The Partner Business Development Manager (BDM) drives revenue growth by generating pipeline, accelerating solution sales, and executing strategic partner initiatives inside CDW. Acting as a dedicated partner subject matter expert, the BDM serves as a critical liaison between CDW sales, CDW solutions teams, customers, and partner organizations to maximize joint business outcomes. The role focuses on opportunity development, sales enablement, partner advocacy, and strategic execution to increase market share, customer acquisition, and profitability.
What You'll Do
Revenue Growth & Business Development
- Drive pipeline creation and revenue growth through partner-focused sales initiatives.
- Develop strategies that expand share-of-wallet and net-new customer acquisition opportunities.
- Support opportunity progression from discovery through booking and customer adoption.
- Leverage pricing programs, incentives, and partner funding vehicles to maximize profitability.
- Coordinate deal registration activities and partner engagement throughout the sales cycle.
Sales Enablement & Partner Advocacy
- Serve as the primary subject matter expert for assigned partner technologies and solutions.
- Deliver enablement programs for CDW sellers and Solution Architects.
- Facilitate access to partner technical resources, demo environments, assessment tools, and subject matter experts.
- Present the value proposition of CDW and partner solutions to customers and internal stakeholders.
- Support customer-facing webinars, events, campaigns, and industry tradeshows.
Opportunity Management
- Collaborate with Sales and Solution Architects to identify, qualify, and develop opportunities.
- Provide competitive positioning, business value analysis, ROI/TCO guidance, and strategic sales support.
- Assist with quoting, ordering, pricing validation, and escalation management.
- Align CDW and partner professional services capabilities to customer requirements.
- Maintain visibility into opportunity progress and pipeline performance.
Partner Relationship Management
- Act as the primary point of contact between CDW and assigned partner teams.
- Provide feedback from customers, sellers, and technical resources to improve partner strategies.
- Support integration of partner programs into CDW sales motions and operational processes.
- Evangelize CDW capabilities within partner organizations.
- Assist in the development and execution of joint go-to-market initiatives.
Key Responsibilities
- Generate, develop, and accelerate partner-related sales opportunities.
- Build strong working relationships with CDW sales teams, Solution Architects, and partner stakeholders.
- Deliver sales and technical enablement activities across assigned business units.
- Monitor, manage, and report on pipeline health and opportunity progression.
- Drive seller engagement and awareness of partner programs and solutions.
- Participate in quarterly business reviews and strategic planning sessions.
- Support achievement of assigned revenue, gross profit, and customer acquisition targets.
Required Qualifications
What We Expect of You
- Bachelor's degree or equivalent work experience.
- 5+ years of experience in IT sales, business development, field sales, technical pre-sales, channel sales, partner management, or a related field.
- Demonstrated experience achieving revenue and growth targets.
- Strong understanding of partner ecosystems, channel programs, and technology sales motions.
- Ability to communicate complex technical concepts to both technical and non-technical audiences.
- Proven ability to influence stakeholders across multiple organizations and functions.
- Excellent presentation, communication, and relationship-building skills.
Preferred Qualifications
- Experience working within a Value-Added Reseller (VAR), systems integrator, distributor, or technology manufacturer environment.
- Relevant partner sales or technical certifications.
- Experience supporting enterprise technology solutions and services.
- Familiarity with Salesforce CRM and pipeline management processes.
Key Performance Indicators
Success In This Role May Be Measured Through
- Net-new customer acquisition
- Revenue growth
- Gross profit contribution
- Pipeline creation and conversion
- Sales and technical enablement effectiveness
- Strategic initiative execution
- Partner and stakeholder satisfaction
- Process improvement and operational effectiveness
Working Relationships
The Partner Business Development Manager Collaborates Closely With
- CDW Account Managers and Sales Leaders
- Solution Architects and Technical Resources
- Partner Alliance and Channel Teams
- Marketing Teams
- Professional Services Teams
- Distributor and Vendor Partners
- Customer Stakeholders
At CDW, we strive to offer market-competitive total rewards packages to attract and retain talent. As such, we are committed to pay transparency and ensuring fair compensation for all our coworkers. Each of our roles is assigned a salary range that is informed by multiple sources of market data. We determine individual pay within a given range based on a candidate's prior experience, knowledge, skills and abilities. This approach allows us to offer competitive and equitable salaries that reflect the value and responsibilities of each role at CDW. Salaries are based on a 40-hour workweek, and paid on a bi-weekly payroll schedule.
Pay range: $51,500- $ 76,220, depending on experience and skill set
CDW is committed to being an AI-fluent organization
We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances - not replaces - human creativity and decision-making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do - it’s how we do it. At CDW we act as one - building trust, speaking candidly, and working together to achieve more. We play to win - focusing on what matters most and delivering for our customers. And we think forward - staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees - working together to solve complex challenges and deliver real impact for our customers and communities.
As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.
Together, we deliver the full promise of what technology can do.
Together, we Make Amazing Happen.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
