MARKETING & BUSINESS DEVELOPMENT SPECIALIST (Part-Time)

ABOUT CB WILKINSON

CB Wilkinson is a Toronto-based integrated development and construction company specializing in residential and mixed-use developments, commercial construction and trade services.

Our builder-led approach brings together development expertise, construction management, procurement and trade services to deliver high-quality projects with greater speed, efficiency and cost certainty.

We work with our affiliated CB companies as well as third-party developers, investors, property owners and commercial clients. As we continue to grow, we're focused on strengthening our market presence, showcasing our capabilities and building relationships that support future opportunities.

THE OPPORTUNITY

We're looking for a creative, resourceful and highly organized Marketing & Business Development Specialist to support the execution of CB Wilkinson's marketing initiatives while helping to nurture new business leads for the company.

Working under the direction of the Director of Marketing and alongside an external marketing agency, you'll help bring our plans to life through content creation, digital communications, business development materials and project coordination.

Our external marketing partner will provide industry expertise, marketing strategy, creative direction and specialized services. Your role will focus on the hands-on implementation of agreed priorities, helping ensure our marketing activities are consistent, professional and delivered on time.

We're particularly interested in someone who embraces technology, confidently uses AI tools to improve productivity and enjoys taking ownership of projects from start to finish.

This is a part-time position with a focused set of priorities, supported by marketing leadership and external specialists.

KEY RESPONSIBILITIES

1. Content Creation & Digital Marketing

• Create and coordinate engaging content for LinkedIn, company websites and other relevant marketing channels.
• Maintain and update website content, including project information, services, team profiles and company news.
• Work with our Development, Construction and Special Projects teams to gather project updates, photographs, milestones and success stories.
• Draft company announcements, project profiles, employee features and other communications.
• Create and adapt marketing materials using established brand guidelines and templates.
• Manage a consistent, achievable content calendar in collaboration with the Director of Marketing and external agency.

2. Business Development Support

• Prepare, update and maintain corporate presentations, qualifications packages, project profiles, case studies and other business development materials.
• Support leadership with marketing materials for prospective clients, partners and business development opportunities.
• Help showcase CBW's experience and capabilities across Development, Construction, Special Projects and Trade Services.
• Support targeted communications and relationship-building initiatives designed to strengthen existing partnerships and attract third-party business.
• Maintain an organized, accessible library of project information, photography and marketing assets.
• Develop and maintain a database from nurtured leads.

3. Marketing Execution & Coordination

• Implement prioritized marketing initiatives developed with the Director of Marketing and external agency.
• Manage assigned marketing activities, timelines, deliverables and approvals.
• Serve as a day-to-day coordination contact for the external marketing agency, helping translate its recommendations and creative briefs into completed work.
• Coordinate information and materials between internal teams and external marketing partners.
• Support project-specific marketing requirements for CB-affiliated and third-party projects, including photography, signage, hoarding and other materials, as priorities and capacity allow.
• Assist with occasional company events, industry conferences and client engagement initiatives.
• Maintain basic tracking of marketing activities, deliverables and results.

Larger marketing campaigns, specialized creative work, website development and significant project marketing initiatives will be supported by external resources and coordinated through the Director of Marketing.

4. AI, Digital Tools & Process Improvement

• Confidently use AI-powered tools such as ChatGPT, Microsoft Copilot, Canva AI or similar platforms to improve marketing productivity and efficiency.
• Leverage AI to support content development, editing, research, presentations, social media and other marketing materials.
• Use AI to repurpose content across multiple channels and streamline routine tasks.
• Apply strong editorial judgment to ensure AI-assisted materials are accurate, professional and consistent with brand standards.
• Protect confidential company and client information when using AI and digital tools.
• Identify practical opportunities to improve marketing processes and simplify repetitive work.

QUALIFICATIONS

Education & Experience

• Post-secondary education in Marketing, Communications, Business or a related field, or equivalent practical experience.
• 3–5 years of hands-on marketing, communications or related experience.
• Demonstrated experience creating content, coordinating marketing projects and managing competing deadlines.
• Experience working with external marketing agencies, designers or other creative partners.
• B2B marketing or professional services experience preferred.
• Experience in construction, real estate development, architecture, engineering or related industries is required.

Technical Skills

• Demonstrated proficiency using AI tools in everyday marketing work is required.
• Excellent writing, editing and proofreading abilities.
• Strong proficiency in Microsoft Office / PowerPoint.
• Experience managing LinkedIn and other business-focused digital channels.
• Familiarity with website content management systems.
• Ability to create and edit marketing materials using Canva, Adobe Creative Suite or similar tools.
• Familiarity with CRM systems and basic digital analytics is an asset.
• Comfortable learning and adopting new technologies.

WHAT WE'RE LOOKING FOR

A proactive doer: Someone who takes initiative, follows through and enjoys turning ideas into completed work.

An excellent communicator: A strong writer who can take technical information and turn it into clear, engaging content.

An AI-savvy problem solver: Someone who uses technology to work smarter, improve productivity and deliver high-quality results.

Highly organized: Able to manage multiple assignments, coordinate stakeholders and meet deadlines within a part-time schedule.

Creative and resourceful: Comfortable finding solutions, developing content and making the most of available resources.

Independent but collaborative: Confident taking ownership of assigned deliverables while working with marketing leadership, project teams and external specialists.

Business-minded: Understands that effective marketing supports reputation, relationships and business growth.

WHAT SUCCESS LOOKS LIKE

Within the first six months, the successful candidate will have:

• Established a reliable process for managing and executing CBW's priority marketing activities.
• Maintained a consistent, professional presence on LinkedIn and supported regular website updates.
• Developed and organized core corporate and business development materials.
• Established an efficient process for gathering project information, photography and company news.
• Built effective working relationships with CBW's leadership, project teams, Director of Marketing and external agency.
• Demonstrated the ability to independently deliver high-quality work while using AI and digital tools to maximize productivity.

WHY JOIN US?

Make an Impact: Help strengthen the visibility and reputation of a growing development and construction business.

Variety & Creativity: Work across content creation, digital marketing, project communications and business development.

Work with Industry Experts: Collaborate with experienced development and construction professionals and external marketing specialists.

Innovation & Technology: Use modern tools and AI-powered solutions to make marketing more effective and efficient.

Ownership & Flexibility: Take responsibility for meaningful initiatives in a focused, part-time position where results and initiative are valued.

COMPENSATION & BENEFITS

Salary: $40,000–$45,000 annually, based on experience and a 3-day work week.

Benefits: Health and dental benefits, professional development opportunities and other applicable company benefits, subject to eligibility.

JOIN OUR TEAM

If you're a creative, organized and technology-savvy marketer who enjoys turning ideas into results, we'd love to hear from you.

Join CB Wilkinson and help strengthen the market presence of an integrated development and construction business.

To apply for this role please send a cover letter and resume to candyw@cbwilkinson.com