Sales Manager

Company Description CaribbeanFood.ca is a premier e-commerce brand and online destination for authentic Caribbean food products, offering top-quality essentials and specialty items at competitive wholesale prices. With a curated catalog ranging from everyday staples to unique, exotic flavors, it serves both home cooks and business owners seeking reliable distributor deals. The company enhances the customer experience through Club Caribb, a membership program that provides exclusive perks, recipes, swag, and members-only offers. Backed by strong Google ratings, active social media engagement, and responsive customer support, CaribbeanFood.ca is owned by International Food Brands Canada Inc. and led by a dedicated leadership team committed to delivering outstanding service.
Role Description The Sales Manager is a full-time, on-site role based in Toronto, ON, responsible for driving revenue growth across retail and wholesale channels. This role includes managing existing client relationships, identifying and pursuing new business opportunities, and developing sales strategies to expand market reach. The Sales Manager will collaborate with marketing, operations, and customer service teams to optimize pricing, promotions, and customer experience, while monitoring sales performance and preparing regular reports and forecasts. Daily responsibilities also include leading and coaching sales staff, ensuring accurate order processing, participating in trade events or local promotions, and maintaining an in-depth understanding of CaribbeanFood.ca’s product offerings and value proposition.
Qualifications

• Sales and business development skills, including prospecting, account management, and negotiation.
• Experience in retail, wholesale, or e-commerce sales, preferably in food, grocery, or consumer packaged goods.
• Strong communication and presentation skills, with the ability to build trust-based relationships with diverse clients.
• Analytical skills for interpreting sales data, setting targets, and preparing performance reports and forecasts.
• Team leadership experience, including coaching, goal-setting, and performance management.
• Comfort with CRM tools, online marketplaces, and basic office software (e.g., spreadsheets, presentations).
• Knowledge of Caribbean food products or multicultural food markets is an asset.
• Ability to work on-site in Toronto, ON, with occasional local travel to meet clients or attend events.
• Post-secondary education in Business, Marketing, or a related field, or equivalent professional experience.