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CDW

Business Development Manager

Toronto, ON, Canada

Pay: Pay range: $51,500- $ 76,220, depending on experience and skill set
Job type: Full-time
Experience: 5+ years of experience in IT sales, business development, field sales, technical pre-sales, channel sales, partner management, or a related field.
Posting language: English
Posted: Sep 22, 2026

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Original job description

The Partner Business Development Manager (BDM) drives revenue growth by generating pipeline, accelerating solution sales, and executing strategic partner initiatives inside CDW. Acting as a dedicated partner subject matter expert, the BDM serves as a critical liaison between CDW sales, CDW solutions teams, customers, and partner organizations to maximize joint business outcomes. The role focuses on opportunity development, sales enablement, partner advocacy, and strategic execution to increase market share, customer acquisition, and profitability.

What You'll Do

Revenue Growth & Business Development

Drive pipeline creation and revenue growth through partner-focused sales initiatives.
Develop strategies that expand share-of-wallet and net-new customer acquisition opportunities.
Support opportunity progression from discovery through booking and customer adoption.
Leverage pricing programs, incentives, and partner funding vehicles to maximize profitability.
Coordinate deal registration activities and partner engagement throughout the sales cycle.

Sales Enablement & Partner Advocacy

Serve as the primary subject matter expert for assigned partner technologies and solutions.
Deliver enablement programs for CDW sellers and Solution Architects.
Facilitate access to partner technical resources, demo environments, assessment tools, and subject matter experts.
Present the value proposition of CDW and partner solutions to customers and internal stakeholders.
Support customer-facing webinars, events, campaigns, and industry tradeshows.

Opportunity Management

Collaborate with Sales and Solution Architects to identify, qualify, and develop opportunities.
Provide competitive positioning, business value analysis, ROI/TCO guidance, and strategic sales support.
Assist with quoting, ordering, pricing validation, and escalation management.
Align CDW and partner professional services capabilities to customer requirements.
Maintain visibility into opportunity progress and pipeline performance.

Partner Relationship Management

Act as the primary point of contact between CDW and assigned partner teams.
Provide feedback from customers, sellers, and technical resources to improve partner strategies.
Support integration of partner programs into CDW sales motions and operational processes.
Evangelize CDW capabilities within partner organizations.
Assist in the development and execution of joint go-to-market initiatives.

Key Responsibilities

Generate, develop, and accelerate partner-related sales opportunities.
Build strong working relationships with CDW sales teams, Solution Architects, and partner stakeholders.
Deliver sales and technical enablement activities across assigned business units.
Monitor, manage, and report on pipeline health and opportunity progression.
Drive seller engagement and awareness of partner programs and solutions.
Participate in quarterly business reviews and strategic planning sessions.
Support achievement of assigned revenue, gross profit, and customer acquisition targets.

What We Expect of You

Required Qualifications

Bachelor's degree or equivalent work experience.
5+ years of experience in IT sales, business development, field sales, technical pre-sales, channel sales, partner management, or a related field.
Demonstrated experience achieving revenue and growth targets.
Strong understanding of partner ecosystems, channel programs, and technology sales motions.
Ability to communicate complex technical concepts to both technical and non-technical audiences.
Proven ability to influence stakeholders across multiple organizations and functions.
Excellent presentation, communication, and relationship-building skills.

Preferred Qualifications

Experience working within a Value-Added Reseller (VAR), systems integrator, distributor, or technology manufacturer environment.
Relevant partner sales or technical certifications.
Experience supporting enterprise technology solutions and services.
Familiarity with Salesforce CRM and pipeline management processes.

Key Performance Indicators

Success in this role may be measured through:

Net-new customer acquisition
Revenue growth
Gross profit contribution
Pipeline creation and conversion
Sales and technical enablement effectiveness
Strategic initiative execution
Partner and stakeholder satisfaction
Process improvement and operational effectiveness

Working Relationships

The Partner Business Development Manager collaborates closely with:

CDW Account Managers and Sales Leaders
Solution Architects and Technical Resources
Partner Alliance and Channel Teams
Marketing Teams
Professional Services Teams
Distributor and Vendor Partners
Customer Stakeholders

At CDW, we strive to offer market-competitive total rewards packages to attract and retain talent. As such, we are committed to pay transparency and ensuring fair compensation for all our coworkers. Each of our roles is assigned a salary range that is informed by multiple sources of market data. We determine individual pay within a given range based on a candidate's prior experience, knowledge, skills and abilities. This approach allows us to offer competitive and equitable salaries that reflect the value and responsibilities of each role at CDW. Salaries are based on a 40-hour workweek, and paid on a bi-weekly payroll schedule.

Pay range: $51,500- $ 76,220, depending on experience and skill set

CDW is committed to being an AI-fluent organization

We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances - not replaces - human creativity and decision-making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do - it’s how we do it. At CDW we act as one - building trust, speaking candidly, and working together to achieve more. We play to win - focusing on what matters most and delivering for our customers. And we think forward - staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees - working together to solve complex challenges and deliver real impact for our customers and communities.

As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.

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More about this job

Responsibilities

The Partner Business Development Manager drives revenue growth by generating pipeline and executing strategic partner initiatives. They act as a subject matter expert and liaison between CDW sales teams, partners, and customers to maximize joint business outcomes.

Requirements

Candidates must have a bachelor's degree and at least 5 years of experience in IT sales, channel management, or a related field. Strong communication, relationship-building, and strategic influence skills are essential for success in this role.

Skills

Business Development
Sales Enablement
Partner Management
Channel Sales
Pipeline Management
Strategic Planning
Relationship Building
Technical Pre-sales
Account Management
Sales Strategy
Market Analysis
Revenue Growth
Customer Acquisition
Sales Presentations
Salesforce CRM

Visa sponsorship

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Keywords

Business Development Manager
Partner Management
Channel Sales
IT Sales
Revenue Growth
Pipeline Creation
Sales Enablement
Value-Added Reseller
Systems Integrator
Salesforce
CRM
Strategic Execution
Market Share
Customer Acquisition
Solution Sales
Technical Pre-sales
Go-to-market
Quarterly Business Reviews
ROI
TCO
Deal Registration
Professional Services
Technology Solutions
Enterprise Technology
Sales Strategy
Stakeholder Management
Business Value Analysis
Account Management
Partner Advocacy
CDW

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