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Charton Hobbs Group

Sales Representative

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

Sales Representative – Retail

Location: Greater Montreal, Quebec

Bring Exceptional Brands to Life!

Version française: https://chgroup.bamboohr.com/careers/294

Charton Hobbs is a leading distributor of wines and spirits in Canada. We develop and represent a portfolio of brands recognized for their quality and heritage, working in collaboration with internationally renowned suppliers and key players across the industry.

We are looking for a Sales Representative – Retail to grow the presence and performance of our brand portfolio across Société des alcools du Québec (SAQ) retail locations throughout Greater Montreal.

In this primarily field-based role, you will develop your territory, build strong relationships with store teams and contribute to brand growth through effective commercial execution and a results-driven approach.

What You'll Do

Grow sales, distribution and brand visibility for the Charton Hobbs portfolio across SAQ locations within your territory.
Maintain regular coverage of retail locations and build positive relationships with in-store teams.
Present new products, highlight priority brands and identify opportunities for growth.
Ensure the effective execution of commercial programs, promotions and brand initiatives in stores.
Plan territory visits and activities to achieve sales and distribution targets.
Participate in tastings, promotional activities and industry events.
Maintain accurate and timely records of results, activities and business opportunities in the relevant management tools.
Monitor market trends and competitor activity to identify new business opportunities.
Collaborate with internal teams and supplier partners to support portfolio growth.

What We're Looking For

Relevant sales experience, ideally in the wine and spirits industry, consumer goods or retail.
A genuine interest in field sales, relationship building and turning business opportunities into results.
Strong organizational skills, initiative and the ability to manage competing priorities independently.
Excellent communication, negotiation and relationship-building skills.
Comfort using technology, CRM systems and Microsoft Office.
ortunity emploKnowledge of the Quebec wine and spirits market; familiarity with the SAQ environment is an asset.
Fluency in French, both spoken and written. Knowledge of English is an asset.
Wine education, such as WSET or an equivalent qualification, is considered an asset.

Position Requirements

Must reside in the Greater Montreal Area.
A valid driver's licence and access to a vehicle.
Availability for frequent travel within the assigned territory, including occasional evening and weekend activities.
Ability to lift and move product cases weighing approximately 20 kg when required.

What We Offer

A competitive base salary based on experience.
Performance-based incentive compensation, subject to applicable program terms.
A car allowance and reimbursement of business expenses in accordance with company policies.
Group benefits and other employee benefits, subject to applicable terms and conditions.
The opportunity to represent a distinctive portfolio of brands and contribute directly to their growth in the Quebec market.

Ready to Take the Next Step?

If you enjoy being in the field, building customer relationships and working in the wine and spirits industry, we'd like to hear from you!

Apply today and help bring the Charton Hobbs portfolio to life!

Charton Hobbs is an equal opportunity employer that values diversity and encourages applications from candidates of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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More about this job

Responsibilities

The Sales Representative will grow brand presence and performance across SAQ retail locations in Greater Montreal. Responsibilities include building relationships with store teams, executing commercial programs, and monitoring market trends to identify growth opportunities.

Requirements

Candidates should have relevant sales experience in wine, spirits, or consumer goods and possess strong organizational and communication skills. A valid driver's license, access to a vehicle, and residency in the Greater Montreal area are mandatory.

Skills

Sales
Relationship building
Negotiation
Territory management
Commercial execution
Market analysis
CRM systems
Microsoft Office
Communication
Strategic planning
Brand visibility
Product presentation

Benefits

Competitive base salary
Performance-based incentive compensation
Car allowance
Reimbursement of business expenses
Group benefits

Visa sponsorship

Not detected in the job text

Keywords

Sales Representative
Retail
Wines and spirits
SAQ
Field sales
Brand portfolio
Commercial execution
Territory management
CRM
Microsoft Office
WSET
Consumer goods
Distribution
Market trends
Promotional activities

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