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Added 1 day ago
WC
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Added 1 month ago
CH
Sales Representative
Charton Hobbs Group
Calgary, AB
- Full-time
Location: Edmonton and surrounding areas. Employee must be located within Edmonton or surrounding areas.
Added 2 months ago
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Charton Hobbs Group

Sales Representative

Calgary, AB, T2A 7W6, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Aug 14, 2026

Original job description

Position: Sales Representative

Status: Full Time

Location: Edmonton and surrounding areas. Employee must be located within Edmonton or surrounding areas.

About the Company

Charton Hobbs (CH), established in 1925, is one of Canada's leading privately owned wine and spirits agencies. We are dedicated to advancing the wine and spirits markets by representing select producers and offering premium products and branded experiences to consumers nationwide.

Job Summary:

Reporting to the AB Sales Manager, this position’s mandate is to increase the sales and market share of the CH portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with retail stores and restaurants within the territory.

Essential Duties and Responsibilities:

Retail:

Drive sales of the Charton Hobbs portfolio
Strive to exceed assigned quarterly and annual sales objectives and KPI’s
Increase territory distribution, focus on core brands
Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on fridge and shelf placements
Organize trade days for supplier and manager visits in accordance with CH best practices
Pitch quarterly programming and work with retail chain store managers to execute programs
Set 4-to-6-week route plan to maximize efficient coverage of territory

Restaurants:

Maintain and develop existing relationships
Look for new opportunities for features and BTG pours

Administrative & Other Responsibilities:

Record and manage daily activities through CHG XRM system ensuring accurate records
Maintain accurate and current account data base through XRM
Work to maximize budgets available and manage expenses within company guidelines
Participate in trade shows, supplier dinners and events as required
This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications:

Experience: The ideal candidate has a passion for wine and spirits, has completed WSET level 2 (or a minimum of WSET level 1) and has worked in the restaurant or retail wine industry. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2+ years of outside sales experience.
Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
Knowledge: Knowledge of the beverage alcohol industry and successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required to obtain if hired.
Territory coverage: Edmonton and surrounding areas. Employee must be located within the Edmonton or surrounding areas.
Physical: Must be physically fit and be able to lift and carry 40+ pounds and be able to handle heavy POS material.
Other: Must possess and maintain a valid AB Driver’s License and must meet the company’s automobile insurance requirements. Must have and maintain a valid passport.

Why Join Charton Hobbs?

As a family-owned enterprise with a century of experience, Charton Hobbs offers a unique opportunity to be part of a legacy in the Canadian beverage alcohol industry. We are committed to building great brands and fostering long-term relationships with our partners and employees.

Base salary plus incentive bonuses and benefits commensurate with experience. Business related expenses are also covered. Own car needed, car allowance and gas covered.

Application Process:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and interest in the position.

Charton Hobbs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.

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More about this job

Responsibilities

The Sales Representative is responsible for driving sales and market share of the company's portfolio within retail stores and restaurants in the Edmonton area. This includes developing partner relationships, executing quarterly programming, and managing territory coverage through efficient route planning.

Requirements

Candidates should have at least 2 years of outside sales experience and a passion for the wine and spirits industry. A WSET level 1 or 2 certification is required or must be obtained upon hiring, along with a valid driver's license and the ability to lift 40+ pounds.

Skills

Sales
Relationship management
Territory management
Presentation skills
Communication
Strategic planning
Account management
Wine and spirits knowledge
Retail sales
Restaurant sales
Budget management
Data entry
Customer service
Negotiation
Time management
Problem solving

Benefits

Incentive bonuses
Car allowance
Gas coverage
Expense reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Sales Representative
Wine and Spirits
Outside Sales
WSET
Retail
Restaurant
Territory Management
KPI
Account Management
Beverage Alcohol Industry
Trade Shows
POS Material
Business Development
Marketing
Sales Objectives
Route Planning
Brand Management
Field Sales
Distribution

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