Technical Sales Representative - Professional Turf

About Belchim Canada

Belchim Canada has been a proud supporter of Canadian agriculture for over 25 years, providing a diverse and innovative range of crop protection chemistry, nutritional, and crop management solutions. Headquartered in Guelph, Ontario, Belchim Canada serves fruit and vegetable producers, field crop and cereal farmers, greenhouse operations, the turf and golf industry, and forestry across the country.

About Belchim Turf

Our highly technical and personable Turf Team members work closely with turf managers and supply partners around the world to deliver unique and effective solutions to today’s toughest issues. Belchim Canada Turf develops and registers innovative protection & plant health products for the Canadian turf industry and delivers them through a first-class distribution network.

Belchim Canada is a subsidiary of Certis Belchim, a global leader in crop protection solutions. Together, we bring forward a broad portfolio of products informed by world class research and development from around the globe, including innovation driven right here in Canada. Through strong collaboration with growers, researchers, and industry partners, we ensure our solutions deliver reliable performance and respond to the evolving needs of Canadian agriculture.

About your team

What makes Belchim Canada different is not only our growth, but the people and culture behind it. We have a close-knit, family-like culture where people know and support one another, work collaboratively and have the opportunity to make a real impact. We also believe that great results come from having a healthy work-life balance, and we are committed to creating an environment where our people can build successful careers while maintaining a fulfilling life outside of work.

We are looking to fill the role of a Technical Sales Representative to join our Professional Turf team and play a key role in growing our business across Western Canada. This is an opportunity to combine your technical knowledge of professional turf with your commercial expertise and customer relationships to make a meaningful impact in a rapidly growing organization.

How you’ll make an impact

Working closely with our Marketing Manager and Account Manager, you will have the autonomy to develop and execute your territory strategy, build strong relationships with retailers and turf professionals, and help shape the growth of our Professional Turf business across the region.

As our Technical Sales Representative, you’ll take ownership of growing the Professional Turf business across your territory. You’ll build strong relationships with retailers, turf professionals and key industry influencers while serving as a trusted technical and commercial resource for our customers.

About your job

• Drive territory growth by developing and executing a strategic territory sales plan that identifies customer needs, market opportunities, competitive activity, product potential and priorities for growth.

• Develop new business and grow existing accounts through planned customer visits, sales calls, presentations and product demonstrations that build awareness, generate demand and drive product adoption.

• Build strong retail partnerships by developing productive relationships with retail customers and working collaboratively on customer opportunities, joint calls, technical discussions and sales initiatives.

• Build demand with end users and industry influencers by leveraging your technical expertise and relationships to promote product adoption, understand customer needs and identify emerging market opportunities.

• Provide trusted technical support by delivering practical product guidance, training, troubleshooting and product stewardship support to retailers, turf professionals and other key customers.

• Partner closely with Marketing and Account Management to develop territory strategies, support retailer training, strengthen product positioning and translate local market insights into actionable business opportunities.

• Support product development and commercialization by bringing customer feedback, field observations and market knowledge to the broader Professional Turf team.

• Maintain accurate and current customer information and sales activity within the CRM.

• Build and maintain a strong industry presence by representing Belchim Canada at trade shows, territory events, field days and other industry functions.

• Travel regularly throughout Western Canada, with occasional travel elsewhere in Canada and to Belchim Canada’s head office in Guelph, Ontario.

About you

You’re a relationship-driven professional who understands professional turf and enjoys being in the market, building relationships and creating opportunities. You combine technical knowledge with commercial instinct, translating product expertise into practical solutions that deliver value for customers. You’re comfortable developing new business while strengthening established relationships. You work independently across a large territory while valuing collaboration and staying connected to a close-knit, supportive team.

You likely have:

• Three to five years of experience in professional turf sales, turf management, crop protection or a related field.

• Post-secondary education in Turf Management, Agriculture, Horticulture, Business or a related discipline is preferred.

• Strong knowledge of the professional turf industry, ideally within Western Canada.

• Experience working with retailers and end users to develop customer relationships and identify sales opportunities.

• The ability to provide practical technical guidance, product training and stewardship support.

• Strong communication, presentation and relationship building skills.

• The ability to work independently, prioritize territory activities and take ownership of results.

• A practical approach to problem solving and good judgement when handling customer challenges.

• Strong computer skills, including MS Office, CRM systems and virtual meeting platforms.

• A valid driver’s licence and the ability to travel regularly throughout the territory.

Software and Systems

• Microsoft Dynamics 365 ERP system

• Arkieva sales forecasting software

• Microsoft Office Suite (Teams, Power BI, SharePoint, Word, Excel)

Working with us means:

• you get the opportunity to work in a hybrid environment, (subject to the needs of the role).

• a varied job in a dynamic and international environment.

• a market-based salary as the starting point. A performance related bonus on top of your yearly gross salary.

• you’ll experience your work will be highly valued and appreciated by your colleagues.

• a culture where you are encouraged to grow within your role and within the company.

• access to our learning academy and frequent feedback sessions.

• we thrive to support an optimal work-life balance.

• a genuine interaction and support from your colleagues within the whole organization.

• joining an established company with credibility in its industry and become part of our journey into a sustainable world.

• you will be contributing to the transformation of crop protection where we turn challenges into opportunities.

Inspired?

For more information about this role, please contact Brandy Douglas, HR Canada, at hr.canada@belchim.com.

If your experience aligns with the qualifications outlined above, we encourage you to apply via our Job Portal Link to vacancy. Applications will be accepted until December 18, 2026. We look forward to receiving your cover letter and resume.

Belchim Canada welcomes applications from all qualified candidates and is able to accommodate persons with disabilities. For more information about accommodation during any stage of the recruitment process or if you would like more information on our accommodation policies, please contact hr.canada@belchim.com