Marketing & Communications Specialist

Marketing & Communications Specialist

Department: Tuff Industries

Employment Type: Full Time

Location: Kelowna, BC

Reporting To: Business Development Manager

Compensation: CA$65,000 - CA$75,000 / year

Description

Tuff Industries is the manufacturer and brand owner behind Tufdek, one of North America’s leading waterproof vinyl decking systems. As a Canadian‑owned company with decades of innovation, Tuff has built a reputation for quality, reliability, and strong partnerships across homeowners, developers and the building‑envelope community.

Tuff Industries operates as a division of Canadian General Tower (CGT), a global leader in performance‑engineered polymer materials serving decking, roofing, automotive, and industrial markets since 1869. CGT’s technical expertise and manufacturing excellence ensure Tufdek products meet the highest standards for durability and long‑term performance.

As the Marketing & Communications Specialist, you will play a key role in strengthening our brands and supporting business growth across North America.

This position executes marketing and communications initiatives that support dealer development, lead generation, customer engagement, product awareness, and business development. The role spans digital marketing, social media, campaigns, content creation, trade shows, events, presentations, sales support materials, internal communications, and brand management.

A key focus is hands-on graphic design and creative production. You will independently develop professional print and digital marketing materials for Tufdek, working closely with sales, leadership, customers, and external partners to deliver consistent, effective marketing communications.

Key Responsibilities

• Independently design and produce professional print and digital marketing materials, including brochures, advertisements, social media graphics, product literature, trade show displays, and dealer marketing resources.
• Execute social media, content creation, and digital marketing initiatives in alignment with company marketing priorities.
• Support the development and execution of marketing campaigns, including creative production, content scheduling, performance tracking, and ongoing improvements.
• Create and maintain presentations, sales collateral, product literature, project profiles, case studies, and other customer-facing materials.
• Develop content calendars and manage content across social media and digital platforms.
• Support business development through lead-generation initiatives, presentations, case studies, and sales enablement resources.
• Use AI-powered tools to improve creative production, content development, marketing efficiency, and audience engagement.
• Monitor industry trends, competitor activity, and market opportunities to support brand awareness and business growth.
• Capture and edit photography and short-form video content for social media, digital advertising, product promotions, and dealer marketing; support trade shows and other marketing initiatives.
• Support recruitment marketing, internal communications, employee engagement, and employer branding initiatives.
• Design, produce, and coordinate distribution of branded materials, signage, promotional items, and event assets.
• Maintain brand consistency across marketing materials, templates, and digital channels.
• Monitor marketing performance and analytics, providing recommendations for continuous improvement.
• Maintain and organize marketing assets, including logos, templates, photography, video, and digital content libraries.

Skills, Knowledge and Expertise

Skills & Experience:

• Experience in a marketing, communications, or graphic design role, preferably in a business-to-business (B2B), manufacturing, or product-based environment.
• Strong proficiency in Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign, with the ability to independently produce professional print-ready and digital marketing materials.
• Experience with social media platforms, website content, email marketing, and digital advertising.
• Experience creating and editing short-form video content, including Reels, social media videos, and digital advertisements.
• Strong content creation, copywriting, editing, and communication skills.
• Practical familiarity with AI-assisted creative, content development, and productivity tools.
• Ability to manage multiple priorities, work independently, and collaborate effectively with a team.

Education:

• Post-secondary education in Marketing, Communications, Graphic Design, or a related field.

Experience:

• 3+ years of related experience.

Working Environment:

• Primarily office-based, with occasional visits to customer sites and other locations for marketing activities.
• Standard work week, with occasional evening or weekend work as required to support trade shows, events, and company initiatives.
• Domestic travel may be required. A valid driver’s license is required. Local activities may include photography, videography, drone-related content capture where appropriately qualified, and visits throughout the Kelowna region.
• Generally low physical demands.

Benefits of working at Tuff

• Individual compensation is commensurate with skill set, relevant experience and education.
• Comprehensive health benefits, including dental, vision, and paramedical coverage
• RRSP matching program for long-term financial security
• Competitive salary with paid time off
• Opportunities for professional growth and development
• Established company with over 30 years of industry leadership