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Added 8 mins ago
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CIBC

Consultant, Brand Management

Toronto, ON, Canada

Job type: Full-time
Apply by: Sep 29, 2026
Posting language: English
Posted: Sep 22, 2026

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Original job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

You will focus on the strategic development and delivery of Brand-related initiatives, including support for enterprise wide brand and purpose-building programs. As a Manager, Brand Marketing you will work closely with business partners across the enterprise to support the planning, development, and execution of marketing content, campaigns and initiatives in order to support key strategic pillars of the CIBC brand and employer brand.

The Brand team you’ll support specializes in storytelling to support enterprise objectives, leading the sourcing and development of real client and team member stories for both external marketing and internal employee engagement initiatives.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

Creative Development – support the design and implementation, including the creative development, of brand marketing content. Collaborating with your team, both internal and external agencies/production partners, business partners and channel partners, you’ll build content to support successful marketing campaigns that generate desired business results and impact. You will also be responsible for tracking results and conducting post-campaign learnings with key partners (agencies, business and channel partners).
Project Management – help plan and implement marketing communication initiatives for the CIBC brand, acting as a key point of contact for the assigned initiatives. You will manage the creative process in a large, multi-level matrix organization with several layers for approvals. You have the ability to simultaneously manage multiple projects and maintain balance between the tactical focus on implementation and the strategic focus for new marketing opportunities.
Relationship Management – Know and understand the business. Build and develop effective relationships with key business contacts, channel partners and agencies to become true partner and expert advisor to the business.

Who you are

You can demonstrate experience in an agency or a client environment with proven experience in managing creative and marketing communications processes for integrated campaigns.
You have a passion for storytelling with experience in the sourcing and creative development of stories (master brand and/or employer brand). You have experience in interviewing, are a strong written communicator, and have experience in video production.
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.
You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Brand Development, Brand Management, Campaign Development, Creative Development, Long Term Planning, Marketing Communications (MarCom), Project Management, Relationship Management, Strategic Relationships, Teamwork

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More about this job

Responsibilities

You will lead the strategic development and execution of brand marketing initiatives, including content creation and campaign management. Additionally, you will build and maintain effective relationships with internal and external partners to support enterprise-wide brand objectives.

Requirements

The ideal candidate has proven experience in managing creative and marketing communications processes within an agency or client environment. You must possess strong storytelling skills, experience in video production, and the ability to manage multiple projects in a complex matrix organization.

Skills

Brand management
Marketing communications
Creative development
Project management
Relationship management
Storytelling
Video production
Strategic planning
Campaign development
Critical thinking
Interviewing
Content development
Stakeholder management
Employer branding
Marketing strategy

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers recognition program
Purpose Day

Visa sponsorship

Not detected in the job text

Keywords

Brand Management
Marketing Communications
Creative Development
Project Management
Relationship Management
Storytelling
Video Production
Employer Brand
Campaign Management
Strategic Planning
Content Strategy
Agency Management
Stakeholder Engagement
Matrix Organization
Marketing Initiatives
Brand Strategy
Internal Communications
External Marketing
Critical Thinking
Performance Tracking

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