,888.00
Job type: Full-time
Apply by: Oct 31, 2026
Experience: Minimum of 3-5 years of experience in marketing or related roles.
Posting language: English
Posted: Oct 13, 2026

Original job description

“I can be myself at work.”

You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness - and we’re committed to fostering a strong sense of belonging in a respectful workplace.

We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community.

“I can influence my income.”

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses.

“I can lead a full life.”

You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success.

Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
Access on-demand professional development resources that allow you to hone existing skills and learn new ones

Primary responsibilities/essential functions:

Drive marketing strategy and campaign development and execution for retail, retirement and institutional investment products such as mutual funds, ETFs, SMAs, equity, fixed income, separate accounts, etc. (across institutional, retail, and strategic account channels)
Create marketing materials and support product launches in collaboration with product, sales, and digital teams.
Conduct market research, analyze customer insights and develop proposals to inform marketing strategies.
Tracking and report on marketing campaign performance and effectiveness.
Manage the creation for a range of materials independently – e.g. marketing materials, sales books and promotional/defense literature, and other tactics to support various marketing initiatives.
Ensure that the latest product messaging and insights are consistent across our marketing channels.
Drive delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities.
Provide administrative support for marketing initiatives as needed.

Skills/qualifications:

Experience in marketing or a related field, preferably in the financial services or retirement product or asset management industry.
Strong communication and organizational skills.
Ability to work effectively in a team environment.
Knowledge of marketing technology and tools.

Specific Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3-5 years of experience in marketing or related roles.
CFA, CFA candidacy or similar investment accreditation is beneficial
Strong analytical skills and experience with data-driven marketing.
Proven track record of supporting successful marketing campaigns.
Experience with digital marketing tools and platforms.
Ability to manage multiple projects and meet deadlines.
Familiarity with CRM systems and marketing automation tools

Core requirements:

N/A - all role requirements are captured in the sections above.

Working conditions:

N/A - this role doesn’t require any environmental conditions inherent to the job that would be considered outside of a normal office environment.

“I can apply in less than 4 minutes.”

You’ve reviewed this job posting and you’re ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.

“I can learn more about Capital Group.”

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.

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Canada Base Salary Range: $93,680.00 - $149,888.00

‎

Capital offers a competitive compensation package that includes eligibility for two bonus programs and a contribution to the group retirement plan (subject to requirements of each plan).

You can learn more about our compensation and benefits here.

Temporary positions are excluded from the above-mentioned compensation and benefit plans.

For Quebec based roles: As this role will closely collaborate with colleagues in offices throughout North America, it is a necessary requirement for the candidate to speak English.

This job posting is to hire for a current vacancy.

We use Artificial Intelligence (“AI”) enhanced tools that include features to help us match the skills and interests that applicants provide in their resume and job application to the position requirements. Such AI features support our hiring team to make final hiring or assessment decisions. All AI features utilized in our technologies include a human in the loop approach.

We welcome and encourage applications from people with disabilities. If you require accommodation during the recruitment and selection process, please let our Talent Acquisition team know.

We are an equal opportunity employer, which means we comply with applicable laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of a protected ground, including race, religion, age, gender, disability, sexual orientation and marital/family status.

‎

Apply About employer

More about this job

Responsibilities

Drive marketing strategy and campaign development for various investment products while collaborating with product, sales, and digital teams. Conduct market research, analyze customer insights, and manage the creation of marketing materials to support business priorities.

Requirements

Requires a Bachelor's degree in Marketing, Business, or a related field with 3-5 years of experience in marketing. Strong analytical skills, familiarity with CRM and marketing automation tools, and experience in the financial services or asset management industry are essential.

Skills

Marketing strategy
Campaign development
Market research
Customer insights
Data-driven marketing
Digital marketing
CRM systems
Marketing automation
Communication skills
Organizational skills
Project management
Financial services knowledge
Asset management
Investment products
Analytical skills

Benefits

Competitive salary
Bonuses
Company-funded retirement contribution
Generous time-away
Health benefits
Flexible work options
2-for-1 matching gifts
Annual grants for charitable organizations
Professional development resources

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
Marketing Strategy
Campaign Execution
Retail Investment
Institutional Investment
Mutual Funds
ETFs
SMAs
Equity
Fixed Income
Market Research
Customer Insights
Marketing Materials
Sales Books
Data-Driven Marketing
Digital Marketing Tools
CRM
Marketing Automation
CFA
Asset Management
Retirement Products
Financial Services
Project Management
Strategic Accounts
Performance Tracking

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